New Techniques for Brand Management in the Healthcare Sector, Ana Pinto Borges, Paula Rodrigues
Автор: Philip Kotler Название: Lateral Marketing: New Techniques for Finding Breakthrough Ideas ISBN: 0471455164 ISBN-13(EAN): 9780471455165 Издательство: Wiley Рейтинг: Цена: 24390.00 T Наличие на складе: Есть Описание: A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and `70s have worked too well.
Автор: Grigsby Mike Название: Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques ISBN: 0749482168 ISBN-13(EAN): 9780749482169 Издательство: Неизвестно Рейтинг: Цена: 42230.00 T Наличие на складе: Невозможна поставка. Описание: Understand how to apply marketing science techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.
Автор: Doris Berger-Grabner Название: Strategic Retail Management and Brand Management ISBN: 3110543834 ISBN-13(EAN): 9783110543834 Издательство: Walter de Gruyter Рейтинг: Цена: 44570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge.
This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business.
Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.
Do you know people who are forever pushing your buttons to get you to do think and act in a way you wouldn't otherwise do for fulfilling their personal agenda?
Don't you wish you also possessed the super power of persuasion, influencer, and manipulation that can allow you to get people to do exactly what you want?
Don't you wish you possessed the ability to convince, influence, manipulate and persuade people to do think and act as you want them to?
Imagine how wonderful it would be if you could get people to act and think in the larger interest of a situation or humanity. Manipulation isn't always the negative thing it is often made out to be. Think of it as a tool that can be used to create as well as destroy. The choice is yours.
Luckily, being an effective manipulator, persuader, and influencer is not something that we are born with. It can easily be developed with consistent practice, effort, and implementation.
Though manipulation has fundamentally negative connotations, it can also be harnessed to accomplish positive outcomes.
Using the powerful tips, techniques, and strategies mentioned in this book, a person can become an effective influencer, manipulator, persuader, negotiator, salesperson and orator.
Here are some of the things you will take back from the book
-Shockinglyeffective psychological techniques for manipulating, persuading and influencing people
-Understanding the mechanism of emotional manipulation
-Tried and tested social manipulation and conversation strategies
-The art of speaking and communicating in a way that people can't help but listen to every word you say
-Proven verbal and non-verbal communication skills to enhance your manipulation prowess.
-How manipulators use Neuro Linguistic Programming to change a person's entire thought process
-Detecting manipulation in your everyday life and personal relationships, and strategies to safeguard against it.
- Clever techniques for outsmarting manipulators
Sharpen the art of influencing, manipulating and persuading people today by mastering the finer strategies of manipulation.
And much more
Автор: Ghinis Jimmy Название: Secret Techniques for Evaluating (Cpc) Cost Per Click Advertising: Google Adwords and Yahoo Overture Action Research Evaluation ISBN: 0359464165 ISBN-13(EAN): 9780359464166 Издательство: Неизвестно Рейтинг: Цена: 11030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Inventory of clicks of how many clicks locally register versus the Ad Firms and why missing clicks occur.Untargeted advertising is almost as good as targeted advertising with demonstrations.Tag detection techniques shown which can evaluate CPC advertising.
Are you looking to get more followers on SnapChat but no idea how to get started? Do you already have a following but looking to monetize it? This book is your answer.
SnapChat is a great way to reach people and market your product. It is a cheaper mode of advertising than Facebook, and reaches a younger audience that may not actively use Facebook. It is a lot more visual with easier customer segmentation.
Innovate Now shows how to sell for emotional intoxication In modern culture, it's an oxymoronic idea. Consider the direct and indirect impact of negative stereotypes like Willy Loman in Death of a Salesman; on the surface "joyous selling" is absurd. It's an extraordinary idea To potentially achieve emotional intoxication through selling, that is: heroic selling. What makes business development heroic is opening the closed mind, bringing the prospect who says "I'm good" to explore new ideas which lead to a higher state of well-being. This is why salespeople are heroes. Innovate Now shows how to be a sales hero. This typically requires novel new approaches to selling.Innovate Nowhelps the reader jump-start sales innovation. It provides new ideas you can implement immediately - like payments in kind - and methods to develop your own innovative ideas - like overcoming self-limiting assumptions and confirmation bias.
