Digital Marketing: strategy, implementation and practice, 7 ed, Chaffey, Dave Ellis-chadwick, Fiona
Новое издание
Автор: Chaffey, Dave Ellis-chadwick, Fiona Название: Digital marketing 8e ISBN: 129240096X ISBN-13(EAN): 9781292400969 Издательство: Pearson Education Цена: 339720 T Описание: Cyril, Bishop of Alexandria (412-444), is best known as a protagonist in the christological controversy of the second quarter of the fifth century. Readers may be surprised therefore to find such polemic absent from this early work on the twelve minor prophets of the Old Testament. Cyril appears in this work as a balanced commentator, eclectic in his attitude and tolerant of alternative views.
Автор: Chaffey, Dave Ellis-chadwick, Fiona Abed-rabbo, Majd Название: Digital marketing ISBN: 1292738081 ISBN-13(EAN): 9781292738086 Издательство: Pearson Education Цена: 99510 T Наличие на складе: Поставка под заказ.
Старое издание
Автор: Chaffey, Dave Ellis-chadwick, Fiona Johnston, Kevi Название: Internet marketing ISBN: 0273717405 ISBN-13(EAN): 9780273717409 Издательство: Pearson Education Цена: 39010 T Наличие на складе: Невозможна поставка. Описание: Fourth edition.
Автор: Chaffey Dave Название: Digital Marketing ISBN: 1292077611 ISBN-13(EAN): 9781292077611 Издательство: Pearson Education Цена: 78830 T Наличие на складе: Невозможна поставка. Описание:
'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes - where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.' David Edmundson-BirdPrincipal Lecturer in Digital MarketingManchester Metropolitan University
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practiceprovides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.
Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.
Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.
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