Doing semiotics, Oswald, Laura R. (president, President, Marketing
Автор: Per Durst-Andersen Название: Linguistic Supertypes: A Cognitive-Semiotic Theory of Human Communication ISBN: 3110253143 ISBN-13(EAN): 9783110253146 Издательство: Walter de Gruyter Рейтинг: Цена: 45970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: By integrating ideas of Peirce, Buhler, Bakhtin, Piaget and Jakobson, in this book the author defines three linguistic supertypes each operating with either the situation in reality, the speaker`s experience of it or his condensed information to the hearer.
Автор: Danielle Londei, Laura Santone Название: Entre linguistique et anthropologie: Observations de terrain, modeles d`analyse et experiences d`ecriture ISBN: 3034314701 ISBN-13(EAN): 9783034314701 Издательство: Peter Lang Рейтинг: Цена: 92790.00 T Наличие на складе: Невозможна поставка. Описание: A distance de plus d’un demi-siecle de la celebre Conference des Linguistes et des Anthropologues (1952), qui souda officiellement les liens entre Jakobson et Levi-Strauss en inaugurant un nouveau tournant epistemologique, cet ouvrage se propose de verifier, d’une part, si le debat entre linguistes, anthropologues, mais aussi specialistes de la communication, se poursuit, et, d’autre part, d’identifier les differentes modalites selon lesquelles la dimension linguistique et la dimension culturelle se rejoignent, s’opposent ou se croisent encore aujourd’hui. Dans le paysage « globalise » de notre temps, quels nouveaux eclairages peuvent nous offrir ces deux champs? Les contributions a ce collectif configurent une perspective reflexive qui met au jour la pluralite des points de vue et des postures d’observation, des modeles d’analyse et des experiences d’ecriture engendrant des pratiques tout aussi diversifiees d’interpretation, de traduction et de negociation du sens entre des mediateurs de langage. Ces « lectures du monde » nous engagent a maintenir le dialogue entre linguistes et anthropologues en termes de necessite interdisciplinaire et a le concevoir comme un instrumentheuristique de recherche indispensable a l’apprehension de processus sociaux, langagiers et culturels complexes que les chercheurs se donnent pour tache commune de comprendre et de faire comprendre.
Автор: David Crowther Название: A Social Critique of Corporate Reporting: Semiotics and Web-based Integrated Reporting ISBN: 1409441881 ISBN-13(EAN): 9781409441885 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Невозможна поставка. Описание: Suitable for researchers, higher level students and those with an interest in or responsibility for corporate reporting, accounting research, or semiotics, this title makes use of both statistics and semiotics and in so doing develops a semiology of corporate reporting that offers an alternative to other research that is based on econometrics.
Автор: Abdelhadi Bellachhab Название: Representation semantico-conceptuelle et realisation linguistique: L` "excuse " en classe de FLE au Maroc ISBN: 9052017816 ISBN-13(EAN): 9789052017815 Издательство: Peter Lang Рейтинг: Цена: 49500.00 T Наличие на складе: Невозможна поставка. Описание: La notion de sens appelle de nombreuses interrogations. Quelle est sa vraie nature ? Est-il un produit prestructure, prealable a l’experience humaine, qui existe independamment des volontes et des intentions humaines, voire separement des rapports interactionnels sociaux ? Ou bien n’est-ce que le simple resultat des etats mentaux relatifs a notre systeme conceptuel qui s’activent lors de son interaction permanente avec notre entourage socioculturel ? Si ce n’est qu’une affaire de traitement computationnel de l’information, comment est-il alors genere et coconstruit lorsqu’il s’agit de communication ? Ce sont la des questions qui animent la reflexion proposee dans ce livre qui cherche a retracer les structures representationnelles semantico-conceptuelles susceptibles de mobiliser les formes linguistiques realisees lors de l’interaction verbale. L’analyse menee dans cet ouvrage porte sur la construction et la realisation de l’acte s’excuser en francais langue etrangere, tout en s’appuyant sur deux modeles theoriques, a savoir la grammaire cognitive et la semantique des possibles argumentatifs.
Despite the growing interest in various translation activities, there is still a potentially vast area of research. The statement may be true for opera surtitling, which was introduced in the nineteen eighties and has been used in opera companies worldwide ever since. This book aims to offer a theoretical framework for opera surtitling, based on several factors, including the semiotics of opera, relevance theory, or fundamental rules of audiovisual translation. The author provides a more illuminating insight by means of practical research into surtitling in Poland, which proves that surtitling is not as simple a task as it may seem, demanding a multimodal and multifaceted analysis of an audiovisual complex and requiring a constant struggle to guarantee optimal relevance of the surtitled performance.
Lighting and shadows are used within a range of art forms to create aesthetic effects. Piotr Sadowski's study of light and shadow in Weimar cinema and contemporaneous visual arts is underpinned by the evolutionary semiotic theories of indexicality and iconicity. These theories explain the unique communicative and emotive power of light and shadow when used in contemporary indexical media including the shadow theatre, silhouette portraits, camera obscura, photography and film.
