E-business and e-commerce management, Chaffey Dave

Автор: Edmundson-Bird David
Название: Digital Business and E-Commerce Management, 7 ed.
ISBN: 1292193336 ISBN-13(EAN): 9781292193335
Издательство: Pearson Education
Цена: 101050 T
Наличие на складе: Поставка под заказ.
Описание: * Which strategies and tactics are needed to develop and implement a Digital Business? * How do we work out where to put our investment? * What are the things that have to happen in an organisation to make a Digital Business successful? * How should businesses select the best digital technology, media and insight sources to compete? This new edition of Dave Chaffey's bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking.

Covering all aspects of digital business including strategy, digital comms and transformation, Digital Business and E-Commerce Management gives you the benefit of: * A structured approach to review, plan and implement a digital business strategy for all types of organisation * The latest on digital marketing techniques in SEO, social media comms and content marketing * All new case studies providing examples of organisations and their experiences of digital business and e-commerce * A brand new chapter introducing the concepts of digital business transformation and growth hacking Whether you're a student studying digital business and e-commerce, a marketer or a business manager, Digital Business and E-Commerce Management is the essential text to help you understand and apply the concepts of 'Digital', strategy and implementation.

Автор: Chaffey, Dave Hemphill, Tanya Edmundson-bird, David
Название: Digital business and e-commerce
ISBN: 1292725834 ISBN-13(EAN): 9781292725833
Издательство: Pearson Education
Цена: 105640 T

Автор: Chaffey
Название: E-Business and E-Commerce Management
ISBN: 0273707523 ISBN-13(EAN): 9780273707523
Издательство: Pearson Education
Цена: 25080 T
Наличие на складе: Невозможна поставка.
Описание: Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, it's international approach and it's balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

Автор: Chaffey
Название: Chaffey: E-Bus & E-Com 3e St CWG _3
ISBN: 1405847069 ISBN-13(EAN): 9781405847063
Издательство: Pearson Education
Цена: 26750 T
Наличие на складе: Невозможна поставка.

Автор: Chaffey, Dave Ellis-chadwick, Fiona Johnston, Kevi
Название: Internet marketing
ISBN: 0273717405 ISBN-13(EAN): 9780273717409
Издательство: Pearson Education
Цена: 39010 T
Наличие на складе: Невозможна поставка.
Описание: Fourth edition.

Автор: Scheer
Название: Agility by ARIS Business Process Management
ISBN: 3540335277 ISBN-13(EAN): 9783540335276
Издательство: Springer
Рейтинг:
Цена: 88500.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Business Process Management has recently become a real "hype" topic. Too often, however, the technical aspects are being focused upon. IDS Scheer AG, l ading IT and Consulting company in this business field for more than 20 years, supports a holistic approach.

Business Process Management is understood to be a commercially motivated cycle which includes strategy, design, implementation and controlling. This book is dedicated to this cycle in theory and in practice, from the technical as well as the business point of view. Both, the ARIS Platform as well as the methodical approach of ARIS Value Engineering (AVE), are referred to in detail.

More than half of the articles are on case studies. The book offers valuable ideas to companies on how to optimize their own business processes and thus become more competitive.