Gastronomic Tourism Experiences and Experiential Marketing, Dixit, Saurabh Kumar
Старое издание
Автор: Dixit, Saurabh Kumar Название: Gastronomic tourism experiences and experiential marketing ISBN: 1032412836 ISBN-13(EAN): 9781032412832 Издательство: Taylor&Francis Цена: 122490 T Наличие на складе: Нет в наличии. Описание: This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers` perspectives. It is essential read for undergraduate and postgraduate students of Tourism, Hospitality, Management, Consumer Behaviour.
Автор: Dixit, Saurabh Kumar (north Eastern Hill Universit Название: The routledge handbook of gastronomic tourism ISBN: 1032004630 ISBN-13(EAN): 9781032004631 Издательство: Taylor&Francis Рейтинг: Цена: 44910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Routledge Handbook of Gastronomic Tourism explores the rapid transformations that have affected the interrelated areas of gastronomy, tourism, and society, shaping new forms of destination branding, visitor satisfaction and induced purchase decisions.
GASTRONOMIC MARKETING explains the theories and methods for creating and delivering the most memorable food and drink events and campaigns to promote your business and brand.
This book contains tips, guidance and advice from the UK's leading Gastronomic Marketing consultancy on how to ensure your events or gastronomic gifting campaigns provide the best return on investment.
What you will learn from Gastronomic Marketing:
Why companies host events in the first place
How to create and deliver faultless client events
How to create meaningful staff parties
Top tips on event creation and management
How to plan and deliver a unique gifting campaign
Автор: Batat, Wided Название: Experiential Marketing ISBN: 0367900920 ISBN-13(EAN): 9780367900922 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.
Автор: Batat, Wided Название: Experiential Marketing ISBN: 0367900912 ISBN-13(EAN): 9780367900915 Издательство: Taylor&Francis Рейтинг: Цена: 168430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.
Автор: Kozak Название: Tourist Behavior ISBN: 3319785524 ISBN-13(EAN): 9783319785523 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective. Covering approaches with a wider geographical background, it considers issues like tourism place experience and co-creation, as well as the behavior of tourists on guided tours, at trade shows and exhibitions, and in museums. Dedicated chapters deal with the aspect of customer satisfaction in places such as hotels or restaurants. In closing, the book highlights tourist behavior in the context of cultural heritage, regional and cultural differences and the general frameworks of consumer happiness and responsibility. Given its focus, the book provides a unique view on the interplay of tourism consumption and tourist experiences, and presents a comprehensive selection of case studies to exemplify and discuss in detail the frameworks covered and the current state of practice.
Автор: Dixit, Saurabh Kumar Название: Gastronomic tourism experiences and experiential marketing ISBN: 1032412836 ISBN-13(EAN): 9781032412832 Издательство: Taylor&Francis Рейтинг: Цена: 122490.00 T Наличие на складе: Нет в наличии. Описание: This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers` perspectives. It is essential read for undergraduate and postgraduate students of Tourism, Hospitality, Management, Consumer Behaviour.
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