New Techniques for Brand Management in the Healthcare Sector, Ana Pinto Borges, Paula Rodrigues

Автор: McCall Ruth
Название: Phlebotomy Essentials
ISBN: 1451194528 ISBN-13(EAN): 9781451194524
Издательство: Lippincott Williams & Wilkins
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Цена: 49650.00 T
Наличие на складе: Есть
Описание: Easily transition from classroom to clinic with Phlebotomy Essentials, sixth edition, by Ruth McCall and Cathee Tankersley. Fully revised with the most recent CLSI guidelines, including new venipuncture standards, this exciting new edition will help you prepare for phlebotomy practice today.   Throughout the book, updates reflect the newest changes in the way today’s students learn along with the way today’s phlebotomists work. An updated art program showcases new technology. New content on diversity awareness highlights the needs of today’s clinical settings. New case studies train you to think critically and apply their learning.   With the option of a workbook, exam review book, and prepU adaptive quizzing software, this book represents the cornerstone of successful preparation for a career in phlebotomy. 

Автор: Jack W. Plunkett
Название: Plunkett`s Health Care Industry Almanac 2018: Health Care (Healthcare) Industry Market Research, Statistics, Trends & Leading Companies
ISBN: 1628314559 ISBN-13(EAN): 9781628314557
Издательство: Mare Nostrum (Eurospan)
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Цена: 317670.00 T
Наличие на складе: Невозможна поставка.
Описание: Plunkett’s Health Care Industry Almanac is the only complete reference to the American Health Care Industry and its leading corporations. No other source provides this massive book’s easy-to-understand comparisons of national health expenditures, emerging technologies, patient populations, hospitals, clinics, corporations, research, Medicare, Medicaid, managed care and many other areas of vital importance. Features dozens of statistical tables covering every aspect of the industry, including Medicare expenditures, hospital utilization, insured and uninsured populations, revenues and health care expenditures as a percent of GDP. In addition, a special area covers health status of the U.S. population. The corporate analysis section features in-depth profiles of the Health Care 500, the largest and most successful firms in health care, public and private, U.S. and international, from leading companies in pharmaceuticals to managed care companies. Details for each corporation include growth plans, subsidiaries and financial results, as well as executives by title, and valuable contact information such as phone and fax numbers, website addresses and headquarters addresses. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.

Автор: 3DTotal.com
Название: Digital Painting Techniques
ISBN: 0240521749 ISBN-13(EAN): 9780240521749
Издательство: Taylor&Francis
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Цена: 47970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Start your mentorship into the world of digital painting today with some of the greatest digital artists in the world and delve into professional digital painting techiques, such as speed painting, custom brush creation and matte painting.

Автор: Reddy Chandan K.
Название: Healthcare Data Analytics
ISBN: 1482232111 ISBN-13(EAN): 9781482232110
Издательство: Taylor&Francis
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Цена: 127600.00 T
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Описание:

At the intersection of computer science and healthcare, data analytics has emerged as a promising tool for solving problems across many healthcare-related disciplines. Supplying a comprehensive overview of recent healthcare analytics research, Healthcare Data Analytics provides a clear understanding of the analytical techniques currently available to solve healthcare problems.

The book details novel techniques for acquiring, handling, retrieving, and making best use of healthcare data. It analyzes recent developments in healthcare computing and discusses emerging technologies that can help improve the health and well-being of patients.

Written by prominent researchers and experts working in the healthcare domain, the book sheds light on many of the computational challenges in the field of medical informatics. Each chapter in the book is structured as a "survey-style" article discussing the prominent research issues and the advances made on that research topic. The book is divided into three major categories:

Автор: Grigsby Mike
Название: Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
ISBN: 0749482168 ISBN-13(EAN): 9780749482169
Издательство: Неизвестно
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Цена: 42230.00 T
Наличие на складе: Невозможна поставка.
Описание: Understand how to apply marketing science techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.

Автор: Ana Pinto Borges, Paula Rodrigues
Название: New Techniques for Brand Management in the Healthcare Sector
ISBN: 1799830349 ISBN-13(EAN): 9781799830344
Издательство: Mare Nostrum (Eurospan)
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Цена: 239310.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized.

New Techniques for Brand Management in the Healthcare Sector is a critical research publication that explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified. Highlighting topics such as e-health, medical tourism, and brand management, this publication is essential for hospital directors, marketers, advertisers, promotion coordinators, brand managers, product specialists, academicians, healthcare professionals, brand strategists, policymakers, researchers, and students.

Автор: Gopee, Neil Galloway, Jo
Название: Leadership and Management in Healthcare: Third Edition
ISBN: 1473965020 ISBN-13(EAN): 9781473965027
Издательство: Sage Publications
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Цена: 36950.00 T
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Описание: Drawing on the most up-to-date policies and professional regulations, and with an emphasis on the provision of person-centred care, the authors - both of whom have backgrounds in clinical practice, education and management - show how essential leadership and management skills can be applied across a range of situations in everyday practice.

