Автор: Arikan, Akin Название: Customer Experience Analytics ISBN: 1032370777 ISBN-13(EAN): 9781032370774 Издательство: Taylor&Francis Рейтинг: Цена: 132710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.
Автор: Wheeler Scot R Название: Architecting Experience: A Marketing Science And Digital Analytics Handbook ISBN: 981472565X ISBN-13(EAN): 9789814725651 Издательство: World Scientific Publishing Рейтинг: Цена: 29570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In A World With A Seemingly Infinite Amount Of Content And Scores Of Methods For Consuming That Content, Marketing Communication Today Is About Appealing To Individuals, Person By Person. Effectively Appealing To Customers Requires Delivery Of Brand Experiences Built On Relevance And Recognition Of Context. Just As In Any Conversation, Delivering Relevance In Context Requires Understanding The Person One Is Speaking With And Shared Environment.Wheeler Answers The Biggest Question Facing Digital Marketers Today: "With An Ever Expanding Array Of Digital Touch Points At One'S Disposal, How Does One Deliver Content And Experiences Around One'S Brand That Build Relationships And Drives Results?" The Quick Answer To This Is "Through The Application Of Data And Analytics To Drive Highly Relevant, Contextual Targeted Content And Adaptive Experience", But Since This Answer Is Not As Easy To Achieve As It Is To Say, Architecting Experience Has Been Designed To Help Readers Develop The Understanding Of Marketing Data, Technology And Analytics Required To Make This Happen.
Автор: Wheeler Scot R Название: Architecting Experience: A Marketing Science And Digital Analytics Handbook ISBN: 9814678414 ISBN-13(EAN): 9789814678414 Издательство: World Scientific Publishing Рейтинг: Цена: 68640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.
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Автор: Lafreniere, Daniel Название: Delivering fantastic customer experience ISBN: 0367346036 ISBN-13(EAN): 9780367346034 Издательство: Taylor&Francis Рейтинг: Цена: 22450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is for anyone who works serving customers in a B2C company or other businesses in a B2B environment. Everyone has an important role to play in creating a good customer experience, whether it be managers, associates, sales reps, marketing professionals, web strategists, accountants, customer service reps, delivery people or installers.
Автор: Batat, Wided Название: Experiential Marketing ISBN: 0367900912 ISBN-13(EAN): 9780367900915 Издательство: Taylor&Francis Рейтинг: Цена: 168430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.
Автор: Batat, Wided Название: Experiential Marketing ISBN: 0367900920 ISBN-13(EAN): 9780367900922 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.
Автор: Cleveland Brad Название: Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results ISBN: 1789666899 ISBN-13(EAN): 9781789666892 Издательство: Неизвестно Цена: 117250.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Lead your organization with a customer experience vision that captures the voice of the customer and empowers employees to improve how they develop, market and sell your products and services.
Название: Contemporary approaches studying customer experience in tourism research ISBN: 1801176337 ISBN-13(EAN): 9781801176330 Издательство: Emerald Рейтинг: Цена: 101640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after.
Автор: Daffy Chris Название: Creating Customer Loyalty: Using Customer Experience Management to Deliver Lasting Client Loyalty ISBN: 0749484306 ISBN-13(EAN): 9780749484309 Издательство: Неизвестно Рейтинг: Цена: 45590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Develop the skills to design and implement a sustainable customer loyalty improvement programme in your organization and be rewarded with increased market share, improved sales and enhanced profitability.
Автор: Brennan Bridget Название: Winning Her Business: How to Transform the Customer Experience for the World`s Most Powerful Consumers ISBN: 1400210003 ISBN-13(EAN): 9781400210008 Издательство: McGraw-Hill Рейтинг: Цена: 14860.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women.
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