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Marketing Strategy: A Decision-Focused Approach, Orville Walker, John Mullins


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Цена: 65190.00T
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Автор: Orville Walker, John Mullins
Название:  Marketing Strategy: A Decision-Focused Approach
Перевод названия: Урвил Уолкер: Маркетинговая стратегия. Исследование, сфокусированное на решении
ISBN: 9781259010903
Издательство: McGraw-Hill
Классификация:

ISBN-10: 1259010902
Обложка/Формат: Paperback
Страницы: 384
Вес: 0.66 кг.
Дата издания: MAY-2013
Серия: Asia higher education business & economics marketing
Язык: English
Издание: 8 international ed
Размер: 202 x 253 x 12
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: Англии
Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.

Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition

Автор: Grant Robert M
Название: Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition
ISBN: 1119120845 ISBN-13(EAN): 9781119120841
Издательство: Wiley
Рейтинг:
Цена: 59130.00 T
Наличие на складе: Невозможна поставка.
Описание: Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

Автор: Schwinghammer, Terry
Название: Pharmacotherapy Casebook: A Patient-Focused Approach. 9 ed.
ISBN: 9814581380 ISBN-13(EAN): 9789814581387
Издательство: McGraw-Hill
Цена: 29170.00 T
Наличие на складе: Поставка под заказ.

Underwood`s Pathology: a Clinical Approach, International Edition, 6th Edition

Автор: Simon S Cross
Название: Underwood`s Pathology: a Clinical Approach, International Edition, 6th Edition
ISBN: 0702046736 ISBN-13(EAN): 9780702046735
Издательство: Elsevier Science
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Цена: 33390.00 T
Наличие на складе: Невозможна поставка.
Описание: Rev. ed. of: General and systematic pathology / edited by J.C.E. Underwood, S.S. Cross. 5th ed. 2009.

Common Surgical Diseases  An Algorithmic Approach to Problem Solving

Автор: Theodore J. Saclarides, Jonathan A. Myers, Keith
Название: Common Surgical Diseases An Algorithmic Approach to Problem Solving
ISBN: 1493915649 ISBN-13(EAN): 9781493915644
Издательство: Springer
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Цена: 139750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Written by leaders in the field, the third edition of Common Surgical Diseases: An Algorithmic Approach to Problem Solving, provides surgical residents and medical students with a current, concise and algorithmic approach to frequently encountered clinical challenges.

Marketing Strategy : The Thinking Involved

Автор: Hill, Mark
Название: Marketing Strategy : The Thinking Involved
ISBN: 141298730X ISBN-13(EAN): 9781412987301
Издательство: Sage Publications
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Цена: 166850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Goes beyond introducing students to marketing strategy concepts and theoriesby asserting that through developing their critical thinking and questioning skills they can develop more effective marketing strategies.

Economics of Strategy, 6th Edition International Student Version

Автор: Besanko
Название: Economics of Strategy, 6th Edition International Student Version
ISBN: 1118319184 ISBN-13(EAN): 9781118319185
Издательство: Wiley
Рейтинг:
Цена: 50680.00 T
Наличие на складе: Невозможна поставка.
Описание: Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style.

Art of strategy

Автор: Dixit, Avinash K. Nalebuff, Barry J.
Название: Art of strategy
ISBN: 0393062430 ISBN-13(EAN): 9780393062434
Издательство: Wiley
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Цена: 19000.00 T
Наличие на складе: Невозможна поставка.
Описание: Shows how nearly every business and personal interaction has a game theory component to it. This book looks at questions such as whether the winners of reality-TV contests are instinctive game theorists or if big-time investors see things that most people miss and what great poker players know that the average person doesn`t.