Автор: Vincent Leroy Название: Advanced SEO Techniques ISBN: 1684119324 ISBN-13(EAN): 9781684119325 Издательство: Неизвестно Рейтинг: Цена: 11020.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This Book is a hard-hitting guide that gives you the information you need to make the adjustments to your site right away to help improve your search rankings and benefit from the increase in organic search traffic. Search Engine Optimization or SEO is simply the act of manipulating the pages of your website to be easily accessible by search engine spiders so they can be easily spidered and indexed. A spider is a robot that search engines use to check millions of web pages very quickly and sort them by relevance. A page is indexed when it is spidered and deemed appropriate content to be placed in the search engines results for people to click on.
Название: Current issues in services management ISBN: 3631803850 ISBN-13(EAN): 9783631803851 Издательство: Peter Lang Рейтинг: Цена: 66470.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The authors attempt to bring current issues in services management and different approaches in the field of social sciences together. This book deals with topics such as emotional interactions in the service environment, innovative approaches and applications, organizational behavior, financial performance, tourism management and marketing strategies in services management. It explores different perspectives in contemporary services management and paves the way for the understanding of actual tendencies.
Are you struggling to close sales despite hours of hard work and preparation? Do the words "It's too expensive", "I'll have to talk to my partner", "I'm not ready to make a decision yet" leave you feeling bitter and frustrated?
For most sales people closing is the most difficult element of the selling process. Sales reps meet with prospects, dazzling them with exquisite presentations, only to see the sale inexplicably fall through.
What if you could consistently close deals without resorting to out-dated and ineffective techniques that create stress, panic, anger, irritation and a host of other upsetting emotions for customers?
Imagine being able to get more customers and skyrocket sales without having to sell to everyone, badmouthing the competition, canned sales scripts and resorting to aggression and pushiness
These dated strategies are all about the salesperson and their presenting of their pitch and NOT enough about the customer.
Employing psychological pressure by appealing to someone's fears, greed or pride to persuade the potential buyer to make a quick purchasing decision simply doesn't work and it can have a devastating impact on you or your company's credibility.
In fact, a study released by New Century Media revealed consumers were 30 percent more willing to buy a product when hard-selling tactics weren't applied.
Surprised? You shouldn't be
Sales reps that put the customer's needs ahead of their own are rewarded with loyal customers, credibility, recognition and referral business
The sales game is all about who you are as a person and how you sell yourself.
In Always Be Closing you'll discover:
* The groundbreaking "Platinum Rule" (This alone can easily double your sales)
* How to harness energy, determination and courage you didn't know you had
* The #1 reason you are LOSING sales. (Hint: Shut up and Listen )
* How to build INSTANT rapport with even the most difficult prospect.
* The 'secret sauce' to building unbreakable and lasting trust with every client.
* How to gain a substantial advantage over your competition using the revolutionary 'spider webbing' principle.
* How to go from being an ordinary sales person to YOUR customer's salesperson
Always Be Closing represents a paradigm shift in the art of closing sales. By applying the techniques and tools within its pages, you'll get more customers, receive more referrals and earn more money.
Whether you are new to sales or a seasoned sales professional, Always Be Closing will allow you to approach every sale with unshakable confidence.
If you want to gear up for success by thinking like a millionaire, so you can create huge profits for your business, then keep reading ...
Do you know what every millionaire or even billionaire have in common?
If you're thinking that being born into money is the answer, then you're wrong.
Actually, 80% of all US millionaires made their riches themselves, and only 20% inherited their money.
Not all people born into humble beginnings can become millionaires, though.
What is the difference between those new millionaires and the people they grew up with who make little money in their lifetime?
