In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers.
Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood.
Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world's leading brands at the world's top agencies. The book is structured to follow the author's proven Brand Centered Management(TM) process, with a smattering of different "tools" split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can read the book in stepwise fashion or cherry-pick in whatever order you wish--just like a dim sum meal.
Автор: Wilken Brian A. Название: Change-Point Methods for Overdispersed Count Data ISBN: 1249592364 ISBN-13(EAN): 9781249592365 Издательство: Неизвестно Рейтинг: Цена: 71050.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Wilken Rowan Название: Afterlives of Georges Perec ISBN: 1474437419 ISBN-13(EAN): 9781474437417 Издательство: Bloomsbury Academic Рейтинг: Цена: 31670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: These 14 essays examine Georges Perec`s impact on architecture, art, design, media, electronic communications, computing and the everyday.
Автор: Michael Jane Wilkens Название: Better Than Before: Your Guide to Achieving Physical & Emotional Well-Being for Life ISBN: 1938170520 ISBN-13(EAN): 9781938170522 Издательство: Неизвестно Рейтинг: Цена: 14860.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "Based on her nationally syndicated radio show"--Cover.
Автор: Foote Jeffrey, Wilkens Carrie, Kosanke Nicole Название: Beyond Addiction: How Science and Kindness Help People Change ISBN: 1476709483 ISBN-13(EAN): 9781476709482 Издательство: Simon&Schuster UK Рейтинг: Цена: 12090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The groundbreaking method that upends current treatment models and offers collective hope to families of substance abusers ("Kirkus Reviews"), helping loved ones conquer addiction and compulsion problems through positive reinforcement and kindness from the leaders in progressive addiction treatment in the US. "Beyond Addiction" goes beyond the theatrics of interventions and tough love to show family and friends how they can use kindness, positive reinforcement, and motivational and behavioral strategies to help someone change. Drawing on forty collective years of research and decades of clinical experience, the authors present the best practical advice science has to offer. Delivered with warmth, optimism, and humor, "Beyond Addiction" defines a new, empowered role for friends and family and a paradigm shift for the field. This new approach is not only less daunting for both the substance abuser and his family, but is more effective as well. Learn how to use the transformative power of relationships for positive change, guided by exercises and examples. Practice what really works in therapy and in everyday life, and discover many different treatment options along with tips for navigating the system. And have hope: this guide is a life raft for parents, family, and friends offering reminders that although no one can make another person change, there is much that can be done to make change seem appealing and possible ("Publishers Weekly")."
Автор: Wilkens Steve Название: Faith and Reason: Three Views ISBN: 0830840400 ISBN-13(EAN): 9780830840403 Издательство: Неизвестно Цена: 24820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Life confronts us with an endless stream of questions. Some are trivial. But some draw us into the deepest dimensions of human inquiry, a place where our decisions have profound implications for life and faith. Is there a God, and if so, how can I know anything about who or what God is? Is the quest for truth an elusive dream? How should I live and what should I value? What happens at the end of my biological existence? These questions lead people of every creed and belief to consider important existential concepts. But many people wrestle with the relationship between faith and reason as they dig into the roots of this theological and philosophical pursuit. Does a shared interest in a common set of questions indicate that philosophy and theology are close kin and allies, or are they competitors vying for our souls, each requiring a loyalty that excludes the other? In Faith and Reason, Steve Wilkens edits a debate between three different understandings of the relationship between faith and reason, between theology and philosophy. The first viewpoint, Faith and Philosophy in Tension, proposes faith and reason as hostile, exclusive opposites, each dangerous to the integrity of the other. The second, Faith Seeking Understanding, suggests that faithful Christians are called to make full use of their rational faculties to aid in the understanding and interpretation of what they believe by faith. In the third stance, Thomistic Synthesis, natural reason acts as a handmaiden to theology by actively pointing people toward salvation and deeper knowledge of spiritual truths. Bringing together multiple views on the relationship between faith, philosophy and reason, this introduction to a timeless quandary will help you navigate, with rigor and joy, one of the most significant discussions of the Christian community.
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