Artificial Intelligence for Marketing Management, Park Thaichon, Sara Quach
Автор: Peter Norvig Название: Paradigms of Artificial Intelligence Programming, ISBN: 1558601910 ISBN-13(EAN): 9781558601918 Издательство: Elsevier Science Рейтинг: Цена: 63990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Paradigms of AI Programming teaches advanced Common Lisp techniques in the context of building major AI systems.
Автор: Maosong Sun, Xiaojie Wang, Baobao Chang Название: Chinese Computational Linguistics and Natural Language Processing Based on Naturally Annotated Big Data ISBN: 3319690043 ISBN-13(EAN): 9783319690049 Издательство: Springer Рейтинг: Цена: 35330.00 T Наличие на складе: Есть Описание: This book constitutes the proceedings of the 16th China National Conference on Computational Linguistics, CCL 2017, and the 5th International Symposium on Natural Language Processing Based on Naturally Annotated Big Data, NLP-NABD 2017, held in Nanjing, China, in October 2017. Minority language information processing.
Автор: David D. Luxton Название: Artificial Intelligence in Behavioral and Mental Health Care ISBN: 0124202489 ISBN-13(EAN): 9780124202481 Издательство: Elsevier Science Рейтинг: Цена: 61750.00 T Наличие на складе: Поставка под заказ. Описание:
Artificial Intelligence in Behavioral and Mental Health Care summarizes recent advances in artificial intelligence as it applies to mental health clinical practice. Each chapter provides a technical description of the advance, review of application in clinical practice, and empirical data on clinical efficacy.
In addition, each chapter includes a discussion of practical issues in clinical settings, ethical considerations, and limitations of use. The book encompasses AI based advances in decision-making, in assessment and treatment, in providing education to clients, robot assisted task completion, and the use of AI for research and data gathering.
This book will be of use to mental health practitioners interested in learning about, or incorporating AI advances into their practice and for researchers interested in a comprehensive review of these advances in one source.
Автор: Patel Lomit Название: Lean AI: How Innovative Startups Use Artificial Intelligence to Grow ISBN: 1492059315 ISBN-13(EAN): 9781492059318 Издательство: Wiley Рейтинг: Цена: 42230.00 T Наличие на складе: Поставка под заказ. Описание: With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company.
Автор: Bohr, Adam Название: Artificial Intelligence In Healthcare ISBN: 0128184388 ISBN-13(EAN): 9780128184387 Издательство: Elsevier Science Рейтинг: Цена: 110030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Artificial Intelligence in Healthcare Data is more than a comprehensive introduction to artificial intelligence and machine learning. The book is split into two sections with an introduction to current healthcare data challenges that is followed by specific applications and case studies. The editors explore how AI is used as a tool in the analysis of healthcare data, specifically focusing on machine learning, deep learning, natural language processing. data privacy, cybersecurity and the ethics. Other sections explore how AI tools can help to interrogate data across a range of healthcare applications, including AI driven wearables and sensors and AI assisted surgery.
This book will be useful for researchers, graduate students and practitioners in computer science, data science, bioinformatics, health informatics, biomedical engineering and clinical engineering.
Автор: Katsov, Ilya Название: Introduction to algorithmic marketing ISBN: 0692989048 ISBN-13(EAN): 9780692989043 Издательство: Неизвестно Рейтинг: Цена: 61310.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.
"A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing."
―Ali Bouhouch, CTO, Sephora Americas
"It is a must-read for both data scientists and marketing officers―even better if they read it together."
―Andrey Sebrant, Director of Strategic Marketing, Yandex
"The book gives the executives, middle managers, and data scientists in your organization a set of concrete, actionable, and incremental recommendations on how to build better insights and decisions, starting today, one step at a time."
―Victoria Livschitz, founder and CTO, Grid Dynamics
Table of Contents
Chapter 1 - Introduction
The Subject of Algorithmic Marketing
The Definition of Algorithmic Marketing
Historical Backgrounds and Context
Programmatic Services
Who Should Read This Book?
Summary
Chapter 2 - Review of Predictive Modeling
Descriptive, Predictive, and Prescriptive Analytics
Автор: Sun Zhaohao, Wu Zhiyou Название: Handbook of Research on Foundations and Applications of Intelligent Business Analytics ISBN: 1799890163 ISBN-13(EAN): 9781799890164 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 338190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Highlights not only big data, but also big information, big knowledge, and big wisdom for intelligent business and decision making. The book also dives into intelligent business analytics to understand consumers in the digital age, and business analytics as an emerging paradigm under the increasing complexity of businesses and business processes.
Автор: Christiansen, Bryan Skrinjaric, Tihana Название: Handbook of research on applied ai for international business and marketing applications ISBN: 1799850773 ISBN-13(EAN): 9781799850779 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 264270.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academics, practitioners, researchers, and students.
Автор: King Katie Название: Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge ISBN: 0749497971 ISBN-13(EAN): 9780749497972 Издательство: Неизвестно Рейтинг: Цена: 147210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice.
Автор: Niladri Syam, Rajeeve Kaul Название: Machine Learning and Artificial Intelligence in Marketing and Sales: Essential Reference for Practitioners and Data Scientists ISBN: 1800438818 ISBN-13(EAN): 9781800438811 Издательство: Emerald Рейтинг: Цена: 107050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.
Автор: Millington Название: Artificial Intelligence for Games,Third Edition ISBN: 1138483974 ISBN-13(EAN): 9781138483972 Издательство: Taylor&Francis Рейтинг: Цена: 117390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Artificial Intelligence is an integral part of every video game. This book helps propfessionals keep up with the constantly evolving technological advances in the fast growing game industry and equips students with up-to-date infortmation they need to jumpstart their careers.
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