Corporate brand design, Foroudi, Mohammad Mahdi Foroudi, Pantea (middlesex University London, Uk)
Автор: Meyer, Marc H. Название: The Fast Path to Corporate Growth ISBN: 0195180860 ISBN-13(EAN): 9780195180862 Издательство: Amazon Internet Рейтинг: Цена: 20020.00 T Наличие на складе: Есть Описание: Every company can point to a growth strategy. Far fewer, however, systematically implement them; instead, they spend their time on incremental innovations, or rely on acquisitions. Still, organic, internal growth, accomplished through product line renewal and new service development, is essential to the long-term vitality of corporations across all industries. The FASTPATH to Growth takes on the challenge large corporations have in generating internal innovation--developing new product lines that address new market applications and provide the corporation with new streams of revenue. It integrates the key disciplines--new product strategy, user research, concept development and prototyping, market testing, and business modeling--needed for enterprise growth. The book illustrates its framework with in-depth examples of companies that have leveraged their core technologies to new markets and new types of uses in order to generate impressive results, including IBM, Honda, and Mars. Many of these examples contain templates that readers can use in their own projects. The book ends by addressing the human side of new market applications, providing advice on what executives and innovation team leaders must do to execute the steps of Meyers framework for new market applications development. This comprehensive management guide should appeal to practitioners in research and development, new business development strategists, and product managers, along with students in engineering management, innovation management, and corporate strategy courses that focus on technology industries.
Автор: Gabay Jonathan Название: Brand Psychology: Consumer Perceptions, Corporate Reputations ISBN: 0749479108 ISBN-13(EAN): 9780749479107 Издательство: Неизвестно Цена: 211050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don`t.
Название: Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications ISBN: 1522571167 ISBN-13(EAN): 9781522571162 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 1723260.00 T Наличие на складе: Невозможна поставка. Описание: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace.Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Автор: Ana Pinto Borges, Paula Rodrigues Название: New Techniques for Brand Management in the Healthcare Sector ISBN: 1799830349 ISBN-13(EAN): 9781799830344 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 239310.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized.
New Techniques for Brand Management in the Healthcare Sector is a critical research publication that explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified. Highlighting topics such as e-health, medical tourism, and brand management, this publication is essential for hospital directors, marketers, advertisers, promotion coordinators, brand managers, product specialists, academicians, healthcare professionals, brand strategists, policymakers, researchers, and students.
Автор: Ana Pinto Borges, Paula Rodrigues Название: New Techniques for Brand Management in the Healthcare Sector ISBN: 1799830357 ISBN-13(EAN): 9781799830351 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 181110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified.
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Автор: Kusume Y., Gridley N. Название: Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience ISBN: 1349474819 ISBN-13(EAN): 9781349474813 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: For brands to succeed in a competitive environment they need to build a `loving` relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.
Автор: Farnham Kevin, Newbery Patrick Название: Experience Design: A Framework for Integrating Brand, Experience, and Value ISBN: 1118609638 ISBN-13(EAN): 9781118609637 Издательство: Wiley Рейтинг: Цена: 26390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers.
Название: Epica Book 32: Creative Communications ISBN: 1350065781 ISBN-13(EAN): 9781350065789 Издательство: Bloomsbury Academic Рейтинг: Цена: 73920.00 T Наличие на складе: Невозможна поставка. Описание:
Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.
As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.
Автор: N. Ind Название: The Corporate Brand ISBN: 0333674723 ISBN-13(EAN): 9780333674727 Издательство: Springer Рейтинг: Цена: 107130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: What determines the strength of a corporate brand? A corporate brand conveys a company`s reputation to its audience. A successful corporate brand links the corporate name to the company`s distinctive qualities such as service or value. It shows how successful corporate brands build and maintain both `corporate identity` and reputation.
Автор: Christian Du Toit Название: Brand Activism, Inc.: The Rise of Corporate Influence ISBN: 0997663502 ISBN-13(EAN): 9780997663501 Издательство: Неизвестно Рейтинг: Цена: 34490.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
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