Автор: Rumelt, Richard Название: Good strategy/bad strategy ISBN: 1781251541 ISBN-13(EAN): 9781781251546 Издательство: Profile Рейтинг: Цена: 10550.00 T Наличие на складе: Невозможна поставка. Описание: Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them.
His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.
Автор: Ross Brawn & Adam Parr Название: Total Competition ISBN: 1471162389 ISBN-13(EAN): 9781471162381 Издательство: Simon&Schuster UK Рейтинг: Цена: 12090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A definitive insight into how to achieve success in Formula One from Ross Brawn, whose cars and drivers have won 20 F1 world championships
Автор: Baye, Michael Prince, Jeff Название: Ise managerial economics & business strategy, 10 ed. ISBN: 1266071016 ISBN-13(EAN): 9781266071010 Издательство: McGraw-Hill Рейтинг: Цена: 74350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. This 10th edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal agent problems, raising rival's costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power.
This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.
Автор: Tzu, Sun Название: Art of War Book & Card Deck ISBN: 1398817260 ISBN-13(EAN): 9781398817265 Издательство: Arcturus Рейтинг: Цена: 14070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An American Crime and the Birth of the FBI. From the bestselling author of `The Lost City of Z`, now a major film starring Charlie Hunnam, Sienna Miller and Robert Pattison, comes a true-life murder story which became one of the newly-created FBI`s first major homicide investigations. In the 1920s, the richest people per capita in the world were members of the Osage Indian nation in Oklahoma. After oil was discovered beneath their land, they rode in chauffeured automobiles, built mansions and sent their children to study in Europe. Then, one by one, the Osage began to be killed off. As the death toll climbed, the FBI took up the case...
Your friend decides to order a pizza. President Obama decides to authorize the mission that leads to the death of Osama bin Laden. You decide that your business should launch a new product. What do these decisions have in common? They all require using the Three Pillar model of decision making. Our personal, leadership, and business decisions are based on a Law Pillar, a Strategy Pillar, and an Ethics Pillar.
The Three Pillar model originated in a leadership course that every Harvard MBA student takes before graduation. The Harvard course is based on three lenses of decision making: economics, law, and ethics. The Three Pillar model expands these lenses by replacing "economics" with "strategy." With this change the model becomes a powerful tool for personal and leadership decisions as well as business decisions.
This book takes you through four steps that enable you to use the Three Pillar model for business decisions:
Step One: Become a legally savvy leader. This does not require memorization of legal rules. Instead, you should understand how the law works in practice. Various surveys have identified the key legal areas that every business leader should understand: product liability, employment law, government regulation, intellectual property, contracts, and dispute resolution.
This book provides briefings on each area and shows how they impact your key stakeholders: customers, employees, government, and investors.
Step Two: Become an effective risk manager. After your briefings on the law, you are now ready to focus on the Law Pillar. The Law Pillar emphasizes risk management. This book explains how to manage the legal risks that constitute the main threat to your business success. For example, the chapter on product liability will describe how to make strategic new product decisions, how to isolate product risks by creating subsidiaries, and how to design new products to minimize the risk of being sued for selling a defective product.
Step Three: Align the Strategy Pillar with the Law Pillar to create value. Many leaders think that there is an inherent tension between the Strategy Pillar, with its value creation orientation, and the Law Pillar, with its risk management orientation. This book explains how you can overcome this tension and align the two pillars by focusing on the interests of each of your stakeholders. For example, by focusing on customer interests, a process designed to prevent product liability can be transformed into a powerful product development tool.
Step Four: Develop an ethical organization. Understanding the Ethics Pillar of decision making enables you to play a leadership role in developing compliance and values standards for your organization. This role requires that you "walk the talk" by using a principled process for making ethical decisions. By combining the Ethics Pillar with the Law Pillar and the Strategy Pillar, you can become a responsible corporate citizen while at the same time creating value for your shareholders and other stakeholders.
Once you master the Three Pillar model for business decisions, you can easily apply the model to personal decisions and to leadership in any organization.
Автор: Prof. Dr. Oliver P. Heil; Vera Magin Название: Competition in Marketing ISBN: 3835004328 ISBN-13(EAN): 9783835004320 Издательство: Springer Рейтинг: Цена: 71730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.
Автор: Salz Lee B. Название: Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition ISBN: 1400222508 ISBN-13(EAN): 9781400222506 Издательство: McGraw-Hill Рейтинг: Цена: 20580.00 T Наличие на складе: Невозможна поставка. Описание: Outsmart, outmaneuver, and outsell your competition with revolutionary new strategies that differentiate how you sell. Sales professionals of all types, turn to this groundbreaking guide to win more deals at the prices you want.
Автор: Sorin Adam Matei; Brian C. Britt Название: Structural Differentiation in Social Media ISBN: 3319877917 ISBN-13(EAN): 9783319877914 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Поставка под заказ.
Автор: Nicholls, Daniel Название: Foreign Direct Investment ISBN: 1409423573 ISBN-13(EAN): 9781409423577 Издательство: Taylor&Francis Рейтинг: Цена: 66340.00 T Наличие на складе: Нет в наличии.
Автор: Aaker David A. Название: Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity ISBN: 1982146524 ISBN-13(EAN): 9781982146528 Издательство: Simon & Schuster Рейтинг: Цена: 27590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A Simon & Schuster book. Simon & Schuster has a great book for every reader.
Автор: Holt, Kevin Название: Differentiation Strategy ISBN: 1032222360 ISBN-13(EAN): 9781032222363 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
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