Developing Successful Global Strategies for Marketing Luxury Brands, Mosca Fabrizio, Casalegno Cecilia, Gallo Rosalia
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Romaniuk Jenni, Sharp Byron Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands ISBN: 0195596269 ISBN-13(EAN): 9780195596267 Издательство: Oxford Academ Рейтинг: Цена: 26390.00 T Наличие на складе: Невозможна поставка. Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers. This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you. If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.
Автор: Wilson Ozuem, Yllka Azemi Название: Digital Marketing Strategies for Fashion and Luxury Brands ISBN: 1522526978 ISBN-13(EAN): 9781522526971 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 204210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--
Автор: Mehdi Khosrowpour Название: Breaking down language and cultural barriers through contemporary global marketing strategies / ISBN: 1522569804 ISBN-13(EAN): 9781522569800 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 246050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.
Автор: Wells Terri Название: Medical Device Marketing: Strategies, Gameplans & Resources for Successful Product Management ISBN: 1432750720 ISBN-13(EAN): 9781432750725 Издательство: Неизвестно Цена: 22950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Insider's Guide to Success in this Unique Industry To make it in the competitive and fast-changing medical device industry, you need to be armed with the best information available. That's where Medical Device Marketing comes in. With more than 20 years' experience in the business, author Terri Wells outlines a complete road map for a successful product cycle-from development to phase-out. You'll learn: -How to identify the customer-and why this seemingly simple task is trickier than it sounds. -Steps to a winning business plan-from conducting insightful market research to making accurate cost projections. -Keys to product development-along with what to do when the unexpected happens. -Effective sales support-including what you really need to know about how every sales team operates. -How to get product launches right-as well as the communication tips that will make or break a great product. -Tactics for managing existing product lines-and how to boost sales during a plateau. -Insider advice for a successful career-and the key behaviors you must always, absolutely avoid in order to keep it. -Much, much more Whether you are aiming for a product management position or are a longtime veteran, Medical Device Marketing is the unique and up-to-the-minute guidebook for this exciting business. It's packed with real-life examples, sample charts and marketing plans, and-most importantly-keen insight you won't find anywhere else.
Автор: Stotlar, Dr. David K Nagel, Mark S Название: Developing successful sport marketing plans ISBN: 1940067340 ISBN-13(EAN): 9781940067346 Издательство: Gazelle Book Services Рейтинг: Цена: 68630.00 T Наличие на складе: Поставка под заказ. Описание: With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. Combining theoretical foundation with real-world examples, this updated fifth edition guides readers through the sequential process of creating and implementing a winning marketing strategy -- including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan. Esteemed scholar and author Mark S Nagel joins internationally recognised academician David Stotlar in writing the revised fifth edition that includes updated information and examples, interviews with sport marketing professionals to provide insight into the industry, and worksheets to provide a hands-on guide to assist students in crafting a sport marketing plan.
All people who start a new business have to face two fears lose money and waste precious time with little valuable information.
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This is what you will find in this fantastic Book:
How to Start in The Digital Marketing
The Best Strategies to Reach the Largest Numbers of Your Potential Customers
How To Create Effective Contents and Build Your Visual Identity
... and that's not all
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Tips to Expand Your Brand Awareness
Secrets to Maximize Instagram Monetization
...and much more
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All people who start a new business have to face two fears lose money and waste precious time with little valuable information.
This Book will teach you everything you need to start your marketing strategy without paying for expensive guru courses Learn how to improve Instagram engagement avoiding the main mistakes everybody makes.
This step-by-step guide will explain in detail how to get started with this potentially lucrative business
This is what you will find in this fantastic Book:
How to Start in The Digital Marketing
The Best Strategies to Reach the Largest Numbers of Your Potential Customers
How To Create Effective Contents and Build Your Visual Identity
... and that's not all
Discover Instagram Blogging
Tips to Expand Your Brand Awareness
Secrets to Maximize Instagram Monetization
...and much more
Take advantage of this Instagram Guide and take control of your money
What are you waiting for? Press the Buy-Now button and get started
Автор: Yang Kenneth C. C. Название: Multi-Platform Advertising Strategies in the Global Marketplace ISBN: 1522531149 ISBN-13(EAN): 9781522531142 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 199590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.
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