Advertising: A Very Short Introduction, Fletcher Winston

Автор: Hargreaves Ian
Название: Journalism: A Very Short Introduction
ISBN: 0199686874 ISBN-13(EAN): 9780199686872
Издательство: Oxford Academ
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Цена: 10550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this new edition of the Very Short Introduction to Journalism, Ian Hargreaves considers the role and place of journalism in our constantly evolving digital world. Exploring issues relating to privacy, democracy, the entertainment industry, and global social media, Hargreaves explores the shape and influence of journalism in years to come.

Автор: Mirzoeff, Nicholas
Название: Introduction to visual culture
ISBN: 0415327598 ISBN-13(EAN): 9780415327596
Издательство: Taylor&Francis
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Цена: 43890.00 T
Наличие на складе: Поставка под заказ.
Описание: An Introduction to Visual Culture provides a wide ranging introduction to the now established interdisciplinary field of visual culture. Tracing the history and theory of visual culture, from painting to the World Wide Web, An Introduction to Visual Culture asks how and why visual media have become so central to everyday life.

Автор: Floridi Luciano
Название: Information: A Very Short Introduction
ISBN: 0199551375 ISBN-13(EAN): 9780199551378
Издательство: Oxford Academ
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Цена: 10550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Luciano Floridi unpacks this fundamental concept - what information is, how it is measured, its value and meaning - cutting across the sciences and humanities, from DNA to the Internet, and the ethical issues related to privacy, copyright, and accessibility.

Автор: Decherney Peter
Название: Hollywood: A Very Short Introduction
ISBN: 0199943540 ISBN-13(EAN): 9780199943548
Издательство: Oxford Academ
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Цена: 10550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Peter Decherney tells the story of Hollywood, from its nineteenth-century origins to the emergence of internet media empires.

Автор: Jones Robert
Название: Branding: A Very Short Introduction
ISBN: 0198749910 ISBN-13(EAN): 9780198749912
Издательство: Oxford Academ
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Цена: 10550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.

Автор: Nelmes Jill
Название: Introduction to Film Studies
ISBN: 0415582598 ISBN-13(EAN): 9780415582599
Издательство: Taylor&Francis
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Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introduction to Film Studies is a comprehensive textbook for students of cinema. This completely revised and updated fifth edition guides students through the key issues and concepts in film studies, traces the historical development of film and introduces some of the worlds key national cinemas.

Автор: Charlesworth
Название: An Introduction to Social Media Marketing
ISBN: 0415856175 ISBN-13(EAN): 9780415856171
Издательство: Taylor&Francis
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Цена: 63280.00 T
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Описание: An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.

Автор: Jewkes Yvonne
Название: Media and Crime: A Critical Introduction
ISBN: 1446272532 ISBN-13(EAN): 9781446272534
Издательство: Sage Publications
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Цена: 43290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Fully updated with new crime statistics, case studies - including Jimmy Savile, the murder of Lee Rigby, and Wikileaks - and a student website, this bestselling text introduces students to this exciting area and encourages them to think critically about key issues