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What`s your business?, Tomlins, Claire T.


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Цена: 42870.00T
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в Мои желания

Автор: Tomlins, Claire T.
Название:  What`s your business?
ISBN: 9780367879181
Издательство: Taylor&Francis
Классификация:


ISBN-10: 0367879182
Обложка/Формат: Paperback
Страницы: 324
Вес: 0.58 кг.
Дата издания: 16.12.2019
Язык: English
Размер: 173 x 244 x 24
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: Corporate design strategy concepts and processes
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Поставляется из: Европейский союз
Описание: What`s Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace,

What`s Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise

Автор: Weill Peter, Woerner Stephanie
Название: What`s Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise
ISBN: 1633692701 ISBN-13(EAN): 9781633692701
Издательство: Неизвестно
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Цена: 29430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Digital transformation is not about technology--it's about change.

In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model.

In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model.

Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.


What`s wrong with leadership?

Название: What`s wrong with leadership?
ISBN: 1138059404 ISBN-13(EAN): 9781138059405
Издательство: Taylor&Francis
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Цена: 40820.00 T
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Описание: This book considers the limitations of current leadership research and practice, and provides suggestions for using evidence-based best practices for developing leadership in oneself and others.

What`s Your Point?

Автор: McKinnon Bruce M
Название: What`s Your Point?
ISBN: 1912863235 ISBN-13(EAN): 9781912863235
Издательство: Неизвестно
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Цена: 15630.00 T
Наличие на складе: Невозможна поставка.
Описание: Points are good because they stick into things. This book helps you find yours. Every brand needs a point, a sharp definition of its purpose that will stick in people`s minds. A Brand Strategy can do this. This book introduces the Brand Arrow, an easy to follow process to enable every reader to write their own brand strategy.

How to Prepare Now for What`s Next: A Guide to Thriving in an Age of Disruption

Автор: Michael McQueen
Название: How to Prepare Now for What`s Next: A Guide to Thriving in an Age of Disruption
ISBN: 0730349845 ISBN-13(EAN): 9780730349846
Издательство: Wiley
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Цена: 16370.00 T
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Описание:

Disruption is changing the playing field - keep your successful business on top

Thriving businesses on top of their game are targets for disruption. But for savvy business owners and managers who understand the coming changes, the time to future-proof their successful companies is now. Following over a decade of research into future trends, business reinvention and disruptive innovation, author Michael McQueen presents How to Prepare Now for What's Next, a blueprint for top companies to thrive in turbulent times.

McQueen brings rare insight to the topic of business disruption. The book first explores the notion of disruption itself, and confirms that the term is much more than just guru-speak. The book outlines the four primary forms of disruption that McQueen sees playing out over the next 5-10 years, and quickly moves on to the in-depth tools, tips and techniques that healthy businesses will need to stay on top.

  • Use a simple tool to assess just how vulnerable to disruption your company is
  • Read case studies, research and trend reports that highlight real-world examples to complement the book's concepts
  • Understand the four forms of disruption, namely widescale automation, empowered consumers, unconventional competition and emerging generations
  • Apply the 9 keys to future-proof your business against disruption and make it impervious to change

The time to act is now for the businesses who want to keep their edge, and How to Prepare Now for What's Next is the guide to continue thriving.


So, What`s the Bottom Line?: 76 Proven Marketing Tips & Techniques for Building Your Business and Personal Brand

Автор: Saftlas Yitzchok
Название: So, What`s the Bottom Line?: 76 Proven Marketing Tips & Techniques for Building Your Business and Personal Brand
ISBN: 1630475246 ISBN-13(EAN): 9781630475246
Издательство: Неизвестно
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Цена: 18350.00 T
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Описание: "Listen" in on seventy-six candid conversations on marketing your business and building your personal brand!

Deciding What`s True: The Rise of Political Fact-Checking in American Journalism

Автор: Graves Lucas, Graves (Daniel) Lucas
Название: Deciding What`s True: The Rise of Political Fact-Checking in American Journalism
ISBN: 0231175078 ISBN-13(EAN): 9780231175074
Издательство: Wiley
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Цена: 29570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Over the past decade, fact-checking outlets have shaken up the political world by holding public figures accountable for what they say. Deciding What`s True recounts the routines of the journalists at these innovative news organizations and plots a compelling, personality-driven history of the fact-checking movement and its recent evolution.

What`s Your Bio Strategy?: How to Prepare Your Business for Synthetic Biology

Автор: Cumbers John, Schmieder Karl
Название: What`s Your Bio Strategy?: How to Prepare Your Business for Synthetic Biology
ISBN: 0999313614 ISBN-13(EAN): 9780999313619
Издательство: Неизвестно
Цена: 14560.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

The last 50 years have been dominated by microprocessors and information technology. The next 50 will be defined by engineered living systems.

Consumer packaged goods, energy, food, healthcare, and materials industries are being transformed by the digitization of biology, gene editing tools, and synthetic biology - the rapidly developing field of engineering biology.


What's Your Bio Strategy? is a collection of interviews with the innovators like George Church (Harvard University), Andras Forgacs (Modern Meadow), Jason Kelly (Ginkgo Bioworks), Andrew Hessel (Autodesk), Suzanne Lee (Biofabricate), Pamela Silver (Harvard University), and J. Craig Venter describing the massive advances making biology easy and accessible.

What tools and technologies are driving bio-fabrication, gene editing and synthetic biology? What industries are being disrupted today? How must your business prepare for engineered biology?

What's Your Bio Strategy? includes a framework to cut through the noise and incorporate engineered biology into your business. It is an excellent companion for strategic planners and executives who need to plan product development strategies.

John Cumbers Ph.D., is the founder of SynBioBeta, the activity hub for synthetic biology startup companies, industry, and investors. Karl Schmieder M.S./M.F.A., is the founder of messagingLAB, a strategic marketing firm that works with life science leaders.


Deciding what`s true

Автор: Graves, Lucas
Название: Deciding what`s true
ISBN: 023117506X ISBN-13(EAN): 9780231175067
Издательство: Wiley
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Цена: 92930.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Over the past decade, fact-checking outlets have shaken up the political world by holding public figures accountable for what they say. Deciding What`s True recounts the routines of the journalists at these innovative news organizations and plots a compelling, personality-driven history of the fact-checking movement and its recent evolution.


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