In particular, Sadowski highlights the aesthetic and emotional significance of shadows. The 'cast shadow', as an indexical sign, maintains a physical connection with its near-present referent, such as a hidden person, stimulating a viewer's imagination and provoking responses including anxiety or curiosity. The 'cinematic shadow' plays a stylistic role, by enhancing image texture, depth of field, and tonal contrast of cinematic moments. Such enhancements are especially important in monochromatic films, and Sadowski interweaves the book with accounts of seminal Weimar cinema moments. Sadowski's book is distinctive for combining historical materials and theoretical approaches to develop a deeper understanding of Weimar cinema and other contemporary art forms. The Semiotics of Light and Shadows is an ideal resource for both scholars and students working in linguistics, semiotics, film, media, and visual arts.
Автор: Brummett, Barry S. Название: Techniques of close reading ISBN: 1544305257 ISBN-13(EAN): 9781544305257 Издательство: Sage Publications Рейтинг: Цена: 120390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Techniques of Close Reading, Second Edition helps you gain a deeper understanding of what texts may be saying, whether they are written, oral, visual, or mediated. Renowned scholar and professor Barry Brummett explains and explores the various ways to "read" messages (such as speeches, cartoons, or magazine ads), teaching you how to see deeper levels of meaning and to share those insights with others. You will learn techniques for discovering form, rhetorical tropes, argument, and ideologies within texts.
New to the Second Edition:
A new Chapter 6 includes a selection of techniques from each chapter to show you how different techniques may be used together when reading text.
A close reading of a group of ads from the insurance company, Liberty Mutual, offers you an opportunity to apply the techniques to recent texts.
Название: Ideological conceptualizations of language ISBN: 3631614594 ISBN-13(EAN): 9783631614594 Издательство: Peter Lang Рейтинг: Цена: 78150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume presents research into the complex interrelationships between linguistic diversity and ideology. It provides insight into how institutions and individual stakeholders carry ideologies forward into the discursive space through policies, propaganda or individual perceptions and reflections.
Автор: Domenico Pietropaolo Название: Semiotics and Pragmatics of Stage Improvisation ISBN: 1474225802 ISBN-13(EAN): 9781474225809 Издательство: Bloomsbury Academic Рейтинг: Цена: 147840.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Analysis of improvisation as a compositional practice in the Commedia dell'Arte and related traditions from the Renaissance to the 21st century. Domenic Pietropaolo takes textual material from the stage traditions of Italy, France, Germany and England, and covers comedic drama, dance, pantomime and dramatic theory, and more. He shines a light onto 'the signs of improvised communication'. The book is comprehensive in its analysis of improvised dramatic art across theatrical genres, and is multimodal in looking at the spoken word, gestural and non-verbal signs. The book focusses on dramatic text as well as: - The semiotics of stage discourse, including semantic, syntactic and pragmatic aspects of sign production - The physical and material conditions of sign-production including biomechanical limitations of masks and costumes. Semiotics and Pragmatics of Stage Improvisation is the product of an entire career spent researching the semiotics of the stage and it is essential reading for semioticians and students of performance arts.
Автор: Domenico Pietropaolo Название: Semiotics and Pragmatics of Stage Improvisation ISBN: 1474225799 ISBN-13(EAN): 9781474225793 Издательство: Bloomsbury Academic Рейтинг: Цена: 36950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Analysis of improvisation as a compositional practice in the Commedia dell'Arte and related traditions from the Renaissance to the 21st century. Domenic Pietropaolo takes textual material from the stage traditions of Italy, France, Germany and England, and covers comedic drama, dance, pantomime and dramatic theory, and more. He shines a light onto 'the signs of improvised communication'. The book is comprehensive in its analysis of improvised dramatic art across theatrical genres, and is multimodal in looking at the spoken word, gestural and non-verbal signs. The book focusses on dramatic text as well as: - The semiotics of stage discourse, including semantic, syntactic and pragmatic aspects of sign production - The physical and material conditions of sign-production including biomechanical limitations of masks and costumes. Semiotics and Pragmatics of Stage Improvisation is the product of an entire career spent researching the semiotics of the stage and it is essential reading for semioticians and students of performance arts.
Автор: Floch Название: Semiotics, Marketing and Communication ISBN: 033376014X ISBN-13(EAN): 9780333760147 Издательство: Springer Рейтинг: Цена: 125770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications.
Автор: Tarasti Eero Название: Sein Und Schein ISBN: 1614517517 ISBN-13(EAN): 9781614517511 Издательство: Walter de Gruyter Цена: 123910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Existential semiotics is a new paradigm in the studies of signs, signification and communication. This book develops its theory further starting from the continental philosophy (Kant, Hegel, Jaspers, Heidegger, Arendt, Sartre) on one hand, yet remaining also faithful to the tradition of the European semiotics, particularly the Paris school.From the notions of being, doing and appearing the study applies them to crucial social problems of the contemporary world, and moreover to various so-called 'lesser arts' like performance andgastronomy. It also introduces some precursors of the approach.The book represents what can be called neosemiotics, the search for new theories and fields of the discipline.
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