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How brands grow, Sharp, Byron


Варианты приобретения
Цена: 37830.00T
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Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 136 шт.  Склад Америка: 763 шт.  
При оформлении заказа до: 2025-09-01
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Автор: Sharp, Byron
Название:  How brands grow
Перевод названия: Байрон Шарп: Как развиваются бренды
ISBN: 9780195573565
Издательство: Oxford Academ
Издательство: Oxford university press
Классификация:
ISBN-10: 0195573560
Обложка/Формат: Hardback
Страницы: 160
Вес: 0.59 кг.
Дата издания: 01.03.2010
Язык: English
Иллюстрации: Illustrations
Размер: 241 x 165 x 24
Читательская аудитория: Professional & vocational
Подзаголовок: What marketers don`t know
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Economy of brands

Автор: Lindemann, Jan
Название: Economy of brands
ISBN: 0230232507 ISBN-13(EAN): 9780230232501
Издательство: Springer
Рейтинг:
Цена: 51230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

How Brands Grow

Автор: Sharp Byron
Название: How Brands Grow
ISBN: 0190304936 ISBN-13(EAN): 9780190304935
Издательство: Oxford Academ
Рейтинг:
Цена: 42240.00 T
Наличие на складе: Невозможна поставка.
Описание: This value pack contains international best seller, How Brands Grow: What Marketers Dont Know and the follow up, How Brands Grow Part 2: Emerging Markets, Services, Luxury Brands and Durables.

How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

Автор: Romaniuk Jenni, Sharp Byron
Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
ISBN: 0195596269 ISBN-13(EAN): 9780195596267
Издательство: Oxford Academ
Рейтинг:
Цена: 26390.00 T
Наличие на складе: Невозможна поставка.
Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.
This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.
If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

Youthnation: Building Remarkable Brands in a Youth-Driven Culture

Автор: Britton Matthew
Название: Youthnation: Building Remarkable Brands in a Youth-Driven Culture
ISBN: 1118981146 ISBN-13(EAN): 9781118981146
Издательство: Wiley
Рейтинг:
Цена: 20050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Youth is no longer an age it`s a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy.

Hit Brands

Автор: Jackson Daniel
Название: Hit Brands
ISBN: 1137271477 ISBN-13(EAN): 9781137271471
Издательство: Springer
Рейтинг:
Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

From Chinese Brand Culture to Global Brands

Автор: Schroeder Jonathan
Название: From Chinese Brand Culture to Global Brands
ISBN: 1137276347 ISBN-13(EAN): 9781137276346
Издательство: Springer
Рейтинг:
Цена: 55890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China`s greatest brands are poised for global dominance.


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