New Techniques for Brand Management in the Healthcare Sector, Ana Pinto Borges, Paula Rodrigues
Автор: Philip Kotler Название: Lateral Marketing: New Techniques for Finding Breakthrough Ideas ISBN: 0471455164 ISBN-13(EAN): 9780471455165 Издательство: Wiley Рейтинг: Цена: 24390.00 T Наличие на складе: Есть Описание: A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and `70s have worked too well.
If you want to gear up for success by thinking like a millionaire, so you can create huge profits for your business, then keep reading ...
Do you know what every millionaire or even billionaire have in common?
If you're thinking that being born into money is the answer, then you're wrong.
Actually, 80% of all US millionaires made their riches themselves, and only 20% inherited their money.
Not all people born into humble beginnings can become millionaires, though.
What is the difference between those new millionaires and the people they grew up with who make little money in their lifetime?
"The biggest obstacle to wealth is fear. People are afraid to think big, but if you think small, you'll only achieve small things." - T. Harv Eker
If you're able to think like a millionaire, then you can become a millionaire.
The millionaire mindset is integral to success. There's no way around it.
It isn't something you're born with, but something you can learn.
And once you start thinking like a millionaire, then you will become innovative and willing to take calculated risks like a millionaire.
That means you will embrace new ways of creating profits and growing your business.
You will take advantage of enterprises who like growth hacking.
Airbnb, Dropbox, Hotmail, and Craigslist are just some of the examples of businesses that transformed themselves from small startups into market leaders thanks to growth hacking habits.
Once you learn how a millionaire thinks, then you can act like a millionaire too.
That means building a business that reflects you and your vision, filled with workers who share your ethos, and who are ready to create exponentially growing profits.
And remember, "The path to success is to take massive, determined action." - Tony Robbins.
In "Profit First: Business Success with a Millionaire Mindset", you will discover:
The differences between how a millionaire and how a regular Joe thinks
The 10 rules for developing a millionaire mindset
How to hire the right team for your business
The key characteristics of the people that millionaires surround themselves with
The definition of growth hacking and examples of hugely successful businesses that have used growth hacking techniques
The 5 most important growth hacking techniques you have to use
Easily achievable shortcuts to boosting your profits
And much, much more.
There are so many obstacles to becoming rich, and with no money in the bank, it's hard enough to scrape by. And then, the business world is so competitive, only very few people can win.
Thinking this way will keep you right where you are.
It's scarcity thinking.
But if you switch your mindset into a millionaire one, you'll suddenly see your life change.
If you want to think like a millionaire so you can get profits like a millionaire, scroll up and click the "Add to Cart" button right now.
If you want to gear up for success by thinking like a millionaire, so you can create huge profits for your business, then keep reading ...
Do you know what every millionaire or even billionaire have in common?
If you're thinking that being born into money is the answer, then you're wrong.
Actually, 80% of all US millionaires made their riches themselves, and only 20% inherited their money.
Not all people born into humble beginnings can become millionaires, though.
What is the difference between those new millionaires and the people they grew up with who make little money in their lifetime?
"The biggest obstacle to wealth is fear. People are afraid to think big, but if you think small, you'll only achieve small things." - T. Harv Eker
If you're able to think like a millionaire, then you can become a millionaire.
The millionaire mindset is integral to success. There's no way around it.
It isn't something you're born with, but something you can learn.
And once you start thinking like a millionaire, then you will become innovative and willing to take calculated risks like a millionaire.
That means you will embrace new ways of creating profits and growing your business.
You will take advantage of enterprises who like growth hacking.
Airbnb, Dropbox, Hotmail, and Craigslist are just some of the examples of businesses that transformed themselves from small startups into market leaders thanks to growth hacking habits.
Once you learn how a millionaire thinks, then you can act like a millionaire too.
That means building a business that reflects you and your vision, filled with workers who share your ethos, and who are ready to create exponentially growing profits.
And remember, "The path to success is to take massive, determined action." - Tony Robbins.
In "Profit First: Business Success with a Millionaire Mindset", you will discover:
The differences between how a millionaire and how a regular Joe thinks
The 10 rules for developing a millionaire mindset
How to hire the right team for your business
The key characteristics of the people that millionaires surround themselves with
The definition of growth hacking and examples of hugely successful businesses that have used growth hacking techniques
The 5 most important growth hacking techniques you have to use
Easily achievable shortcuts to boosting your profits
And much, much more.
