Marketing analytics :, A. Mansurali, P. Mary Jeyanthi
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 67730.00 T Наличие на складе: Нет в наличии. Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Patricia Rossi Название: Marketing at the Confluence between Entertainment and Analytics ISBN: 3319837133 ISBN-13(EAN): 9783319837130 Издательство: Springer Рейтинг: Цена: 279500.00 T Наличие на складе: Нет в наличии. Описание: This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France.
Автор: Bodea Название: Segmentation, Revenue Management and Pricing Analytics ISBN: 0415898331 ISBN-13(EAN): 9780415898331 Издательство: Taylor&Francis Рейтинг: Цена: 69410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.
Автор: Artun Omer, Levin Dominique Название: Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data ISBN: 1119037360 ISBN-13(EAN): 9781119037361 Издательство: Wiley Рейтинг: Цена: 23220.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately.
Автор: Chapman Chris, Feit Elea McDonnell Название: R for Marketing Research and Analytics ISBN: 3030143155 ISBN-13(EAN): 9783030143152 Издательство: Springer Рейтинг: Цена: 69870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.The 2nd edition increases the book’s utility for students and instructors with the inclusion of exercises and classroom slides. At the same time, it retains all of the features that make it a vital resource for practitioners: non-mathematical exposition, examples modeled on real world marketing problems, intuitive guidance on research methods, and immediately applicable code.
Автор: Chapman, Christopher N. Feit, Elea Mcdonnell Название: R for marketing research and analytics ISBN: 3319144359 ISBN-13(EAN): 9783319144351 Издательство: Springer Рейтинг: Цена: 51230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Water fascinating in all its phases, forms and states of aggregation. Without it, life as we know it would not exist on Earth, for as Paracelsus stated in the 16th century water is the matrix of the world and of all its creatures. While it may appear to be a simple molecule, there is still much about it which is not fully understood. What is notably lacking is a microscopically-based understanding of the reasons for the many anomalous properties of water.This book presents lectures from the Enrico Fermi summer school Water fundamentals as the basis for understanding the environment and promoting technology held in Varenna,
Автор: Joana Coutinho de Sousa Название: Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities ISBN: 1522548343 ISBN-13(EAN): 9781522548348 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 160770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.
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Автор: Wheeler, Scot R (medill-northwestern Univ, Usa) Название: Architecting experience: a conversion science handbook ISBN: 9811220107 ISBN-13(EAN): 9789811220104 Издательство: World Scientific Publishing Рейтинг: Цена: 36960.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.
Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.
This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.
Автор: Anil Kumar, Manoj Kumar Dash, Shrawan Kumar Trivedi, Tapan Kumar Panda Название: Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics ISBN: 1522509976 ISBN-13(EAN): 9781522509974 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 267030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 33390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: de Mesquita Josй Marcos Carvalho, Kostelijk Erik Название: Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS ISBN: 103205218X ISBN-13(EAN): 9781032052182 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.
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