Marketing and Marketing Assessment (Rle Marketing), Sewell J. L.
Автор: Pierre-Yves Donze Название: Selling Europe to the World: The Rise of the Luxury Fashion Industry, 1980-2020 ISBN: 1350335789 ISBN-13(EAN): 9781350335783 Издательство: Bloomsbury Academic Рейтинг: Цена: 23220.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille.
How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Chernev Alexander Название: Strategic Marketing Management - Theory and Practice ISBN: 1936572583 ISBN-13(EAN): 9781936572588 Издательство: Неизвестно Рейтинг: Цена: 110350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
Автор: Oswald, Laura R. (president, President, Marketing Название: Doing semiotics ISBN: 0198862113 ISBN-13(EAN): 9780198862116 Издательство: Oxford Academ Рейтинг: Цена: 36950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.
Автор: Julie Bromley, Terri Ann Leidich Название: Book Marketing for Authors: Get ready, Get set, Succeed! ISBN: 1608082458 ISBN-13(EAN): 9781608082452 Издательство: Неизвестно Рейтинг: Цена: 11910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The biggest challenge for authors is transitioning from being a writer to being an author, which are two totally different occupations. Many authors have the mindset that once they are published, their publisher handles all marketing and the sales come in like magic. In todays world, that is not reality, no matter how you are published. Written by publisher and author Terri Ann Leidich and author marketing coach and support Julie Bromley, this book simplifies marketing by taking the approach of Get Ready, Get Set, Succeed.
Автор: Pullen Hilary Название: Online Marketing for Your Craft Business: How to Get Your Handmade Products Delivered, Shared and Sold on the Internet ISBN: 1446304892 ISBN-13(EAN): 9781446304891 Издательство: David & Charles Рейтинг: Цена: 15830.00 T Наличие на складе: Есть Описание: Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.
Автор: Kotler Philip Название: Marketing 4.0: From Products to Customers to the Human Spirit ISBN: 1119341205 ISBN-13(EAN): 9781119341208 Издательство: Wiley Рейтинг: Цена: 22170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
Автор: Alastair Morrison, Ulrike Gretzel Название: Tourism Marketing: In the Age of the Consumer ISBN: 0415726360 ISBN-13(EAN): 9780415726368 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together.
In this book, Vieira and Almeida have leveraged their extensive knowledge bases and their experiences to comprehensively address the challenges faced by entrepreneurs and executives when they introduce an idea to market in today's digital world. While focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly changing world of marketing and business in which we live. Vieira and Almeida bring all this to life in a compelling manner by using real-world examples to illustrate the issues and to highlight the solutions.
Prof Das Narayandas,
Edsel Bryant Ford Professor of Business Administration
Senior Associate Dean, External Relations
Senior Associate Dean, Harvard Business Publishing
HARVARD - BUSINESS - SCHOOL
This book is for anyone who wants to understand the increased complexities of marketing. It is specifically useful for the start-up entrepreneur and for millennials who would like their ideas to translate into successful organisations. The book creates awareness of the issues involved in the domain of marketing in our times. It tries to enable its readers to address these aspects as they develop their own solutions. Readers should be able to apply the ideas introduced in this book to their specific situations and to navigate their own roads to success with the help of this book.
Автор: Park Thaichon, Sara Quach Название: Artificial Intelligence for Marketing Management ISBN: 1032248483 ISBN-13(EAN): 9781032248486 Издательство: Taylor&Francis Рейтинг: Цена: 132710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
Автор: A. Mansurali, P. Mary Jeyanthi Название: Marketing analytics : ISBN: 1774910888 ISBN-13(EAN): 9781774910887 Издательство: Taylor&Francis Рейтинг: Цена: 126580.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.
Название: Cross-Cultural Challenges in International Management ISBN: 0367457903 ISBN-13(EAN): 9780367457907 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Cross-cultural Challenges in International Management addresses the various difficulties that may impede smooth communication and cooperation of those involved in international business interactions. It examines what types of resources are mobilized to overcome such difficulties.
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