Experiential Marketing, Batat, Wided

Автор: Olendzki Andrew
Название: Unlimiting Mind: The Radically Experiential Psychology of Buddhism
ISBN: 0861716205 ISBN-13(EAN): 9780861716203
Издательство: Simon & Schuster
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Цена: 13750.00 T
Наличие на складе: Невозможна поставка.
Описание: The Radically Experiential Psychology of Buddhism.

Автор: Batat, Wided
Название: Experiential Marketing
ISBN: 0367900920 ISBN-13(EAN): 9780367900922
Издательство: Taylor&Francis
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Цена: 47970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.

Автор: Batat
Название: Experiential Marketing
ISBN: 1138293164 ISBN-13(EAN): 9781138293168
Издательство: Taylor&Francis
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Цена: 50010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.

Автор: Batat
Название: Experiential Marketing
ISBN: 1138293156 ISBN-13(EAN): 9781138293151
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.

Автор: Darrow, Lusijah Sutherland , Childs, Janet
Название: Experiential Action Methods and Tools for Healing Grief and Loss-Related Trauma
ISBN: 0367275023 ISBN-13(EAN): 9780367275020
Издательство: Taylor&Francis
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Цена: 34700.00 T
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Описание: Experiential Action Methods and Tools for Healing Grief and Loss-Related Trauma introduces innovative psychodramatic and creative expression methods for helping those affected by bereavement and trauma.

Автор: Tucker, Anita R. , Alvarez, Tony , Stauffer, Gar
Название: Experiential Adventure-Based Group Work Practice
ISBN: 0367336901 ISBN-13(EAN): 9780367336905
Издательство: Taylor&Francis
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Цена: 40820.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Adventure Group Psychotherapy: An Experiential Approach to Treatment explores what is necessary for an experiential therapy group to function effectively, and the practical skills needed to inspire success.

Автор: Beard Colin, Wilson John P.
Название: Experiential Learning: A Handbook for Education, Training and Coaching
ISBN: 0749476648 ISBN-13(EAN): 9780749476649
Издательство: Неизвестно
Цена: 130140.00 T
Наличие на складе: Невозможна поставка.
Описание: Facilitate learning through experience and enhance your coaching programme with this complete guide to the theory and practice.

Автор: Hanover Daniel, Smith Kerry
Название: Experiential Marketing
ISBN: 1119145872 ISBN-13(EAN): 9781119145875
Издательство: Wiley
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Цена: 24290.00 T
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Описание: The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

Автор: Schmitt, Bernd H
Название: Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, R
ISBN: 1451636369 ISBN-13(EAN): 9781451636369
Издательство: Simon & Schuster
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Цена: 19910.00 T
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Описание: Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.
Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns.
In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides:
SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent;
FEEL cases on Hallmark, Campbell's Soup, and Haagen Dazs Cafes in Asia, Europe, and the United States;
THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens;
ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living;
RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra.
Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations.
This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.

Автор: Wided Batat
Название: Food and Experiential Marketing: Pleasure, Wellbeing and Consumption
ISBN: 081539635X ISBN-13(EAN): 9780815396352
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Невозможна поставка.
Описание: This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.

Название: Global Health Experiential Education
ISBN: 0367341530 ISBN-13(EAN): 9780367341534
Издательство: Taylor&Francis
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Цена: 42870.00 T
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Описание: This book presents best practices for ethical and safe international health elective experiences for trainees, and the educational competencies and evaluation techniques that make them valuable. It includes commentaries, discussions, and descriptions of new global health education guidelines, reviews of the literature, as well as research.

Автор: Chung Kwan Ackie Cheung
Название: Experiential Education and Adolescents` Personal and Spiritual Development
ISBN: 3531185756 ISBN-13(EAN): 9783531185750
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines apparent use of experiential education in Hong Kong. This title deals with mixed study methods, addressing the scale of the use of experiential education and the impact of it on adolescents` personal and spiritual development, specified in four aspects: self-concept, self-efficacy, learning climate and spiritual dimension.