Автор: Maxwell Boykoff Название: Creative (Climate) Communications: Productive Pathways for Science, Policy and Society ISBN: 1316646823 ISBN-13(EAN): 9781316646823 Издательство: Cambridge Academ Рейтинг: Цена: 40130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Through a sustained assessment of creative (climate) communications, this handbook helps get us `unstuck` in conversations about climate change at the science-policy interface and in our everyday lives, and helps confront an urgent need to `smarten up` in order to meet the demands of a twenty-first century communications environment.
Автор: Knud Erik Skouby, Idongesit Williams, Albert Gyamfi Название: Handbook on ICT in Developing Countries: 5G Perspective ISBN: 8793379919 ISBN-13(EAN): 9788793379916 Издательство: Taylor&Francis Рейтинг: Цена: 68390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: To aid policy makers, researchers and members of the academia make informed decision that will help the advancement of 5G, this handbook provides an insight into the impact of existing mobile cellular networks in developing countries. Topics discussed include the digital divide; policy outlook; 5G and rural areas; 5G readiness; Telco Business models; telecom tower pricing; and mobile application adoption.
The global impact of so-called 'offshoring', including of information technology (IT) and related services, continues to be a topic of great interest to academics, practitioners and policy makers. The Indian IT industry has sustained high levels of growth in revenues and employment since the late 1980s. Even following the global financial crisis and meltdown in 2008, the industry has reported growth, albeit at a lower rate. Furthermore, the high rates of technological change and increased competition has forced businesses and managers to be innovative and create new business models.
This book examines how managers and entrepreneurs in the Indian IT industry have explored and exploited human capital opportunities at various stages of the industry's evolution to create innovative human resources (HR) practices and new business models. Based on extensive academic research and deep reflective practitioner accounts, this collection presents expert content, views and a coherent picture of the challenges and changes in the Indian IT industry and analyses how the industry has remained competitive in a constantly changing environment.
This book will appeal to researchers, students and practitioners, particularly in the fields of human resources and strategic management.
Название: Epica Book 31 ISBN: 1350024716 ISBN-13(EAN): 9781350024717 Издательство: Bloomsbury Academic Рейтинг: Цена: 73920.00 T Наличие на складе: Нет в наличии. Описание: Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the 2017 Epica Awards- including fascinating background stories on all the latest Epica d'Or winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.
Автор: Osborne Imogen, Dunstan Annabel Название: Successful Internal Communications: Real World Strategies to Measure and Manage Employee Engagement ISBN: 074947971X ISBN-13(EAN): 9780749479718 Издательство: Неизвестно Рейтинг: Цена: 62520.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Know what `good` looks like in internal communications, enhance employee engagement, and improve the way your business functions with case studies from leading companies.
Автор: Belch Название: Ise advertising and promotion: integrated marketing communications perspective ISBN: 1259921697 ISBN-13(EAN): 9781259921698 Издательство: McGraw-Hill Рейтинг: Цена: 50330.00 T Наличие на складе: Поставка под заказ. Описание: To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors' extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
Автор: Stephen; Janahanlal Название: Advances in Computer Application and Signal Processing ISBN: 1680530666 ISBN-13(EAN): 9781680530667 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 195890.00 T Наличие на складе: Невозможна поставка. Описание: Addresses academicians and professional researchers who are innovating ideas that help not only human beings but enlighten the entire universe as well. As researchers developing new ideas in such varied areas as engineering, medicine, and biotechnology, new ideas represent continuity from old research by other researchers. Advances in Computer Application and Signal Processing is a book that covers a broad range of cutting edge research done by specialists in various fields.
It is our belief that, as ever, scientists, lecturers, scholars, craftsmen, and students are under one academic roof with us, in this volume to be published by Academica Press. Beyond question, this collection of articles will add to existing computer knowledge and technology as well as to the field of Information Technology generally. This added value caps a wide scope ranging from software engineering to e-commerce, from telecommunication to e-learning, and from modern management to globalization. Merger of these areas will lead to an integrated and pioneering approach in the fields of science and technology.
Our intention is that this collection will bridge the gap between industry and education and minimize the existing overlaps among the research presented. On the other hand, cooperation among experts and scholars will provide a strong link among individuals and organizations at various fields.
Автор: Meir Christopher Название: Mass Producing European Cinema ISBN: 1501327127 ISBN-13(EAN): 9781501327124 Издательство: Bloomsbury Academic Рейтинг: Цена: 116160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Equal parts historical study, industrial analysis and critical survey of some of the most important films and television programs in recent European history, this book gives readers an overview of the development and output of this important company while also giving them a ringside seat for the latest round of the oldest battle in the film business. With films like Lucy, The Impossible and Paddington , European studios are producing hits that are unprecedented in terms of global success. Christopher Meir delves into StudioCanal, the foremost European company in the contemporary film and television industries, and chronicles its rise from a small production subsidiary of Canal Plus to being the most important global challenger to Hollywood’s dominance.
Название: Epica Book 28: Creative Communications ISBN: 1472590694 ISBN-13(EAN): 9781472590695 Издательство: Bloomsbury Academic Рейтинг: Цена: 73920.00 T Наличие на складе: Нет в наличии. Описание:
Beautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards.
Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.
The book includes an introduction by Jose Miguel Sokoloff (President of the Lowe Global Creative Council, Co-Chairman and Chief Creative Officer of Lowe/SSP3 Bogot ) and fascinating background stories on all the latest Epica d'Or winners.
Автор: Maxwell Boykoff Название: Creative (Climate) Communications: Productive Pathways for Science, Policy and Society ISBN: 1107195381 ISBN-13(EAN): 9781107195387 Издательство: Cambridge Academ Рейтинг: Цена: 70750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Through a sustained assessment of creative (climate) communications, this handbook helps get us `unstuck` in conversations about climate change at the science-policy interface and in our everyday lives, and helps confront an urgent need to `smarten up` in order to meet the demands of a twenty-first century communications environment.
Автор: Des Freedman, Jonathan Obar, Cheryl Martens, Robert W. McChesney Название: Strategies for Media Reform: International Perspectives ISBN: 082327165X ISBN-13(EAN): 9780823271658 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 32610.00 T Наличие на складе: Нет в наличии. Описание:
Media reform plays an increasingly important role in the struggle for social justice. As battles are fought over the future of investigative journalism, media ownership, spectrum management, speech rights, broadband access, network neutrality, the surveillance apparatus, and digital literacy, what effective strategies can be used in the pursuit of effective media reform? Prepared by thirty-three scholars and activists from more than twenty-five countries, Strategies for Media Reform focuses on theorizing media democratization and evaluating specific projects for media reform. This edited collection of articles offers readers the opportunity to reflect on the prospects for and challenges facing campaigns for media reform and gathers significant examples of theory, advocacy, and activism from multinational perspectives.
Автор: Jocelyn O. Padallan Название: Computer Networks and Communications ISBN: 1773613847 ISBN-13(EAN): 9781773613840 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 164470.00 T Наличие на складе: Невозможна поставка. Описание: Examines various aspects of Computer networks and communications including an extensive overview of related topics of importance. The book includes principles and protocols in computer networks, networking types, topologies, security, digital and analog transmission,and transmission media and switching.
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