Автор: Dreeves Hellen Название: Contribution of Brand Image and Brand Identity to Gain Compe ISBN: 3656738777 ISBN-13(EAN): 9783656738770 Издательство: Неизвестно Рейтинг: Цена: 67250.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Schroeder Jonathan Название: From Chinese Brand Culture to Global Brands ISBN: 1137276347 ISBN-13(EAN): 9781137276346 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China`s greatest brands are poised for global dominance.
Автор: Everett Lesley Название: Corporate Brand Personality: Re-Focus Your Organization`s Culture to Build Trust, Respect and Authenticity ISBN: 0749471379 ISBN-13(EAN): 9780749471378 Издательство: Неизвестно Рейтинг: Цена: 30960.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Re-focus and re-align your organization`s corporate culture to compete in today`s business world, where trust, respect and strong values, are in increasing demand.
Автор: Wheeler Alina Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team ISBN: 1118980824 ISBN-13(EAN): 9781118980828 Издательство: Wiley Рейтинг: Цена: 44300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.
Автор: Wheeler Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition ISBN: 1118099206 ISBN-13(EAN): 9781118099209 Издательство: Wiley Рейтинг: Цена: 0.00 T Наличие на складе: Невозможна поставка. Описание: This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
Автор: Wheeler, Alina R. Название: Designing brand identity ISBN: 0470401427 ISBN-13(EAN): 9780470401422 Издательство: Wiley Рейтинг: Цена: 32730.00 T Наличие на складе: Невозможна поставка. Описание: From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Third Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity.
Автор: Adam Morgan Название: The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization ISBN: 0470860820 ISBN-13(EAN): 9780470860823 Издательство: Wiley Рейтинг: Цена: 27450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Adam Morgan follows bestseller `Eating the Big Fish` with a close up of the kind of person it takes to challenge established brands.
Автор: Sabyasachi Dasgupta, Santosh Kumar Biswal, M. Anil Ramesh Название: Holistic Approaches to Brand Culture and Communication Across Industries ISBN: 1522531505 ISBN-13(EAN): 9781522531500 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 218990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behaviour, observational research, and brand equity, this publication is a resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Название: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications ISBN: 1522551875 ISBN-13(EAN): 9781522551874 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2102100.00 T Наличие на складе: Невозможна поставка. Описание: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Автор: Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi Название: Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities ISBN: 1522551433 ISBN-13(EAN): 9781522551430 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 141370.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.
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