Positioning, Ries, Al Trout, Jack

Автор: McLaughlin
Название: Nonprofit Strategic Positioning - Decide Where to Be, Plan What to Do
ISBN: 0471717495 ISBN-13(EAN): 9780471717492
Издательство: Wiley
Рейтинг:
Цена: 65230 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise.

Автор: Riezebos
Название: Positioning the Brand
ISBN: 0415665183 ISBN-13(EAN): 9780415665186
Издательство: Taylor&Francis
Рейтинг:
Цена: 136130 T
Наличие на складе: Невозможна поставка.
Описание: This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.

Автор: van der Grinten Jaap
Название: Positioning the Brand
ISBN: 0415665191 ISBN-13(EAN): 9780415665193
Издательство: Taylor&Francis
Рейтинг:
Цена: 48770 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.

Автор: Chew, Celine
Название: Strategic positioning in voluntary and charitable organizations
ISBN: 0415453046 ISBN-13(EAN): 9780415453042
Издательство: Taylor&Francis
Рейтинг:
Цена: 141800 T
Наличие на складе: Поставка под заказ.
Описание: Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, this book reveals that charities are positioning themselves in their evolving external environment in distinctive ways that are not adequately explained by positioning theories.

Автор: Temporal, Paul
Название: Strategic Positioning: Creating Growth, Generating Profits and Achieving High Performance
ISBN: 9835600570 ISBN-13(EAN): 9789835600579
Издательство: Oxford Academ
Цена: 23710 T
Наличие на складе: Поставка под заказ.
Описание: Positioning involves establishing a favourable image or opinion in people's minds. This text shows how world class positioning can be developed based on modern techniques. The techniques are presented in a step-by-step method and illustrated with examples and case studies.

Автор: Temporal, Paul
Название: Strategic Positioning: Creating Growth, Generating Profits and Achieving High Performance
ISBN: 9835600589 ISBN-13(EAN): 9789835600586
Издательство: Oxford Academ
Цена: 11860 T
Наличие на складе: Поставка под заказ.
Описание: Positioning involves establishing a favourable image or opinion in people's minds. This text shows how world class positioning can be developed based on modern techniques. The techniques are presented in a step-by-step method and illustrated with examples and case studies.