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Brand flip, the, Neumeier, Marty


Варианты приобретения
Цена: 36770.00T
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 11 шт.  Склад Америка: 2 шт.  
При оформлении заказа до: 2025-07-23
Ориентировочная дата поставки: конец Сентября - начало Октября

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Автор: Neumeier, Marty
Название:  Brand flip, the
ISBN: 9780134172811
Издательство: Pearson Education
Издательство: Pearson education (us)
Классификация:
ISBN-10: 0134172817
Обложка/Формат: Paperback
Страницы: 160
Вес: 0.26 кг.
Дата издания: 20.08.2015
Серия: Voices that matter
Язык: English
Размер: 133 x 203 x 22
Читательская аудитория: Professional & vocational
Подзаголовок: Why customers now run companies and how to profit from it
Рейтинг:
Поставляется из: США

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

Автор: Allen Frederick
Название: Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
ISBN: 1504019857 ISBN-13(EAN): 9781504019859
Издательство: Неизвестно
Цена: 22980.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "The inside story of how Coca-Cola became the best-known brand in the world"--Cover.

Building Distinctive Brand Assets

Автор: Romaniuk Jenni
Название: Building Distinctive Brand Assets
ISBN: 0190311509 ISBN-13(EAN): 9780190311506
Издательство: Oxford Academ
Рейтинг:
Цена: 25330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.

Eating the big fish

Автор: Morgan, Adam
Название: Eating the big fish
ISBN: 0470238275 ISBN-13(EAN): 9780470238271
Издательство: Wiley
Рейтинг:
Цена: 29570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.

Sports Sponsorship and Brand Development

Автор: M. Beck-Burridge; J. Walton
Название: Sports Sponsorship and Brand Development
ISBN: 0333925408 ISBN-13(EAN): 9780333925409
Издательство: Springer
Рейтинг:
Цена: 60550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

Competition Is Irrelevant: The Essential Workbook for Creating a Stand-Out Brand

Автор: Marckworth Peg
Название: Competition Is Irrelevant: The Essential Workbook for Creating a Stand-Out Brand
ISBN: 0996155341 ISBN-13(EAN): 9780996155342
Издательство: Неизвестно
Рейтинг:
Цена: 32140.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

A well-crafted brand gives you the right kind of visibility and builds your reputation. However, most professionals and small business owners leave their brand to chance--or think their logo is their brand. Being great at what you do isn't enough, explains Peg Marckworth. Your clients need to recognize your unique capabilities and understand why you are the right choice for them. Competition is Irrelevant offers a step-by-step process to identify your unique offering, define your best clients, and determine effective communication strategies. Competition is Irrelevant is a definitive resource for maximizing potential and profits for your business or career.

Brand leadership

Автор: Aaker, David
Название: Brand leadership
ISBN: 1847398359 ISBN-13(EAN): 9781847398352
Издательство: Simon&Schuster UK
Рейтинг:
Цена: 12090.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands

Athletes Are Brands Too: How Brand Marketing Can Save Today`s Athlete

Автор: Darlow Jeremy
Название: Athletes Are Brands Too: How Brand Marketing Can Save Today`s Athlete
ISBN: 0999633201 ISBN-13(EAN): 9780999633205
Издательство: Неизвестно
Цена: 39240.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

The athlete's guide to building a personal brand and a future beyond sports.

Athletes Are Brands Too teaches athletes at every level how to build a brand that can lead to success in life, regardless of what happens in their athletic career. One part road map, one part call to arms, this guide gives athletes the tools to build their influence, beat the odds, and leverage their athletic accomplishments well beyond sports.


#Breakthrough: Unleash Your Remarkable Brand Value, Influence and Authority

Автор: Buehler Doyle R.
Название: #Breakthrough: Unleash Your Remarkable Brand Value, Influence and Authority
ISBN: 0999647903 ISBN-13(EAN): 9780999647905
Издательство: Неизвестно
Цена: 15630.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

What's your digital business advantage? Do you even have one? Have you been trying to make sense of all things digital and how they fit together properly to transform and grow your business?

Whether you are an entrepreneur, a corporate marketing leader, or a CMO or CDO looking for a better way to create transformation across your digital ecosystem, #Breakthrough will provide you the clear guidance for creating your digital business advantage with usable and practical insights on strategic digital marketing, digital workflows and the disciplines of digital leadership.

Many businesses and entrepreneurs have lost the real focus on what is really important about their business online. They're uncertain about how to create influence and how to deliver their unique brand value.

Do you know what to do "next," online, to propel your business forward, or are you flying by the seat of your pants?

#Breakthrough is for business innovators that want to transform and organize their business. It positions these digital leaders to think in a clearer, logical, more strategic manner for moving their business forward.

How do you create influence online? How can you get a thriving audience base and more leads and sales from your online efforts? It's not just about your website, traffic, or your followers. And no, it's not just about being on Facebook and running some ads, either, nor "engaging" social selling.

Businesses that don't transform how they operate in the online world will suffer and fail by not knowing how to create influence nor how to deliver their unique brand value to their audience. And, they will suffer because they don't know specifically how to generate sales, leads, or ROI. Digital is often thought of as a random afterthought to a business, yet it is the core principles of how business actually gets done today; few are thinking forward with a clear strategy and method of implementation.

#Breakthrough is about understanding the principles of digital leadership, creating your ideal digital strategy, and developing a digital workflow for the next step in a digital transformation of your business, to deliver your remarkable brand value to your audience.

Ready to build your #Breakthrough? Discover your core elements needed towards creating transformation by:

  • Creating a compelling digital strategy that will answer the fundamental question of 'why', and how you will actually deliver your remarkable value online.
  • Getting clarity on where you stand right now within the complex digital environment, and what you need to do to transform and improve.
  • Defining what is really important about online strategic marketing specifically for your business, and how to properly leverage it for your unique audience.
  • Building a reliable, strong, stable and superior platform and workflow for your own digital ecosystem, by utilizing a simple process and methodology.
  • Moving your business from a simple transactional foundation to a transformational value offering that builds your digital authority.

This is where your digital business advantage starts, to create your transformation.


Delivering Wow: How Dentists Can Build a Fascinating Brand and Achieve More While Working Less

Автор: Holmes Anissa
Название: Delivering Wow: How Dentists Can Build a Fascinating Brand and Achieve More While Working Less
ISBN: 1683509773 ISBN-13(EAN): 9781683509776
Издательство: Неизвестно
Цена: 16510.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Delivering WOW is a step-by-step blueprint for running and growing a dental practice.

B2B Brand Management

Автор: Kotler
Название: B2B Brand Management
ISBN: 3540253602 ISBN-13(EAN): 9783540253600
Издательство: Springer
Рейтинг:
Цена: 37220.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization

Автор: Adam Morgan
Название: The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
ISBN: 0470860820 ISBN-13(EAN): 9780470860823
Издательство: Wiley
Рейтинг:
Цена: 27450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Adam Morgan follows bestseller `Eating the Big Fish` with a close up of the kind of person it takes to challenge established brands.

Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout

Автор: David Taylor
Название: Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout
ISBN: 0470862114 ISBN-13(EAN): 9780470862117
Издательство: Wiley
Рейтинг:
Цена: 33780.00 T
Наличие на складе: Поставка под заказ.
Описание: Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets.


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