Experience Design: A Framework for Integrating Brand, Experience, and Value, Farnham Kevin, Newbery Patrick

Автор: Reason Ben, L?vlie Lavrans, Brand Flu Melvin
Название: Service Design for Business: A Practical Guide to Optimizing the Customer Experience
ISBN: 1118988922 ISBN-13(EAN): 9781118988923
Издательство: Wiley
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Цена: 25350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A practical approach to better customer experience through service design Service Design for Business helps you transform your customer`s experience and keep them engaged through the art of intentional service design.

Автор: Berridge
Название: Events Design And Experience
ISBN: 0750664533 ISBN-13(EAN): 9780750664530
Издательство: Taylor&Francis
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Цена: 58170.00 T
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Описание: Draws together the relationship between event design and the experience of consumers and participants. This book explores and analyses the event experience of the individual and how this can be controlled by design. It includes a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed.

Автор: Klaus Philipp
Название: Measuring Customer Experience
ISBN: 1137375450 ISBN-13(EAN): 9781137375452
Издательство: Springer
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Цена: 35390.00 T
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Описание: Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

Автор: Soudagar Reza, Iyer Vinay, Hildebrand Volker
Название: The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
ISBN: 007178697X ISBN-13(EAN): 9780071786973
Издательство: McGraw-Hill
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Цена: 46890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Three customer experience experts provide executives and senior managers with cost-effective, sustainable methods for creating a superior customer experience--which generates heightened profitability in the age of rapid information flows and expanding customer expectations.

Автор: Don Peppers, Martha Rogers
Название: Managing Customer Experience and Relationships: A Strategic Framework, 3rd edition
ISBN: 1119236258 ISBN-13(EAN): 9781119236252
Издательство: Wiley
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Цена: 89760.00 T
Наличие на складе: Невозможна поставка.
Описание: Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul.