Marketing Technology as a Service: Proven Techniques that Create Value, Laurie Young and Bev Burgess

Автор: Philip Kotler
Название: Lateral Marketing: New Techniques for Finding Breakthrough Ideas
ISBN: 0471455164 ISBN-13(EAN): 9780471455165
Издательство: Wiley
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Цена: 24390.00 T
Наличие на складе: Есть
Описание: A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and `70s have worked too well.

Автор: Wirtz Jochen Et Al
Название: Services Marketing: People, Technology, Strategy (Eighth Edition)
ISBN: 1944659013 ISBN-13(EAN): 9781944659011
Издательство: World Scientific Publishing
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Цена: 52800.00 T
Наличие на складе: Поставка под заказ.
Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Автор: Gronroos, Christian
Название: Service management and marketing
ISBN: 0470028629 ISBN-13(EAN): 9780470028629
Издательство: Wiley
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Цена: 47510.00 T
Наличие на складе: Невозможна поставка.
Описание: Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.

Автор: Soudagar Reza, Iyer Vinay, Hildebrand Volker
Название: The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
ISBN: 007178697X ISBN-13(EAN): 9780071786973
Издательство: McGraw-Hill
Рейтинг:
Цена: 46890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Three customer experience experts provide executives and senior managers with cost-effective, sustainable methods for creating a superior customer experience--which generates heightened profitability in the age of rapid information flows and expanding customer expectations.