Internet marketing, Chaffey, Dave Ellis-chadwick, Fiona Johnston, Kevi
Новое издание
Автор: Chaffey Dave Название: E-business and e-commerce management ISBN: 0273752014 ISBN-13(EAN): 9780273752011 Издательство: Pearson Education Цена: 21730 T Наличие на складе: Невозможна поставка.
Автор: Chaffey Dave Название: Digital Marketing ISBN: 1292077611 ISBN-13(EAN): 9781292077611 Издательство: Pearson Education Цена: 78830 T Наличие на складе: Невозможна поставка. Описание:
'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes - where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.' David Edmundson-BirdPrincipal Lecturer in Digital MarketingManchester Metropolitan University
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practiceprovides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.
Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.
Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.
Автор: Chaffey, Dave Ellis-chadwick, Fiona Название: Digital Marketing: strategy, implementation and practice, 7 ed ISBN: 1292241578 ISBN-13(EAN): 9781292241579 Издательство: Pearson Education Цена: 91860 T Наличие на складе: Невозможна поставка. Описание: Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companiessuch as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world.
To support this, new 'Essential Digital Skills' boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus successfactors for key digital marketing techniques including search marketing, conversion optimisation anddigital communications using social media including Twitter and Facebook.
Автор: Chaffey, Dave Ellis-chadwick, Fiona Название: Digital marketing 8e ISBN: 129240096X ISBN-13(EAN): 9781292400969 Издательство: Pearson Education Цена: 339720 T Описание: Cyril, Bishop of Alexandria (412-444), is best known as a protagonist in the christological controversy of the second quarter of the fifth century. Readers may be surprised therefore to find such polemic absent from this early work on the twelve minor prophets of the Old Testament. Cyril appears in this work as a balanced commentator, eclectic in his attitude and tolerant of alternative views.
Старое издание
Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A Название: Database marketing ISBN: 1441903321 ISBN-13(EAN): 9781441903327 Издательство: Springer Рейтинг: Цена: 79190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
Автор: Taylor Eric II, Riklan David Название: Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing ISBN: 0470888415 ISBN-13(EAN): 9780470888414 Издательство: Wiley Рейтинг: Цена: 14770.00 T Наличие на складе: Поставка под заказ. Описание: Marketing has become more competitive and ubiquitous than ever before. In this current economic climate, entrepreneurs and small to mid-size businesses have been driven to look for alternative ways to market their products and services effectively and cost-efficiently. At the same time, the Internet has provided them the opportunity to challenge the Fortune 500s. Mastering the World of Marketing is the definitive marketing resource every business needs to survive and thrive. This desk-top, insanely value-packed, comprehensive book provides the best marketing strategies, tactics, tips, and advice from more than 50 of the top marketers in the world. There are millions of ways to go-to market. Businesses have an unlimited choice of strategies and philosophies they can implement to generate leads, create brand recognition, and capture new customers. Mastering the World of Marketing covers marketing techniques that can accommodate any organizations marketing budget, including: networking, word of mouth marketing, customer referrals, yellow page directories, television, radio, outdoor (roadside billboards), print, email marketing, internet marketing, social media marketing, public relations and advertising. Contributors include: Peter Shankman, Seth Godin, Chris Brogan, Jack Trout, Yanik Silver, Jay Abraham, Joe Calloway, Peter Lencioni, Guy Kawasaki, Dan Lok, Gary Vaynercuk, Dan Kennedy, Regis McKenna, Robert Cialdini, Joel Comm, David Meerman Scott, Jay Conrad Levinson, Mark Jeffrey, John Andrew Davis, Michael Masterson, Anne Libera, John Arnold, Peter Fisk, Sam Richter, John J. Burnett, Joel Greenblatt, Robert F. Hartley, John L. Mariotti, Chris Treadaway, Mari Smith, David A. Aaker, Philip Kotler, John Grant, Bob Burg, Larry Weber, Richard Rosen, Don Sexton, Mark Joyner, Tom Antion, Adam Richardson, Scott Stratten, Ken Evoy, Mark Victor Hansen, Lon Safko, John Jantsch, Al Reis, Joe Vitale, Michel Fortin, W. Chan Kim, Renee Mauborgne, and Alexander Chernev.
Автор: Melewar T C Название: Strategic International Marketing ISBN: 0230580246 ISBN-13(EAN): 9780230580244 Издательство: Springer Рейтинг: Цена: 62410.00 T Наличие на складе: Поставка под заказ. Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
Автор: Laurie Young and Bev Burgess Название: Marketing Technology as a Service: Proven Techniques that Create Value ISBN: 0470748400 ISBN-13(EAN): 9780470748404 Издательство: Wiley Рейтинг: Цена: 39060.00 T Наличие на складе: Поставка под заказ. Описание: With the advent of `cloud computing` and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.
Автор: Scott David Meerman Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing ISBN: 1118488768 ISBN-13(EAN): 9781118488768 Издательство: Wiley Рейтинг: Цена: 17940.00 T Наличие на складе: Поставка под заказ. Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
Автор: Charles F. Hofacker Название: Internet Marketing, 3rd Edition ISBN: 0471390518 ISBN-13(EAN): 9780471390510 Издательство: Wiley Рейтинг: Цена: 167910.00 T Наличие на складе: Поставка под заказ. Описание: GET STREET SMART WITH THE WALL STREET JOURNAL! With the purchase of Internet Marketing, students get access to the Interactive Journal for the duration of the course! And a complimentary 10 week subscription to the print edition of the Wall Street Journal. The Wall Street Journal contains articles and activities that pute reader at the cutting-edge of today's marketing world. From award-winning reports about current practices, to a goldmine of resources for research and advice on career development, the Journal offers essential tools for marketing success! Best of all, the Internet Marketing Web site integrates the rich variety of learning and career development opportunities of the Journal with chapter learning activities. For complete details on accessing your Wall Street Journal print and Interactive Journal through the Hofacker Web site, see the Password Registration card enclosed in this book.
Автор: Ralph F. Wilson Название: Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide ISBN: 0471441090 ISBN-13(EAN): 9780471441090 Издательство: Wiley Рейтинг: Цена: 22170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn`t poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F.
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