Автор: McLaughlin Название: Nonprofit Strategic Positioning - Decide Where to Be, Plan What to Do ISBN: 0471717495 ISBN-13(EAN): 9780471717492 Издательство: Wiley Рейтинг: Цена: 65230 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise.
Автор: Riezebos Название: Positioning the Brand ISBN: 0415665183 ISBN-13(EAN): 9780415665186 Издательство: Taylor&Francis Рейтинг: Цена: 136130 T Наличие на складе: Невозможна поставка. Описание: This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.
Автор: van der Grinten Jaap Название: Positioning the Brand ISBN: 0415665191 ISBN-13(EAN): 9780415665193 Издательство: Taylor&Francis Рейтинг: Цена: 48770 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.
Автор: Chew, Celine Название: Strategic positioning in voluntary and charitable organizations ISBN: 0415453046 ISBN-13(EAN): 9780415453042 Издательство: Taylor&Francis Рейтинг: Цена: 141800 T Наличие на складе: Поставка под заказ. Описание: Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, this book reveals that charities are positioning themselves in their evolving external environment in distinctive ways that are not adequately explained by positioning theories.
Автор: Temporal, Paul Название: Strategic Positioning: Creating Growth, Generating Profits and Achieving High Performance ISBN: 9835600570 ISBN-13(EAN): 9789835600579 Издательство: Oxford Academ Цена: 23710 T Наличие на складе: Поставка под заказ. Описание: Positioning involves establishing a favourable image or opinion in people's minds. This text shows how world class positioning can be developed based on modern techniques. The techniques are presented in a step-by-step method and illustrated with examples and case studies.
Автор: Temporal, Paul Название: Strategic Positioning: Creating Growth, Generating Profits and Achieving High Performance ISBN: 9835600589 ISBN-13(EAN): 9789835600586 Издательство: Oxford Academ Цена: 11860 T Наличие на складе: Поставка под заказ. Описание: Positioning involves establishing a favourable image or opinion in people's minds. This text shows how world class positioning can be developed based on modern techniques. The techniques are presented in a step-by-step method and illustrated with examples and case studies.
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