Book Marketing for Authors: Get ready, Get set, Succeed!, Julie Bromley, Terri Ann Leidich
Автор: Pullen Hilary Название: Online Marketing for Your Craft Business: How to Get Your Handmade Products Delivered, Shared and Sold on the Internet ISBN: 1446304892 ISBN-13(EAN): 9781446304891 Издательство: David & Charles Рейтинг: Цена: 15830.00 T Наличие на складе: Есть Описание: Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.
Автор: Pheiff Connie Название: Marketing Masters: Ready, Set, Grow Your Market ISBN: 1630473979 ISBN-13(EAN): 9781630473976 Издательство: Неизвестно Рейтинг: Цена: 15590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The tools found in "Marketing Masters" can be successfully implemented by entrepreneurs, Fortune 500 CEO's, sales teams, and nonprofit executives. The business environment is constantly ravaged with changes---"Marketing Masters" provides creative strategies colliding the old school of marketing with today's digital strategies connecting with the NOW generation. You will immediately convert consumers to customers, relationships into partnerships, and ideas into realities.
Название: Canonical Authors in Consumption Theory ISBN: 1138648965 ISBN-13(EAN): 9781138648968 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Canonical Authors in Consumption Theory is the first work to compile the contributions of the greatest social thinkers in the global conversation about consumption and consumer culture. A prestigious reference work, it offers original chapters by the world's most prominent thought leaders and surveys how the work of historical theorists has influenced and shaped consumption theory, both through history and at the cutting edge of research.
Consumption is at the core of contemporary lifestyles, of political successes and failures and of discussions around sustainability and environmental change. Contemporary consumer culture shapes modern identities, and is the engine of the globalizing capitalist economy. Still, most social theorizations over the last century and a half have addressed production processes rather than consumption processes. This is about to change. Studies of consumption play an increasing role as a topic and a domain of study in marketing, anthropology, sociology and cultural studies.
Currently, there is no single compilation that systematically links scholarly work published by the greatest social thinkers of the last 150 years to the understanding of contemporary consumer society. This book provides a solid framework for understanding the relevance of these canonical authors in social theory to facilitate analysis of consumer culture, and to act as a comprehensive reference point for consumer researchers, doctoral students and practitioners.
You've probably heard the success stories: au-thor self-publishes book and now they've quit their job and are living off the income. What author wouldn't want to be that person?
The fact is most authors are not. In fact, most self-published authors are probably earning less than $50 a year from their book. $50 a year That's depressing People spend months--years even--writing their book. And all they have to show for it is $50? You probably didn't write the book for money. Money would be nice, but what you really want is readers. You want to know someone out there is reading your book.
Self-publishing used to be the future. People were saying it was the death of traditional publish-ing. What happened? Why is it so hard to get noticed?
There are a lot of things that contribute, but it's fair to say oversaturation is one of them. When peo-ple bragged about how much they were making off self-publishing it was years ago. Yes, there are ex-ceptions. There always will be. But when Kindle was first introduced there simply weren't as many writers publishing. Even books in niche markets are com-peting with dozens of other authors.
So, what do you do? In a word: advertise.
Amazon Marketing Service (AMS) is a way to market your book to the right readers cheaply and effectively. Think of it like Google AdWords for books. Imagine, you think your book is perfect for someone who likes Harry Potter. With AMS, you can deliver an add to the people who are searching for a book like that.
This book will walk you through what it is, how it works, and if it's right for you.
Автор: Weber, Steve (all At The University Of California, Berkeley) Название: Plug your book! online book marketing for authors ISBN: 1936560151 ISBN-13(EAN): 9781936560158 Издательство: Неизвестно Рейтинг: Цена: 8310.00 T Наличие на складе: Поставка под заказ. Описание: The latter part of the 3rd millennium BC witnessed severe dislocations in the social, economic and political structures of the lands at the eastern end of the Mediterranean Sea - the Levant. This volume contains the papers given at a conference held in 2004 at the British Museum, presenting both new evidence and new theories bearing on this transitional period.
Автор: Brennan Jill Название: Get Smarter Marketing: The Small Business Owner`s Guide to Building a Savvy Business ISBN: 1683503929 ISBN-13(EAN): 9781683503927 Издательство: Неизвестно Рейтинг: Цена: 16510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Taking the confusion out of marketing for small business owners
Автор: Repchuk Tracy Название: 31 Days to Millionaire Marketing Miracles: Attract More Leads, Get More Clients, and Make More Sales ISBN: 1118684419 ISBN-13(EAN): 9781118684412 Издательство: Wiley Рейтинг: Цена: 20050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: 31 Days to Millionaire Marketing Miracles is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more sales.
Автор: Kennedy Dan S. Название: The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! ISBN: 1440511845 ISBN-13(EAN): 9781440511844 Издательство: David & Charles Рейтинг: Цена: 14840.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. This title explains how to integrate social media, contacts and membership, and other tools into a complete plan that strengthens your customer base without breaking your budget.
Автор: Schmitt, Bernd H Название: Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, R ISBN: 1451636369 ISBN-13(EAN): 9781451636369 Издательство: Simon & Schuster Рейтинг: Цена: 19910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides: SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent; FEEL cases on Hallmark, Campbell's Soup, and Haagen Dazs Cafes in Asia, Europe, and the United States; THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens; ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living; RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra. Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations. This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.
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