Fashion Branding and Communication, Byoungho Jin; Elena Cedrola

Автор: Dimitrios Buhalis; Walter Schertler
Название: Information and Communication Technologies in Tourism 1999
ISBN: 3211832580 ISBN-13(EAN): 9783211832585
Издательство: Springer
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Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Treats topics such as knowledge management in tourism; changing consumer behaviour through information technology; using IT to support consumer choice and skills; engineering tourism applications; the empowerment of small and medium-sized enterprises through IT; and using IT for hospitality management.

Название: Innovations in social marketing and public health communication
ISBN: 3319198688 ISBN-13(EAN): 9783319198682
Издательство: Springer
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Цена: 130430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovations in Social Marketing and Public Health Communication

Автор: Wheeler
Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
ISBN: 1118099206 ISBN-13(EAN): 9781118099209
Издательство: Wiley
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Цена: 0.00 T
Наличие на складе: Невозможна поставка.
Описание: This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

Автор: Tsan-Ming Choi
Название: Fashion Branding and Consumer Behaviors
ISBN: 1493902768 ISBN-13(EAN): 9781493902767
Издательство: Springer
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Цена: 102480.00 T
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Описание: Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.

Автор: Tsan-Ming Choi
Название: Fashion Branding and Consumer Behaviors
ISBN: 1493946056 ISBN-13(EAN): 9781493946051
Издательство: Springer
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Цена: 102480.00 T
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Описание: Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.

Автор: Roland Schegg; Brigitte Stangl
Название: Information and Communication Technologies in Tourism 2017
ISBN: 331951167X ISBN-13(EAN): 9783319511672
Издательство: Springer
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Цена: 186330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The range of topics covered is broad, encompassing digital marketing and social media, mobile computing and web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment, and the sharing economy.

Автор: Juska
Название: Integrated Marketing Communication
ISBN: 1138695440 ISBN-13(EAN): 9781138695443
Издательство: Taylor&Francis
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Цена: 33440.00 T
Наличие на складе: Поставка под заказ.
Описание: This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.

Автор: Zheng Xiang; Iis Tussyadiah
Название: Information and Communication Technologies in Tourism 2014
ISBN: 3319039725 ISBN-13(EAN): 9783319039725
Издательство: Springer
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Цена: 222670.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Jens Ornbo; Claus Sneppen; Peter Franklin W?rtz
Название: Experience-Based Communication
ISBN: 3642442870 ISBN-13(EAN): 9783642442872
Издательство: Springer
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Цена: 71730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Gilmore, co-authors, The Experience Economy and Authenticity: What Consumers Really Want"I normally dislike business books, and books on communication are often the worst.

Автор: Charles C. Okigbo
Название: Strategic Urban Health Communication
ISBN: 1493944738 ISBN-13(EAN): 9781493944736
Издательство: Springer
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Цена: 130430.00 T
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Описание:

Strategic Urban Health Communication

Charles C. Okigbo, editor

People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artful--in a word, strategic.

Strategic Urban Health Communication provides a road map for understanding strategy, enhancing strategic planning skills, and implementing strategic communication campaigns. Deftly written chapters link the art and science of strategic planning to world health goals such as reducing health inequities and eradicating diseases. Flexibility is at the heart of these cases, which span developed and developing countries, uses of traditional and digital media, and chronic and acute health challenges. And the contributors ground their dispatches in the larger context of health promotion, giving readers useful examples of thinking globally while working locally. Included in the coverage:

• Urbanization, population, and health myths: addressing common misconceptions.
• Integrating HIV/family planning programs: opportunities for strategic communication.
• The role of sports in strategic health promotion in low-income areas.
• The Internet as a sex education tool: a case study from Thailand.
• Advertising and childhood obesity in China.
• Health communication strategies for sustainable development in a globalized world.

Balancing depth of understanding of audiences and methods of reaching them, Strategic Urban Health Communication is a forward-looking resource geared toward professionals and researchers in urban health, global health, and health communication.

Автор: Walter Wymer
Название: Innovations in Social Marketing and Public Health Communication
ISBN: 3319366238 ISBN-13(EAN): 9783319366234
Издательство: Springer
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Цена: 130430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: ГЇВїВЅ This volume presents the most current theoretical advances in the fields of social marketing and public health communications. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual`s risky behaviors, and how to improve social interventions.

Автор: Iis Tussyadiah; Alessandro Inversini
Название: Information and Communication Technologies in Tourism 2015
ISBN: 3319143425 ISBN-13(EAN): 9783319143422
Издательство: Springer
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Цена: 186330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer Intelligence and Analytics.- Data Management.- Social Media.- eTourism and Smart Destinations.- Intelligence Systems: Mobile, Wearable, and Sensor.- Tourism Website Analytics.- Distribution Systems.- ICT and Tourism Experiences.- e-Learning.