Автор: Phillips Robert a.
Название: America`s Healthcare Transformation: Strategies and Innovations
ISBN: 0813572223 ISBN-13(EAN): 9780813572222
Издательство: Mare Nostrum (Eurospan)
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Цена: 125400.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A revolution in American medicine is in full swing, with the race from fee-for-service to fee-for-value at the front line in an epic battle that will transform healthcare delivery for decades to come. In America's Healthcare Transformation, eminent physician leader Robert A. Phillips brings together key thought leaders and trail-blazing practitioners, who provide a wide-ranging exploration of the strategies, innovations, and paradigm shifts that are driving this healthcare transformation.   The contributors offer a panoramic look at the dramatic changes happening in the field of medicine, changes that put the patient at the heart of the process. Among other subjects, the essays evaluate innovative high quality and low cost care delivery solutions from around the United States and abroad, describe fundamental approaches to measuring the safety of care and the impact that guidelines have on improving quality of care and outcomes, and make a strong case that insurance reform will fundamentally and irreversibly drive delivery reform. In addition, America's Healthcare Transformation reviews the role of health information technology in creating safer healthcare, provides a primer on the development of a culture of safety, and highlights ground-breaking new ways to train providers in patient safety and quality. Finally, the book looks at reports from Stanford Health Care and Houston Methodist which outline how successful behaviorally based strategies, anchored in values, can energize and empower employees to deliver a superior patient experience.   Drawing on the wisdom and vision of today's leading healthcare innovators, America's Healthcare Transformation provides a roadmap to the future of American healthcare. This book is essential reading for all health care providers, health care administrators, and health policy professionals, and it will be an invaluable resource in the effort to improve the practice of medicine and the delivery of healthcare in our communities and nation.   

Автор: Ronald Ma
Название: Clinical Costing Techniques and Analysis in Modern Healthcare Systems
ISBN: 1522550828 ISBN-13(EAN): 9781522550822
Издательство: Mare Nostrum (Eurospan)
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Цена: 196460.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Hospital funding plays an important role in strengthening healthcare and medical resources. Utilizing comprehensive costing systems to accommodate clinical and financial data leads to improved patient care both clinically and financially.Clinical Costing Techniques and Analysis in Modern Healthcare Systems provides innovative insights into the connections between statistical information and financial systems within clinical settings. The content within this publication delves into business intelligence, clinical decision making, and electronic health records. It is geared towards medical practitioners and professionals, hospital administrators, and researchers seeking valuable insights centered on clinical variations of healthcare data as well as the role of information systems in linking productivity and performance management.

Автор: Chinmay Chakraborty
Название: Advanced Classification Techniques for Healthcare Analysis
ISBN: 1522577963 ISBN-13(EAN): 9781522577966
Издательство: Mare Nostrum (Eurospan)
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Цена: 238260.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Medical and information communication technology professionals are working to develop robust classification techniques, especially in healthcare data/image analysis, to ensure quick diagnoses and treatments to patients. Without fast and immediate access to healthcare databases and information, medical professionals’ success rates and treatment options become limited and fall to disastrous levels.Advanced Classification Techniques for Healthcare Analysis provides emerging insight into classification techniques in delivering quality, accurate, and affordable healthcare, while also discussing the impact health data has on medical treatments. Featuring coverage on a broad range of topics such as early diagnosis, brain-computer interface, metaheuristic algorithms, clustering techniques, learning schemes, and mobile telemedicine, this book is ideal for medical professionals, healthcare administrators, engineers, researchers, academicians, and technology developers seeking current research on furthering information and communication technology that improves patient care.

Название: Handbook of research on optimizing healthcare management techniques
ISBN: 1799813711 ISBN-13(EAN): 9781799813712
Издательство: Mare Nostrum (Eurospan)
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Цена: 327090.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides an extensive and rich compilation of various ICT initiatives and examines the role that ICT plays and will play in the future of healthcare delivery. It represents ways in which healthcare delivery can be made superior and the healthcare industry can begin to address the major challenges it faces in the 21st century.

Автор: Leigh Cellucci
Название: Essentials of Healthcare Management: Cases, Concepts, and Skills
ISBN: 1640550305 ISBN-13(EAN): 9781640550308
Издательство: Mare Nostrum (Eurospan)
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Цена: 108110.00 T
Наличие на складе: Нет в наличии.
Описание: Instructor Resources: This book's Instructor Resources include a test bank, presentation PowerPoint slides, answer guides to the in-book Mini Case Study questions, teaching guides for the part-opener case studies, and a transition guide to the new edition. Healthcare managers are tasked with ensuring an organization's mission is carried out, its goals are achieved, and its work is of high quality. Essentials of Healthcare Management: Cases, Concepts, and Skills provides a solid foundation for developing the skills managers need to help move their organization forward. This introductory book is for those preparing for entry- or midlevel healthcare management jobs. Aligned with the competency categorization developed by the Healthcare Leadership Alliance, it provides a knowledge base and develops aptitude in interpersonal skills such as leadership, professionalism, communication, and teamwork, as well as in business skills such as finance, human resources management, strategy, and marketing. The book is rich with compelling case studies depicting true events and situations. Every chapter opens with a case study to promote experiential learning and to anchor the chapter's subsequent coverage of theories and concepts. Examples include ""Resisting Change,""  ""Strange Behavior,"" ""The Ethics Committee,"" and ""A Longer Than Necessary Hospitalization."" Wrapping up every chapter, mini-case studies such as ""MedMan and Its Cultural Climate,"" ""What Do We Do About Joe?,"" and ""Developing the Budget for the Dialysis Center"" give students the opportunity to apply the theories and concepts covered. Each major part of the book is introduced with a longer case study that instructors can use to highlight the significance of the material addressed in the part's chapters. End-of-chapter questions and exercises are equally well suited for in-class discussion or team assignments. Originally published as Essential Techniques for Healthcare Managers , this book has been extensively revised. All chapters have been significantly rewritten and updated. Particularly notable are enhancements to the coverage of strategy and marketing, operations, quality, and health information technology. The following chapters are entirely new and provide context and background for the subsequent chapters that address interpersonal and business skills: A Brief History of the Development of Healthcare in America Health Policy: Cost, Quality, and Access The Healthcare System Today Medical and Healthcare Environments Blending theory and practical applications, Essentials of Healthcare Management equips future leaders with the skills, knowledge, and confidence they need to be successful healthcare managers.