Sustainable Luxury Brands: Evidence from Research and Implications for Managers, Amatulli Cesare, De Angelis Matteo, Costabile Michele
Автор: Cesare Amatulli; Matteo De Angelis; Michele Costab Название: Sustainable Luxury Brands ISBN: 1137601582 ISBN-13(EAN): 9781137601582 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.
Автор: Rajagopal Название: Marketing Research: Fundamentals, Process, and Implications ISBN: 153613029X ISBN-13(EAN): 9781536130294 Издательство: Nova Science Рейтинг: Цена: 215410.00 T Наличие на складе: Невозможна поставка. Описание: This book examines and emphasizes the differences in marketing research designs across cultures, paying attention to differences between international consumers and cultural norms that affect marketing initiatives, and several factors for consideration in international marketing research. This book argues that the right marketing research supports faster decisions lowering the risk with the measurable parameters and drives competitive sustainability among companies in the rapidly growing international marketplace. This book not only addresses those limitations but also presents new research designs and breakthroughs in managing marketing information for assuring business gains in terms of increasing market share, augmenting profit, and building market competitiveness. Research-driven companies stand out in their ability to continuously anticipate market opportunities and develop the ability to respond before their competitors. The market learning processes in consumer-centric companies are distinguished by open research inquiries, widespread information analysis to ensure relevant facts for strategy formulation, and developing business analytics models to guide competitive strategies. This book addresses the approaches towards overcoming the above organizational learning disabilities and enhancing market-learning competency to enable companies to stay abreast of the market environment through appropriate periodical market research analysis. The book explains how to refresh consumer value with small changes in marketing policy to larger and sustainable research effects in the threshold markets, and how to help companies gain competitive advantages using methodical marketing research and its implications. The linear path of marketing research in guiding companies to do business in the international marketplace has been illustrated in the book through logical market behavior analysis; it describes how marketing research guides the companies to build sustainable strategies in the competitive marketplace. This book introduces the concept of market transitions, marketing research, and strategic business management. It covers complex elements of the marketing research and discusses the contemporary research designs, tools, and techniques in reference to management, behavioral theories, and applications. The broad foundation of this book is laid on the conceptual discussions and applied arguments of marketing research in reference to the business sustainability of companies. This book significantly contributes to the existing literature and serves as an essential compendium for students, researchers and business managers.
Автор: Forbes J. D. Название: The Consumer Interest (Rle Consumer Behaviour): Dimensions and Policy Implications ISBN: 1138838241 ISBN-13(EAN): 9781138838246 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines the consumer interest in many dimensions in order to be able to evaluate the effects of agricultural marketing board regulatory activity on consumers.
Название: Sustainable marketing concept in european smes ISBN: 1787540391 ISBN-13(EAN): 9781787540392 Издательство: Emerald Рейтинг: Цена: 104340.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.
Автор: Jo?o Leit?o; Helena Alves; Norris Krueger; Jacob P Название: Entrepreneurial, Innovative and Sustainable Ecosystems ISBN: 3319890298 ISBN-13(EAN): 9783319890296 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Поставка под заказ. Описание: This book presents a multidimensional approach by providing a state of the art on EIS ecosystems, as well as structural and changing dynamics and its impact on citizens’ quality of life. It provides a set of international benchmarking case studies on good practices and initiatives aimed at creating and fostering EIS ecosystems. It shows how these international benchmarks can be replicated to foster the creation of entrepreneurial and innovative units and promote sustainable practices, under an open innovation paradigm, which conjoins the participation of both public and private stakeholders, using co-creation, transparency and participatory budget practices the jointly improve accountability and public management. This book is a true reference guide for scholars, policy makers and practitioners interested on entrepreneurship, public procurement, innovation and sustainability engaged in building EIS ecosystems, which can enhance citizens’ quality of life.
Автор: Bossink Название: Eco-Innovation and Sustainability Management ISBN: 1138107956 ISBN-13(EAN): 9781138107953 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Sustainability is a phenomenon that must be pursued in a complex system of interrelated elements of business, society, and ecology. It is important to gain an understanding of these elements, the interplay between them, and the behavior of the system. This book explores the business-societal-and-ecological system in which sustainable innovation has to be envisioned, conceptualized, realized, and improved. Author Bart Bossink offers insight into the systematic coherence of drivers of eco-innovation and sustainability utilizing a three-part approach: (1) eco- and sustainable innovation in business is based on ideas and people who cooperatively develop these ideas; (2) groups of people, organized in commercial firms, must realize these ideas cooperatively and create the innovations that can conquer the market; and (3) that people from governmental, non-governmental, not-for-profit, research, and commercial organizations can build institutional arrangements that stimulate these sustainable innovations, changing both industry and society.
Adopting a managerial perspective and discussing concepts and methods to manage eco-innovation in business, this book highlights the interrelated roles of the individual, the firm, partnerships, and business environments. Researchers and practitioners who want to combine a commercial and economical approach with an ethical and social ambition to create an ecologically sustainable firm stand to learn much from these pages.
Автор: Vannie Naidoo, Rahul Verma Название: Green Marketing as a Positive Driver Toward Business Sustainability ISBN: 1522595589 ISBN-13(EAN): 9781522595588 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 219910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.
Автор: Miguel Angel Gardetti, Ana Laura Torres Название: Sustainable Luxury: A special theme issue of The Journal of Corporate Citizenship (Issue 52) ISBN: 1783530901 ISBN-13(EAN): 9781783530908 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Невозможна поставка. Описание: This special issue of The Journal of Corporate Citizenship explores the different dimensions of sustainability in the luxury industry. It is important to emphasize that this is the first journal that releases a special issue dedicated to the theme of Sustainable Luxury.
Автор: Gardetti Miguel Angel, Giron Maria Eugenia Название: Sustainable Luxury and Social Entrepreneurship: More Stories from the Pioneers ISBN: 1783533560 ISBN-13(EAN): 9781783533565 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book profiles transformational individuals blazing a trail in the sustainable luxury business. It shows us that luxury products need not wreak destruction on the environment and the communities who manufacture them. There are entrepreneurs who are well motivated to break the rules and promote disruptive solutions.
Автор: Subramanian Senthilkannan Muthu Название: Fast Fashion, Fashion Brands and Sustainable Consumption ISBN: 9811345988 ISBN-13(EAN): 9789811345982 Издательство: Springer Рейтинг: Цена: 83850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today’s fashion business cycle and its adverse impacts on sustainable fashion are a major issue.
Название: Sustainable luxury and craftsmanship ISBN: 9811537682 ISBN-13(EAN): 9789811537684 Издательство: Springer Рейтинг: Цена: 79190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Jewellery between product and experience: luxury in the 21st century Sustainable Luxury, craftsmanship and vicuna Crafting Luxury with "More-ish" Qualities in the YSL Museum: An Organic Approach The artification of luxury. How art can affect perceived durability and purchase intention of luxury products Bespoke Sustainable Luxury: Challenges and it s approach to overcome Luxury craftsmanship as an alternative to building social fabric and preserving ancestral knowledge: a look from the post-conflict in Colombia The Art and Craftsmanship based on Ramie
Автор: Chevalier Michel, Mazzalovo Gerald Название: Luxury Brand Management in Digital and Sustainable Times ISBN: 1119706289 ISBN-13(EAN): 9781119706281 Издательство: Wiley Рейтинг: Цена: 58080.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"--
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