A Scientific Approach to Writing for Engineers & Scientists

Автор: Berger Robert E
Название: A Scientific Approach to Writing for Engineers & Scientists
ISBN: 1118832523 ISBN-13(EAN): 9781118832523
Издательство: Wiley
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Цена: 45350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Technical ideas may be solid or even groundbreaking, but if these ideas cannot be clearly communicated, reviewers of technical documents are likely to reject the argument for advancing these ideas. This book presents a scientific approach to writing that mirrors the sensibilities of scientists and engineers.

Marketing Management: A Strategic Decision-making Approach

Автор: Mullins, John Walker, Orville C.
Название: Marketing Management: A Strategic Decision-making Approach
ISBN: 0071326375 ISBN-13(EAN): 9780071326377
Издательство: McGraw-Hill
Рейтинг:
Цена: 65190.00 T
Наличие на складе: Поставка под заказ.
Описание: This pocket size booklet is a compilation of prescribed drugs and therapeutic regimens useful in the treatment of common oral diseases and conditions. The drugs are grouped according to their class of action or use for a specific condition. Every effort has been made to ensure that drug selection and dosage is in accordance with current recommendations and practice.

Design and Strategy in Organic Synthesis: From the Chiron Approach to Catalysis

Автор: Hanessian
Название: Design and Strategy in Organic Synthesis: From the Chiron Approach to Catalysis
ISBN: 3527319646 ISBN-13(EAN): 9783527319640
Издательство: Wiley
Рейтинг:
Цена: 92870.00 T
Наличие на складе: Поставка под заказ.
Описание: This long-awaited graduate level textbook adopts a refreshingly unique approach, and is written by one of the world`s leading organic chemists. A must-have source of first-class information for everyone working in organic synthesis, not only for graduate students.

Marketing Management: A Strategic Decision-Making Approach

Автор: Mullins, John Walker, Orville C.
Название: Marketing Management: A Strategic Decision-Making Approach
ISBN: 0078028795 ISBN-13(EAN): 9780078028793
Издательство: McGraw-Hill
Рейтинг:
Цена: 0.00 T
Наличие на складе: Невозможна поставка.
Описание: Contains the summary records of the meetings of the International Law Commission on its 57th session (2 May-3 June and 11 July-5 August 2005). The issues discussed include: unilateral acts of states, diplomatic protection, state responsibility, reservations to treaties and international liability for injurious consequences arising out of acts not prohibited by international law. French edition.

Analytical Chemistry: A Modern Approach to Analytical Science, 2nd Edition

Автор: Robert Kellner
Название: Analytical Chemistry: A Modern Approach to Analytical Science, 2nd Edition
ISBN: 3527305904 ISBN-13(EAN): 9783527305902
Издательство: Wiley
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Цена: 89760.00 T
Наличие на складе: Невозможна поставка.
Описание: Why settle for less when you can have the whole of Analytical Chemistry in a single book?
The successful all-in-one guide to modern Analytical Chemistry is now available in a new and updated edition. From the foundations of analytical science to state-of-the art techniques and instrumentation -- all you will ever need to know is explained here. The text covers both general analytical chemistry and instrumental analysis and may be used for most analytical chemistry courses offered today.
Carefully chosen worked examples show how analytical problems can effectively be solved and how calculations should be performed. Study questions and recommended reading for further study are provided for each learning unit.
The second edition has been carefully revised to keep up-to-date with advances in the technology of analytical methods in the laboratory and in the workplace, including newly written chapters on multidimensional chromatography, sensors and screening systems.
With its broad scope, the text doubles as a reliable reference for virtually all analytical problems encountered during the course of study and beyond.
"Analytical Chemistry will serve as an excellent text as well as a valued reference following completion of the student's course of study."
Journal of Medicinal Chemistry
"It is a book that should be on the shelves of all analytical chemistry and biochemistry professionals, including those who work in the areas of clinical chemistry, food chemistry and forensic chemistry."
Bulletin of the World Health Organisation
"The book is a must-have reference for anyone trying to understand what techniques and technologies are available for the analytical chemist today."
Chemtech


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