Автор: Ogilvy David Название: Confessions Of An Advertising Man ISBN: 190491537X ISBN-13(EAN): 9781904915379 Издательство: Неизвестно Рейтинг: Цена: 15830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A new edition of the timeless business classic featured on Mad Men--as fresh and relevant now as the day it was writtenWe admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else. --David Ogilvy David Ogilvy was considered the father of advertising and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
Автор: Ries, Al Trout, Jack Название: Positioning ISBN: 0071373586 ISBN-13(EAN): 9780071373586 Издательство: McGraw-Hill Рейтинг: Цена: 18290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer`s mind-one that reflects a company`s own strengths and weaknesses as well as those of its competitors.
Автор: Young, James Webb Название: Technique for producing ideas ISBN: 0071410945 ISBN-13(EAN): 9780071410946 Издательство: McGraw-Hill Рейтинг: Цена: 9140.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.
Автор: Warton, Wind Jerry Название: Beyond Advertising: Reaching Customers Through Every Touchpoint ISBN: 1119074223 ISBN-13(EAN): 9781119074229 Издательство: Wiley Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.
Название: Epica Book 31 ISBN: 1350024716 ISBN-13(EAN): 9781350024717 Издательство: Bloomsbury Academic Рейтинг: Цена: 73920.00 T Наличие на складе: Нет в наличии. Описание: Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the 2017 Epica Awards- including fascinating background stories on all the latest Epica d'Or winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.
Автор: Fletcher Winston Название: Advertising: A Very Short Introduction ISBN: 0199568928 ISBN-13(EAN): 9780199568925 Издательство: Oxford Academ Рейтинг: Цена: 10550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
Автор: Sugarman, Joseph Название: Adweek copywriting handbook ISBN: 0470051248 ISBN-13(EAN): 9780470051245 Издательство: Wiley Рейтинг: Цена: 22170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.
Автор: Yoon, Hyunsun (Catherine) Название: Branded Entertainment in South Korea ISBN: 0367205319 ISBN-13(EAN): 9780367205317 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.
If we take ads as a metaphor of psychoanalysis, the consumer who buys the product or the brand as represented in the ads, has set out on a fantastic journey, in a sense. Ads try to make the journey of the consumer a journey to the unconscious mind as much as possible, with phase and stages of the product such as presentation, store layout, and all other launching activities, like the stages that a patient goes through in the treatment process in clinical psychology. Almost every time it succeeds. Moreover, this journey is as effective as the complexes or neuroses that Freud stated; The purchased product and brand definitely changes us. This is a change in dreams. Actually, this is usually the reason to go shopping: To create a new style, a new trend, and even to climb the social ladder. The product will change our lives. This is often the slogan written on the box. Even with a higher expectation, we want the product to change not only our lives but also us, ourselves. This is often clearly written on the package, and a completely new "you" is promised after several uses.
The book in your hand, Ads That Touch Psychopathology takes a look at a global phenomenon occurring between advertisement and human psyche with a specific focus on a local example, productions in the Republic of Turkey at the start of the millennium. Because the human mind works similarly regardless of geography and today's economy works the same in almost every place globally, I think that readers from different countries will not be unfamiliar with the examples given in the book and sometimes even see their daily lives just like in a mirror. Familiar to such an extent that in many of the examples the average reader around the world will be feeling as if they see the consumer psyche out of a mirror reflected in this book. This will give the reader an opportunity to see how much global society functions the same in any place. After all, although we may, more or less, be from different geographies, cultures, and even political systems, we belong to the same economic life.
Название: Epica Book 32: Creative Communications ISBN: 1350065781 ISBN-13(EAN): 9781350065789 Издательство: Bloomsbury Academic Рейтинг: Цена: 73920.00 T Наличие на складе: Невозможна поставка. Описание:
Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.
As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.
Автор: Fleming Jennifer Название: Advertising Effect: How to Change Behaviour ISBN: 0195593928 ISBN-13(EAN): 9780195593921 Издательство: Oxford Academ Рейтинг: Цена: 28500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
Автор: Heath Robert Название: Seducing the Subconscious ISBN: 0470974885 ISBN-13(EAN): 9780470974889 Издательство: Wiley Рейтинг: Цена: 27400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Our relationship with ads: it`s complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising.
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