Автор: Lindemann, Jan Название: Economy of brands ISBN: 0230232507 ISBN-13(EAN): 9780230232501 Издательство: Springer Рейтинг: Цена: 51230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
Автор: Sharp Byron Название: How Brands Grow ISBN: 0190304936 ISBN-13(EAN): 9780190304935 Издательство: Oxford Academ Рейтинг: Цена: 42240.00 T Наличие на складе: Невозможна поставка. Описание: This value pack contains international best seller, How Brands Grow: What Marketers Dont Know and the follow up, How Brands Grow Part 2: Emerging Markets, Services, Luxury Brands and Durables.
Автор: Romaniuk Jenni, Sharp Byron Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands ISBN: 0195596269 ISBN-13(EAN): 9780195596267 Издательство: Oxford Academ Рейтинг: Цена: 26390.00 T Наличие на складе: Невозможна поставка. Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers. This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you. If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.
Автор: Britton Matthew Название: Youthnation: Building Remarkable Brands in a Youth-Driven Culture ISBN: 1118981146 ISBN-13(EAN): 9781118981146 Издательство: Wiley Рейтинг: Цена: 20050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Youth is no longer an age it`s a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy.
Автор: Jackson Daniel Название: Hit Brands ISBN: 1137271477 ISBN-13(EAN): 9781137271471 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
Автор: Schroeder Jonathan Название: From Chinese Brand Culture to Global Brands ISBN: 1137276347 ISBN-13(EAN): 9781137276346 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China`s greatest brands are poised for global dominance.
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