The routledge handbook of gastronomic tourism, Dixit, Saurabh Kumar (north Eastern Hill Universit
Автор: Spang Rebecca L. Название: The Invention of the Restaurant: Paris and Modern Gastronomic Culture ISBN: 0674006852 ISBN-13(EAN): 9780674006850 Издательство: Wiley Рейтинг: Цена: 22120.00 T Наличие на складе: Поставка под заказ. Описание: Why are there restaurants? This text is about the French Revolution in taste and of the table - about how Parisians invented the modern culture of food, thereby changing their own social life and that of the world.
Автор: Dixit, Saurabh Kumar Название: Gastronomic tourism experiences and experiential marketing ISBN: 1032412836 ISBN-13(EAN): 9781032412832 Издательство: Taylor&Francis Рейтинг: Цена: 122490.00 T Наличие на складе: Нет в наличии. Описание: This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers` perspectives. It is essential read for undergraduate and postgraduate students of Tourism, Hospitality, Management, Consumer Behaviour.
GASTRONOMIC MARKETING explains the theories and methods for creating and delivering the most memorable food and drink events and campaigns to promote your business and brand.
This book contains tips, guidance and advice from the UK's leading Gastronomic Marketing consultancy on how to ensure your events or gastronomic gifting campaigns provide the best return on investment.
What you will learn from Gastronomic Marketing:
Why companies host events in the first place
How to create and deliver faultless client events
How to create meaningful staff parties
Top tips on event creation and management
How to plan and deliver a unique gifting campaign
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