Ogilvy David Confessions Of An Advertising Man 9781904915379

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Автор: Ogilvy David
Название: Confessions Of An Advertising Man
Перевод названия: Дэвид Огилви: Признания мастера рекламы
ISBN: 9781904915379
Классификация:

Мемуары

ISBN-10: 190491537X
Обложка/Формат: Paperback
Страницы: 192
Вес: 0.30 кг.
Дата издания: 30.09.2011
Язык: English
Размер: 233 x 157 x 16
Читательская аудитория: General (us: trade)
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Поставляется из: Англии
Описание: A new edition of the timeless business classic featured on Mad Men--as fresh and relevant now as the day it was written We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else. --David Ogilvy David Ogilvy was considered the father of advertising and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvys pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

Confessions Of An Advertising Man, Ogilvy David