Strategic International Marketing, Melewar T C

Автор: Cravens David
Название: Strategic Marketing, 10 ed.
ISBN: 0071326235 ISBN-13(EAN): 9780071326230
Издательство: McGraw-Hill
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Цена: 0.00 T
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Описание: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace.

Автор: C. Samuel Craig
Название: International Marketing Research, 3rd Edition
ISBN: 0470010959 ISBN-13(EAN): 9780470010952
Издательство: Wiley
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Цена: 56970.00 T
Наличие на складе: Поставка под заказ.
Описание: The Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients.

Автор: Paliwoda And Thomas
Название: International Marketing
ISBN: 0750622415 ISBN-13(EAN): 9780750622417
Издательство: Taylor&Francis
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Цена: 58170.00 T
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Описание: Provides comprehensive treatment of international marketing issues, including coverage of Eastern Europe and the Pacific Rim. This title uses mini cases to illustrate the developments in marketing, together with coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, globalization, culture, and financial aspects of marketing.

Автор: David A. Aaker (Author), V. Kumar (Author), Robert Leone (Author), George S. Day (Author)
Название: Marketing Research, 11th Edition International Student Version
ISBN: 1118321812 ISBN-13(EAN): 9781118321812
Издательство: Wiley
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Цена: 50680.00 T
Наличие на складе: Поставка под заказ.
Описание: This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies.