Автор: Dixit, Saurabh Kumar (north Eastern Hill Universit Название: The routledge handbook of gastronomic tourism ISBN: 1032004630 ISBN-13(EAN): 9781032004631 Издательство: Taylor&Francis Рейтинг: Цена: 44910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Routledge Handbook of Gastronomic Tourism explores the rapid transformations that have affected the interrelated areas of gastronomy, tourism, and society, shaping new forms of destination branding, visitor satisfaction and induced purchase decisions.
Автор: Shimmura Takeshi, Nonaka Tomomi, Kunieda Satomi Название: Service Engineering for Gastronomic Sciences: An Interdisciplinary Approach for Food Study ISBN: 9811553238 ISBN-13(EAN): 9789811553233 Издательство: Springer Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This pioneering book on food study pursues an interdisciplinary approach to service science and the service engineering field. As such, it is important for the food industry to provide foods that are both tasty and wholesome, based on the sciences of gastronomy and nutrition.
Автор: Shimmura Takeshi, Nonaka Tomomi, Kunieda Satomi Название: Service Engineering for Gastronomic Sciences: An Interdisciplinary Approach for Food Study ISBN: 9811553203 ISBN-13(EAN): 9789811553202 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This pioneering book on food study pursues an interdisciplinary approach to service science and the service engineering field. As such, it is important for the food industry to provide foods that are both tasty and wholesome, based on the sciences of gastronomy and nutrition.
Автор: Batat, Wided Название: Experiential Marketing ISBN: 0367900920 ISBN-13(EAN): 9780367900922 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.
Автор: Batat, Wided Название: Experiential Marketing ISBN: 0367900912 ISBN-13(EAN): 9780367900915 Издательство: Taylor&Francis Рейтинг: Цена: 168430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.
Автор: Kozak Название: Tourist Behavior ISBN: 3319785524 ISBN-13(EAN): 9783319785523 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective. Covering approaches with a wider geographical background, it considers issues like tourism place experience and co-creation, as well as the behavior of tourists on guided tours, at trade shows and exhibitions, and in museums. Dedicated chapters deal with the aspect of customer satisfaction in places such as hotels or restaurants. In closing, the book highlights tourist behavior in the context of cultural heritage, regional and cultural differences and the general frameworks of consumer happiness and responsibility. Given its focus, the book provides a unique view on the interplay of tourism consumption and tourist experiences, and presents a comprehensive selection of case studies to exemplify and discuss in detail the frameworks covered and the current state of practice.
Автор: Metin Kozak; Nazmi Kozak Название: Tourist Behavior ISBN: 3030087298 ISBN-13(EAN): 9783030087296 Издательство: Springer Рейтинг: Цена: 79190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective. Covering approaches with a wider geographical background, it considers issues like tourism place experience and co-creation, as well as the behavior of tourists on guided tours, at trade shows and exhibitions, and in museums. Dedicated chapters deal with the aspect of customer satisfaction in places such as hotels or restaurants. In closing, the book highlights tourist behavior in the context of cultural heritage, regional and cultural differences and the general frameworks of consumer happiness and responsibility. Given its focus, the book provides a unique view on the interplay of tourism consumption and tourist experiences, and presents a comprehensive selection of case studies to exemplify and discuss in detail the frameworks covered and the current state of practice.
Автор: Sullivan Pauline, Kim Youn-Knung, Forney Judith Название: Experiential Retailing: Concepts and Strategies That Sell ISBN: 1501364154 ISBN-13(EAN): 9781501364150 Издательство: Bloomsbury Academic Цена: 79190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.
Автор: Susan B Foster, John Dollar Название: Experiential Learning in Sport Management Internships and Beyond ISBN: 1940067243 ISBN-13(EAN): 9781940067247 Издательство: Gazelle Book Services Рейтинг: Цена: 85800.00 T Наличие на складе: Невозможна поставка. Описание: In the multi-billion dollar sport industry that captures the interest of a global audience, opportunities abound on the front lines and behind the scenes for those who have the education, skill, and drive to succeed. Often the biggest hurdles for those who want to work in the sport industry is breaking through with an initial opportunity. Experiential Learning in Sport Management: Internships and Beyond, 2nd Edition, presents aspiring sport practitioners with a wealth of information about the industry and provides professors within sport management programs a framework for how to lead students through the experiential learning experience. Authors Susan Brown Foster and John E. Dollar draw from more than 50 years of combined experience in teaching, research, and internship supervision in writing a comprehensive yet concise manual for students preparing for a career in sport. This new edition includes enhanced content on trending topics such as social media and eSports.
GASTRONOMIC MARKETING explains the theories and methods for creating and delivering the most memorable food and drink events and campaigns to promote your business and brand.
This book contains tips, guidance and advice from the UK's leading Gastronomic Marketing consultancy on how to ensure your events or gastronomic gifting campaigns provide the best return on investment.
What you will learn from Gastronomic Marketing:
Why companies host events in the first place
How to create and deliver faultless client events
How to create meaningful staff parties
Top tips on event creation and management
How to plan and deliver a unique gifting campaign
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