"The biggest obstacle to wealth is fear. People are afraid to think big, but if you think small, you'll only achieve small things." - T. Harv Eker
If you're able to think like a millionaire, then you can become a millionaire.
The millionaire mindset is integral to success. There's no way around it.
It isn't something you're born with, but something you can learn.
And once you start thinking like a millionaire, then you will become innovative and willing to take calculated risks like a millionaire.
That means you will embrace new ways of creating profits and growing your business.
You will take advantage of enterprises who like growth hacking.
Airbnb, Dropbox, Hotmail, and Craigslist are just some of the examples of businesses that transformed themselves from small startups into market leaders thanks to growth hacking habits.
Once you learn how a millionaire thinks, then you can act like a millionaire too.
That means building a business that reflects you and your vision, filled with workers who share your ethos, and who are ready to create exponentially growing profits.
And remember, "The path to success is to take massive, determined action." - Tony Robbins.
In "Profit First: Business Success with a Millionaire Mindset", you will discover:
The differences between how a millionaire and how a regular Joe thinks
The 10 rules for developing a millionaire mindset
How to hire the right team for your business
The key characteristics of the people that millionaires surround themselves with
The definition of growth hacking and examples of hugely successful businesses that have used growth hacking techniques
The 5 most important growth hacking techniques you have to use
Easily achievable shortcuts to boosting your profits
And much, much more.
There are so many obstacles to becoming rich, and with no money in the bank, it's hard enough to scrape by. And then, the business world is so competitive, only very few people can win.
Thinking this way will keep you right where you are.
It's scarcity thinking.
But if you switch your mindset into a millionaire one, you'll suddenly see your life change.
If you want to think like a millionaire so you can get profits like a millionaire, scroll up and click the "Add to Cart" button right now.
If you want to gear up for success by thinking like a millionaire, so you can create huge profits for your business, then keep reading ...
Do you know what every millionaire or even billionaire have in common?
If you're thinking that being born into money is the answer, then you're wrong.
Actually, 80% of all US millionaires made their riches themselves, and only 20% inherited their money.
Not all people born into humble beginnings can become millionaires, though.
What is the difference between those new millionaires and the people they grew up with who make little money in their lifetime?
"The biggest obstacle to wealth is fear. People are afraid to think big, but if you think small, you'll only achieve small things." - T. Harv Eker
If you're able to think like a millionaire, then you can become a millionaire.
The millionaire mindset is integral to success. There's no way around it.
It isn't something you're born with, but something you can learn.
And once you start thinking like a millionaire, then you will become innovative and willing to take calculated risks like a millionaire.
That means you will embrace new ways of creating profits and growing your business.
You will take advantage of enterprises who like growth hacking.
Airbnb, Dropbox, Hotmail, and Craigslist are just some of the examples of businesses that transformed themselves from small startups into market leaders thanks to growth hacking habits.
Once you learn how a millionaire thinks, then you can act like a millionaire too.
That means building a business that reflects you and your vision, filled with workers who share your ethos, and who are ready to create exponentially growing profits.
And remember, "The path to success is to take massive, determined action." - Tony Robbins.
In "Profit First: Business Success with a Millionaire Mindset", you will discover:
The differences between how a millionaire and how a regular Joe thinks
The 10 rules for developing a millionaire mindset
How to hire the right team for your business
The key characteristics of the people that millionaires surround themselves with
The definition of growth hacking and examples of hugely successful businesses that have used growth hacking techniques
The 5 most important growth hacking techniques you have to use
Easily achievable shortcuts to boosting your profits
And much, much more.
There are so many obstacles to becoming rich, and with no money in the bank, it's hard enough to scrape by. And then, the business world is so competitive, only very few people can win.
Thinking this way will keep you right where you are.
It's scarcity thinking.
But if you switch your mindset into a millionaire one, you'll suddenly see your life change.
If you want to think like a millionaire so you can get profits like a millionaire, scroll up and click the "Add to Cart" button right now.
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