Designing Luxury Brands, Diana Derval

Автор: Sharp, Byron
Название: How brands grow
ISBN: 0195573560 ISBN-13(EAN): 9780195573565
Издательство: Oxford Academ
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Цена: 37830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Автор: Cesare Amatulli; Matteo De Angelis; Michele Costab
Название: Sustainable Luxury Brands
ISBN: 1137601582 ISBN-13(EAN): 9781137601582
Издательство: Springer
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Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.

Автор: Glyn Atwal; Douglas Bryson
Название: Luxury Brands in China and India
ISBN: 1137547138 ISBN-13(EAN): 9781137547132
Издательство: Springer
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Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides an analysis of the luxury industry in two of the world`s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes.

Автор: Wided Batat
Название: Digital Luxury: Transforming Brands and Consumer Experiences
ISBN: 1526458934 ISBN-13(EAN): 9781526458933
Издательство: Sage Publications
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Цена: 132000.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

Автор: Wided Batat
Название: Digital Luxury: Transforming Brands and Consumer Experiences
ISBN: 1526458942 ISBN-13(EAN): 9781526458940
Издательство: Sage Publications
Рейтинг:
Цена: 45400.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

Автор: Wilson Ozuem, Yllka Azemi
Название: Digital Marketing Strategies for Fashion and Luxury Brands
ISBN: 1522526978 ISBN-13(EAN): 9781522526971
Издательство: Mare Nostrum (Eurospan)
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Цена: 204210.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--

Автор: Matt Carter
Название: Designing Science Presentations,
ISBN: 0123859697 ISBN-13(EAN): 9780123859693
Издательство: Elsevier Science
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Цена: 41530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Guides researchers and graduate students of virtually any discipline in the creation of compelling science communication. This volume provides intensive guidance at every step - from the construction of original figures to the presentation and delivery of those figures in papers, slideshows, posters, and websites.

Автор: Wheeler Alina
Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team
ISBN: 1118980824 ISBN-13(EAN): 9781118980828
Издательство: Wiley
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Цена: 44300.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.

Автор: Jack Hessler
Название: Planning and Designing Research Animal Facilities,
ISBN: 0123695171 ISBN-13(EAN): 9780123695178
Издательство: Elsevier Science
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Цена: 196510.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Research institutions have or are planning to build, expand and renovate animal research facilities to keep up with demands of biomedical research caused in part by growth in the use of genetically altered rodents and the upsurge of research in infectious diseases. This title focuses primarily on biomedical research and development facilities.

Автор: Romaniuk Jenni, Sharp Byron
Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
ISBN: 0195596269 ISBN-13(EAN): 9780195596267
Издательство: Oxford Academ
Рейтинг:
Цена: 26390.00 T
Наличие на складе: Невозможна поставка.
Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.
This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.
If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.