The Influence of National Culture on Customers` Cross-Buying Intentions in Asian Banking Services, Hong, Jung Kee
Автор: Cundari Aldo Название: Customer-Centric Marketing: Building Relationships and Creating Advocates in the Age of the Consumer ISBN: 1119092892 ISBN-13(EAN): 9781119092896 Издательство: Wiley Рейтинг: Цена: 20050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer.
Автор: Thomas Miss Chloe Название: Customer Persuasion: How to Influence Your Customers to Buy More and Why an Ethical Approach Will Always Win ISBN: 0992661277 ISBN-13(EAN): 9780992661274 Издательство: Неизвестно Цена: 22980.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From generating traffic to getting the customers' first purchase and then turning them into advocates, Customer Persuasion is the bible for putting the customer at the heart of your business. In Customer Persuasion, Chlo Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales. What you'll learn in Customer Persuasion:
Why it's essential to embrace persuasion in marketing
Why unethical persuasion will kill your business
How to work out which part of the business needs your attention
What website, marketing, customer service or product optimisation you need to do next
Lots of simple ways to increase your conversation rate
And 100s of ways to get more people to buy Who this book is for:
Business owners and managers
Marketers
Entrepreneurs
Startups
Anyone who wants more customers
Additional resources included in Customer Persuasion to help you get more customers:
Business performance evaluation spreadsheet
Extended profiles of key case study businesses
Lists of successful companies whose approach you can model
Accompanying Customer Persuasion workbook
A checklist for each Stage of the model
Originally published as "Customer Manipulation"
Автор: Jabeen Samrena, Hamid Abu Bakar Abdul Название: Customers Switching Intentions Behavior in Retail Hypermarket Kingdom of Saudi Arabia: Customers Switching Intentions Behavior in Retail Hypermarket ISBN: 1543752020 ISBN-13(EAN): 9781543752021 Издательство: Неизвестно Рейтинг: Цена: 30540.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Retail Service Quality is a vital driver in determining customer satisfaction, which in turn promotes customer loyalty and reduces switching intentions. Service quality is a solution to build customer satisfaction which could lead to customer loyalty hence reducing switching intentions. The current study has investigated the interrelationship between service quality, customer satisfaction, customer loyalty with switching intentions of customers, and the moderating role of price discounts and store ethnicity, in a single framework. Random sampling was used by administering standardized questionnaires personally to 450 hypermarket customers located in the Eastern Province of Saudi Arabia. The results confirmed that retail service quality has significant positive influence on customer satisfaction, and the positive effect of customer satisfaction on customer loyalty. Besides, the study verified store ethnicity and price discounts acted as moderating mechanism for explaining the switching intentions of satisfied and loyal customers. The results serve as a guideline for top managers of the hypermarkets to design appropriate policies and strategies in terms of retail service quality, price discounts and identifying the needs of ethnic groups in a particular region. This will help to enhance customer satisfaction and customer loyalty hence reducing switching intentions of customers.
Автор: Miles Jason Название: Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence ISBN: 1260453308 ISBN-13(EAN): 9781260453300 Издательство: McGraw-Hill Рейтинг: Цена: 20580.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The essential guide to marketing and building your business on Instagram - today's hottest social media platform
While other social sites are declining in popularity, Instagram is hotter than ever--and shows no signs of cooling off any time soon. But it's not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can't afford to avoid. Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads. You'll discover how to:
Leverage Instagram to build and strengthen your business or personal brand
Design an effective marketing plan for the platform
Sell directly on Instagram with Shop-able posts
Avoid common pitfalls, and much more
If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform.This guide offers a road map to achieving Instagram marketing success.
Автор: Gunnar Wiedenfels Название: Trust of Potential Buyers in New Entrepreneurial Ventures ISBN: 3834916730 ISBN-13(EAN): 9783834916730 Издательство: Springer Рейтинг: Цена: 79190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The concept of customer loyalty has come to play an important role in established businesses. It is a well-known fact that a higher level of customer loyalty leads to greater company success. As a result, instruments of Relationship Marketing and the role played by trust and the creation of trust are becoming increasingly important. This is also the case with young enterprises: Brinkmann, for example, has ascertained that customer loyalty can contribute to success even in the early stages of company development. However, the role played by trust in this process until now appears to have been insufficiently researched. There is agreement on principle that trust is also important for New Entrepreneurial Ventures. There is, however, a lack of clarity with regard to a suitable concept of trust so that Welter und Smallbone (2006) declare a need for greater conceptual clarity with respect to the various forms of trust and the interrelationships between them . A series of studies is in fact already available in which theoretical models of trust are discussed; however, the scientific discussion has hitherto particularly lacked a broad empirical validation of the models considered. It would therefore be interesting to recognise which individual factors empirically influence a trust or trust development model in order to derive specific information for the companies involved in different industries or business phases. This is exactly where this dissertation by Gunnar Wiedenfels starts off."
