Experiential Marketing, Batat, Wided

Автор: Batat, Wided
Название: Experiential Marketing
ISBN: 0367900912 ISBN-13(EAN): 9780367900915
Издательство: Taylor&Francis
Рейтинг:
Цена: 168430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.

Автор: Hanover Daniel, Smith Kerry
Название: Experiential Marketing
ISBN: 1119145872 ISBN-13(EAN): 9781119145875
Издательство: Wiley
Рейтинг:
Цена: 24290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

Автор: Schmitt, Bernd H
Название: Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, R
ISBN: 1451636369 ISBN-13(EAN): 9781451636369
Издательство: Simon & Schuster
Рейтинг:
Цена: 19910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.
Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns.
In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides:
SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent;
FEEL cases on Hallmark, Campbell's Soup, and Haagen Dazs Cafes in Asia, Europe, and the United States;
THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens;
ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living;
RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra.
Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations.
This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.

Автор: Tucker, Anita R. , Alvarez, Tony , Stauffer, Gar
Название: Experiential Adventure-Based Group Work Practice
ISBN: 0367336901 ISBN-13(EAN): 9780367336905
Издательство: Taylor&Francis
Рейтинг:
Цена: 40820.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Adventure Group Psychotherapy: An Experiential Approach to Treatment explores what is necessary for an experiential therapy group to function effectively, and the practical skills needed to inspire success.

Автор: Sunnie D. Kidd, Jim Kidd, Omar S. Alattas
Название: Hermeneutic Research: An Experiential Method
ISBN: 1433164272 ISBN-13(EAN): 9781433164279
Издательство: Peter Lang
Рейтинг:
Цена: 102450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Hermeneutic Research: An Experiential Method presents a method to investigate lived experiences. In doing so, this book integrates a broad range of philosophical topics, such as hermeneutics, the philosophy of consciousness, and the philosophy of being. We are conscious beings. Through every act of consciousness, something is presented to the experiencing person. Something—a theme—stands in the focus of attention. Within the dimensional human consciousness, this theme is related to other thoughts, a process that includes certain aspects of the theme and excludes others from conscious experience.

The foundational conviction of the experiential method detailed in this book is that thought is not static in its ultimate nature but organically dynamic. Thought uncovers its internal endlessness through time as its medium, just as the small seed uncovers the unity of a tree through soil as its medium. Thought, as a dynamic self-revealing phenomenon, uncovers itself as a series of understandings that cannot be interpreted except through reciprocal reference. Meaningfulness, therefore, is not contained in self-identity but in the larger whole in which it is a specific part. Wholeness contains possibilities of knowledge as present realities revealing themselves, through human choices and experiences, in temporal progression to reach a unity that is already contained in them. This infinite movement of knowledge thus reveals the possibility intrinsic to finite thought. Intuition, as wholistic apprehension, is movement that could acknowledge and reach an immanent infinite, of which the finite concepts of comprehension and cognition are only momentums.

Автор: Waterworth, John Hoshi, Kei
Название: Human-experiential design of presence in everyday blended reality
ISBN: 3319303325 ISBN-13(EAN): 9783319303321
Издательство: Springer
Рейтинг:
Цена: 41920.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Part I - Living in Mixed Reality.- Introduction: Divided Presence in Mixed Reality.- The Problems of Design.- Part II - Human-Experiential Design.- The Foundations of Human-experiential Design.-Designing with Blends.- Bridging Contextual Gaps with Blended Reality Spaces.- Part III - Blending Reality.-Designing Blended Reality Spaces.- Acting and Interacting in the Here and Now.- Index.

Автор: Beard Colin, Wilson John P.
Название: Experiential Learning: A Handbook for Education, Training and Coaching
ISBN: 0749476648 ISBN-13(EAN): 9780749476649
Издательство: Неизвестно
Цена: 130140.00 T
Наличие на складе: Невозможна поставка.
Описание: Facilitate learning through experience and enhance your coaching programme with this complete guide to the theory and practice.

Автор: Olendzki Andrew
Название: Unlimiting Mind: The Radically Experiential Psychology of Buddhism
ISBN: 0861716205 ISBN-13(EAN): 9780861716203
Издательство: Simon & Schuster
Рейтинг:
Цена: 13750.00 T
Наличие на складе: Невозможна поставка.
Описание: The Radically Experiential Psychology of Buddhism.

Автор: Correia Antуnia
Название: Experiential Consumption and Marketing in Tourism within a C
ISBN: 1911396986 ISBN-13(EAN): 9781911396987
Издательство: Неизвестно
Рейтинг:
Цена: 48140.00 T
Наличие на складе: Невозможна поставка.
Описание: This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.

Автор: Batat
Название: Experiential Marketing
ISBN: 1138293156 ISBN-13(EAN): 9781138293151
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.

Автор: Batat
Название: Experiential Marketing
ISBN: 1138293164 ISBN-13(EAN): 9781138293168
Издательство: Taylor&Francis
Рейтинг:
Цена: 50010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.

Автор: Wided Batat
Название: Food and Experiential Marketing: Pleasure, Wellbeing and Consumption
ISBN: 081539635X ISBN-13(EAN): 9780815396352
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Невозможна поставка.
Описание: This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.