Автор: Arikan, Akin, Название: Customer experience analytics : ISBN: 1032370769 ISBN-13(EAN): 9781032370767 Издательство: Taylor&Francis Рейтинг: Цена: 30610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.
Автор: Sexton, Donald Название: Trump university marketing 101 ISBN: 0470453079 ISBN-13(EAN): 9780470453070 Издательство: Wiley Рейтинг: Цена: 17940.00 T Наличие на складе: Поставка под заказ. Описание: Trump University Marketing 101 second edition combines the biggest name in business, Donald Trump, with the 40-year teaching and professional experience of one of the leading Ivy League professors in marketing, Don Sexton.
Автор: Dib Allan Название: The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd ISBN: 1989025013 ISBN-13(EAN): 9781989025017 Издательство: Неизвестно Рейтинг: Цена: 18350.00 T Наличие на складе: Ожидается поступление. Описание: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
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Автор: Lent, Robin Tour, Genevieve Название: Selling luxury ISBN: 0470457996 ISBN-13(EAN): 9780470457993 Издательство: Wiley Рейтинг: Цена: 26400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Proven principles and tactics for successful selling in the expanding luxury goods market Customers of high-end products hold extremely high expectations in terms of customer service.
Автор: Davis Kevin Название: Slow Down, Sell Faster! ISBN: 0814416853 ISBN-13(EAN): 9780814416853 Издательство: McGraw-Hill Рейтинг: Цена: 19430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: What do customers really want from salespeople? Slower, more attentive conversations that address their unique needs. Discover the simple yet powerful eight-step process for delivering a winning sales pitch to any audience.
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Автор: Shonka Название: Beyond Selling Value ISBN: 0793154707 ISBN-13(EAN): 9780793154708 Издательство: Kaplan & Barrons Рейтинг: Цена: 17370.00 T Наличие на складе: Нет в наличии. Описание: Presents an approach to acquiring new customers that focuses on selling the overall value of a company`s product rather than just negotiating price. The authors describe strategies for gathering information about potential customers, bypassing the gatekeepers who block salespeople, gaining access to decision makers, and delivering presentations.
Автор: Gulati, Ranjay Название: Reorganize for resilience ISBN: 1422117219 ISBN-13(EAN): 9781422117217 Издательство: McGraw-Hill Рейтинг: Цена: 34320.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. This book shows how resilient organizations cut through internal barriers that impede action, build bridges between warring divisions, and transform former competitors into collaborators.
Автор: Neumeier, Marty Название: Brand flip, the ISBN: 0134172817 ISBN-13(EAN): 9780134172811 Издательство: Pearson Education Рейтинг: Цена: 36770.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Holt, Kevin W. Название: Differentiation strategy ISBN: 1032222328 ISBN-13(EAN): 9781032222325 Издательство: Taylor&Francis Рейтинг: Цена: 32650.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This comprehensive and richly illustrated book, filled with frameworks, tools, and templates, explains how to create a differentiation strategy-a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors.
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