Marketing 4.0: From Products to Customers to the Human Spirit, Kotler Philip

Автор: Kotler Philip
Название: Marketing 3.0: From Products to Customers to the Human Spirit
ISBN: 0470598824 ISBN-13(EAN): 9780470598825
Издательство: Wiley
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Цена: 22170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

Автор: Arthur Lisa, O`Neill Paige
Название: Big Data Marketing: Engage Your Customers More Effectively and Drive Value
ISBN: 1118733894 ISBN-13(EAN): 9781118733899
Издательство: Wiley
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Цена: 24280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Leverage big data insights to improve customer experiences and insure business success Many of today`s businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches.

Автор: Gamble Stephen
Название: Visual Content Marketing: Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers
ISBN: 1119157439 ISBN-13(EAN): 9781119157434
Издательство: Wiley
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Цена: 24280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals.

Автор: Jan Hofmeyr
Название: Commitment-Led Marketing: The Key to Brand Profits is in the Customer`s Mind
ISBN: 0471495743 ISBN-13(EAN): 9780471495741
Издательство: Wiley
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Цена: 45400.00 T
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Описание: If marketers knew why customers behave the way they do, they would increase their power in gaining the best share of the marketplace. Jan Hofmeyr and John Rice have developed the conversion model, which is a technique that analyzes the degree of a persona s psychological commitment to anything and everything.

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing
ISBN: 1118488768 ISBN-13(EAN): 9781118488768
Издательство: Wiley
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Цена: 17940.00 T
Наличие на складе: Поставка под заказ.
Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Автор: Didner Pam
Название: Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works
ISBN: 0071840974 ISBN-13(EAN): 9780071840972
Издательство: McGraw-Hill
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Цена: 29730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. This book helps learn how to: create content that engages people - regardless of their country and culture; and identify key actions and strategies to apply to your projects.