The Future of Luxury Brands, 

Автор: Kapferer Jean Noel
Название: Luxury Strategy, 2 ed.
ISBN: 0749464917 ISBN-13(EAN): 9780749464912
Издательство: Kogan Page
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Цена: 67730.00 T
Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.

Автор: Sharp, Byron
Название: How brands grow
ISBN: 0195573560 ISBN-13(EAN): 9780195573565
Издательство: Oxford Academ
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Цена: 37830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Автор: Byoungho Jin; Elena Cedrola
Название: Fashion Branding and Communication
ISBN: 1137523425 ISBN-13(EAN): 9781137523426
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands.

Автор: Diana Derval
Название: Designing Luxury Brands
ISBN: 3030100758 ISBN-13(EAN): 9783030100759
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Herm?s, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Автор: Amatulli Cesare, De Angelis Matteo, Costabile Michele
Название: Sustainable Luxury Brands: Evidence from Research and Implications for Managers
ISBN: 1349956260 ISBN-13(EAN): 9781349956265
Издательство: Springer
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Цена: 139750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.

Автор: Massi Marta, Turrini Alex
Название: The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations
ISBN: 3030261239 ISBN-13(EAN): 9783030261238
Издательство: Springer
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Цена: 60550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels.

Автор: Thaichon, Park
Название: Luxury Marketing, Sustainability and Technology
ISBN: 1032342919 ISBN-13(EAN): 9781032342917
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Parment Anders
Название: Auto Brand: Building Successful Car Brands for the Future
ISBN: 0749476427 ISBN-13(EAN): 9780749476427
Издательство: Неизвестно
Цена: 174570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.

Автор: Atwal Glyn
Название: Luxury Brands in Emerging Markets
ISBN: 113733052X ISBN-13(EAN): 9781137330529
Издательство: Springer
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Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Автор: Wilson Ozuem, Yllka Azemi
Название: Digital Marketing Strategies for Fashion and Luxury Brands
ISBN: 1522526978 ISBN-13(EAN): 9781522526971
Издательство: Mare Nostrum (Eurospan)
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Цена: 204210.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--

Автор: Mosca Fabrizio, Casalegno Cecilia, Gallo Rosalia
Название: Developing Successful Global Strategies for Marketing Luxury Brands
ISBN: 1799858820 ISBN-13(EAN): 9781799858829
Издательство: Mare Nostrum (Eurospan)
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Цена: 239310.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market.

Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.

Автор: Pinkhasov M., Nair R.
Название: Real Luxury: How Luxury Brands Can Create Value for the Long Term
ISBN: 1349484237 ISBN-13(EAN): 9781349484232
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Real Luxury examines what a `luxury brand` is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors` hands-on experience in the industry.