Автор: David Lee Kuo Cheun Название: Handbook of Digital Currency ISBN: 0128021179 ISBN-13(EAN): 9780128021170 Издательство: Elsevier Science Рейтинг: Цена: 132500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Incorporating currencies, payment methods, and protocols that computers use to talk to each other, digital currencies are poised to grow in use and importance. TheHandbook of Digital Currency gives readers a way to learn about subjects outside their specialties and provides authoritative background and tools for those whose primary source of information is journal articles. Taking a cross-country perspective, its comprehensive view of the field includes history, technicality, IT, finance, economics, legal, tax and regulatory environment. For those who come from different backgrounds with different questions in mind, The Handbook of Digital Currency is an essential starting point.
Discusses all major strategies and tactics associated with digital currencies, their uses, and their regulations
Presents future scenarios for the growth of digital currencies
Written for regulators, crime prevention units, tax authorities, entrepreneurs, micro-financiers, micro-payment businesses, cryptography experts, software developers, venture capitalists, hedge fund managers, hardware manufacturers, credit card providers, money changers, remittance service providers, exchanges, and academics
Winner of the 2015 "Outstanding Business Reference Source" by the Reference and User Services Association (RUSA)
Автор: Wheeler Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition ISBN: 1118099206 ISBN-13(EAN): 9781118099209 Издательство: Wiley Рейтинг: Цена: 0.00 T Наличие на складе: Невозможна поставка. Описание: This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
Автор: Davis, John Andrew Название: Competitive success, how branding adds value ISBN: 0470998229 ISBN-13(EAN): 9780470998229 Издательство: Wiley Рейтинг: Цена: 53800.00 T Наличие на складе: Поставка под заказ. Описание: Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.
Автор: Wheeler Alina Название: Brand Atlas: Branding Intelligence Made Visible ISBN: 0470433426 ISBN-13(EAN): 9780470433423 Издательство: Wiley Рейтинг: Цена: 26350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "Carrying through Alina Wheeler`s trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011) A company`s brand is its most valuable asset.
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