There are so many obstacles to becoming rich, and with no money in the bank, it's hard enough to scrape by. And then, the business world is so competitive, only very few people can win.
Thinking this way will keep you right where you are.
It's scarcity thinking.
But if you switch your mindset into a millionaire one, you'll suddenly see your life change.
If you want to think like a millionaire so you can get profits like a millionaire, scroll up and click the "Add to Cart" button right now.
Автор: Ana Pinto Borges, Paula Rodrigues Название: New Techniques for Brand Management in the Healthcare Sector ISBN: 1799830357 ISBN-13(EAN): 9781799830351 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 181110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified.
“How can I build my brand when it is just a me-too?” is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry. This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams.
Автор: Grigsby Mike Название: Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques ISBN: 0749482168 ISBN-13(EAN): 9780749482169 Издательство: Неизвестно Рейтинг: Цена: 42230.00 T Наличие на складе: Невозможна поставка. Описание: Understand how to apply marketing science techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.
Автор: Doris Berger-Grabner Название: Strategic Retail Management and Brand Management ISBN: 3110543834 ISBN-13(EAN): 9783110543834 Издательство: Walter de Gruyter Рейтинг: Цена: 44570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge.
This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business.
Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.
Do you know people who are forever pushing your buttons to get you to do think and act in a way you wouldn't otherwise do for fulfilling their personal agenda?
Don't you wish you also possessed the super power of persuasion, influencer, and manipulation that can allow you to get people to do exactly what you want?
Don't you wish you possessed the ability to convince, influence, manipulate and persuade people to do think and act as you want them to?
Imagine how wonderful it would be if you could get people to act and think in the larger interest of a situation or humanity. Manipulation isn't always the negative thing it is often made out to be. Think of it as a tool that can be used to create as well as destroy. The choice is yours.
Luckily, being an effective manipulator, persuader, and influencer is not something that we are born with. It can easily be developed with consistent practice, effort, and implementation.
Though manipulation has fundamentally negative connotations, it can also be harnessed to accomplish positive outcomes.
Using the powerful tips, techniques, and strategies mentioned in this book, a person can become an effective influencer, manipulator, persuader, negotiator, salesperson and orator.
Here are some of the things you will take back from the book
-Shockinglyeffective psychological techniques for manipulating, persuading and influencing people
-Understanding the mechanism of emotional manipulation
-Tried and tested social manipulation and conversation strategies
-The art of speaking and communicating in a way that people can't help but listen to every word you say
-Proven verbal and non-verbal communication skills to enhance your manipulation prowess.
-How manipulators use Neuro Linguistic Programming to change a person's entire thought process
-Detecting manipulation in your everyday life and personal relationships, and strategies to safeguard against it.
- Clever techniques for outsmarting manipulators
Sharpen the art of influencing, manipulating and persuading people today by mastering the finer strategies of manipulation.
And much more
Автор: Ghinis Jimmy Название: Secret Techniques for Evaluating (Cpc) Cost Per Click Advertising: Google Adwords and Yahoo Overture Action Research Evaluation ISBN: 0359464165 ISBN-13(EAN): 9780359464166 Издательство: Неизвестно Рейтинг: Цена: 11030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Inventory of clicks of how many clicks locally register versus the Ad Firms and why missing clicks occur.Untargeted advertising is almost as good as targeted advertising with demonstrations.Tag detection techniques shown which can evaluate CPC advertising.
Are you looking to get more followers on SnapChat but no idea how to get started? Do you already have a following but looking to monetize it? This book is your answer.
SnapChat is a great way to reach people and market your product. It is a cheaper mode of advertising than Facebook, and reaches a younger audience that may not actively use Facebook. It is a lot more visual with easier customer segmentation.
Innovate Now shows how to sell for emotional intoxication In modern culture, it's an oxymoronic idea. Consider the direct and indirect impact of negative stereotypes like Willy Loman in Death of a Salesman; on the surface "joyous selling" is absurd. It's an extraordinary idea To potentially achieve emotional intoxication through selling, that is: heroic selling. What makes business development heroic is opening the closed mind, bringing the prospect who says "I'm good" to explore new ideas which lead to a higher state of well-being. This is why salespeople are heroes. Innovate Now shows how to be a sales hero. This typically requires novel new approaches to selling.Innovate Nowhelps the reader jump-start sales innovation. It provides new ideas you can implement immediately - like payments in kind - and methods to develop your own innovative ideas - like overcoming self-limiting assumptions and confirmation bias.
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