Автор: Quesenberry, Keith A., Название: Social media strategy : ISBN: 1538138174 ISBN-13(EAN): 9781538138175 Издательство: NBN International Цена: 63360 T Описание: Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control.
Автор: Rowles Daniel Название: Digital Branding ISBN: 0749469951 ISBN-13(EAN): 9780749469955 Издательство: Kogan Page Рейтинг: Цена: 18470.00 T Наличие на складе: Есть Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
Автор: Tomlins, Claire T. Название: What`s your business? ISBN: 0367879182 ISBN-13(EAN): 9780367879181 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Невозможна поставка. Описание: What`s Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace,
Автор: Berkhout, Constant Название: Assortment and merchandising strategy ISBN: 3030111628 ISBN-13(EAN): 9783030111625 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Demonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. Experts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more. However, the human brain has an innate need for variety. Addressing this challenge Constant Berkhout offers practical merchandising guidelines both for stores and online retailers. Indeed, studies show that it is not the actual size of assortment that drives traffic to online stores, but the perception of assortment variety. The author illustrates how decisions around assortment and visual merchandising must be made in conjunction with each other, rather than separately, and provides a step-by-step plan to do so. Grounded on shopper needs, emotions and behaviours that apply to both online and brick-and-mortar stores, this book integrates assortment and merchandise thinking and takes a human and shopper perspective. With practical frameworks that can easily be implemented in real-life situations along with examples from a number of retail sectors, Assortment and Merchandising Strategy provides a deeper and much-needed understanding of how shoppers process information, and the strategies that retailers must adopt in order to satisfy and retain their customers.
In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers.
Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood.
Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world's leading brands at the world's top agencies. The book is structured to follow the author's proven Brand Centered Management(TM) process, with a smattering of different "tools" split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can read the book in stepwise fashion or cherry-pick in whatever order you wish--just like a dim sum meal.
Want to turn your Instagram followers into dollars? Are you looking to build your business on Instagram and need the best strategy to get started? Wait, I can make money with Instagram? Yes, indeed you can...keep on reading, and I'll tell you more.
Instagram Influencer Secrets is not going to tell you to purchase a following, or to use silly scam accounts to gain bot followers. Why? Because none of those will actually make you a real influencer, especially one who is going to be making money. An influencer is a title you need to achieve. You need to earn that title, because that's when you know your audience believes in you, and whatever you have to say, they will listen.
Okay, Instagram marketing. Got it. But where the hell do I even start?
What hashtags do I use? What photos should I be sharing? Should I go follow everyone to get started? What time do I post? Do I respond to all comments? Why do some people have emails and addresses and I can't do that?
If you're asking yourself all these answers, good, your taking steps in the right direction. This isn't another crypto-currency bandwagon you are joining. It's time you join this community of businesses who have chosen to go above and beyond traditional marketing techniques to capture a whole new audience.
There is a goldmine of opportunity sitting in front of you, and I'm going to show you how to mine it.
In this book, you'll learn:
How to create the optimal Instagram handle and username.
The number one MOST important thing you need before you start your Instagram journey...and it's not your profile photo
How to leverage the features of an Instagram Business account to gain more followers.
The secrets of the perfect customer profile and where to find them.
How to target customers who want to purchase, and WILL purchase.
The secret behind the Instagram Algorithm and how you can take advantage of it for your business.
Why you should not just post as often as possible on Instagram.
The 5 marketing campaigns you need to run on Instagram that will ALWAYS convert.
How to capture an audience you don't have...then convert them into customers.
Videos or Instagram Stories? Which one converts better?
How to take your followers beyond Instagram and purchasing on your website.
The best automation tools to use, so you don't have to work anymore
And many other tips and tricks
So what are you waiting for? Scroll up and buy now
Автор: Venkatesh Shankar , Gregory S. Carpenter Название: Handbook Of Marketing Strategy ISBN: 1849800987 ISBN-13(EAN): 9781849800983 Издательство: Edward Elgar Publishers Цена: 270330.00 T Наличие на складе: Поставка под заказ. Описание: This authoritative, comprehensive, and accessible `go-to` volume by leading global experts provides a broad overview of marketing strategy issues and questions.
Автор: Hill, Mark Название: Marketing Strategy : The Thinking Involved ISBN: 141298730X ISBN-13(EAN): 9781412987301 Издательство: Sage Publications Рейтинг: Цена: 166850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Goes beyond introducing students to marketing strategy concepts and theoriesby asserting that through developing their critical thinking and questioning skills they can develop more effective marketing strategies.
Автор: Fox Название: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated ISBN: 1118231937 ISBN-13(EAN): 9781118231937 Издательство: Wiley Рейтинг: Цена: 16890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Search has changed everything. Has your business harnessed its full potential? A business`s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.
Автор: Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary Название: Marketing Channel Strategy: An Omni-Channel Approach ISBN: 0367262096 ISBN-13(EAN): 9780367262099 Издательство: Taylor&Francis Рейтинг: Цена: 91860.00 T Наличие на складе: Невозможна поставка. Описание: Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes that customers don’t only access goods and services in multiple ways, but that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing and retailing classes will enjoy acquiring the most cutting edge marketing skills from this book.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 33390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: Somerset, Nigel P. Название: Competence, conduct, and billion dollar consequences ISBN: 1032286768 ISBN-13(EAN): 9781032286761 Издательство: Taylor&Francis Рейтинг: Цена: 45930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This practical guide to understanding how regulators build insight and form judgements will help organisations to develop their strategy and approach to engagement, and to improve their regulatory outcomes.This book is written for those who wish to build positive and progressive relationships with their regulators.
Автор: Bhattacharjee, Anuradha (professor, Professor, Consultant (marketing And Strategy)) Название: Multiculturalism and advertising ISBN: 019945356X ISBN-13(EAN): 9780199453566 Издательство: Oxford Academ Рейтинг: Цена: 33780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Few expressions of globalization are as visible, widespread and pervasive as the worldwide proliferation of internationally traded consumer goods. Advertising is not only a useful index to measure globalization, but also a catalyst to increasing interconnections between economies and cultures. This book presents a comparative analysis of multicultural advertising through an empirical study of advertisements in two geographically diverse commercial regions-Europe and India. Showing that there has been a significant increase i multicultural images, symbols, and texts in advertisements across consumer goods-for the 'elite' as well as the 'less elite' -this book argues that there is a growing congruence of values among different cultures. It suggests that in spite of our differences, we are moving, at least in the corporate world, toward a larger unity.
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