Crisis response advertising, Hachtmann, Frauke (university Of Nebraska-lincoln, Usa)
Автор: Bosworth, Michael T. Название: Solution selling ISBN: 0786303158 ISBN-13(EAN): 9780786303151 Издательство: McGraw-Hill Рейтинг: Цена: 40030.00 T Наличие на складе: Поставка под заказ. Описание: Solution Selling is the most comprehensive sales and sales management process available today.
Автор: Ries, Al Trout, Jack Название: Positioning ISBN: 0071373586 ISBN-13(EAN): 9780071373586 Издательство: McGraw-Hill Рейтинг: Цена: 18290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer`s mind-one that reflects a company`s own strengths and weaknesses as well as those of its competitors.
Автор: Warton, Wind Jerry Название: Beyond Advertising: Reaching Customers Through Every Touchpoint ISBN: 1119074223 ISBN-13(EAN): 9781119074229 Издательство: Wiley Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.
Автор: Olga Bloch Название: Corporate Identity and Crisis Response Strategies ISBN: 3658062215 ISBN-13(EAN): 9783658062217 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The history of crisis management shows that companies embark on particular strategies in response to crisis.
This book contains the refereed proceedings of the First International Conference on Information Systems for Crisis Response and Management in Mediterranean Countries, ISCRAM-med 2014, held in Toulouse, France, in October 2014.
The aim of ISCRAM-med was to gather researchers and practitioners working in the area of Information Systems for Crisis Response and Management, with a special but not limited focus on Mediterranean crises. These include political crises, economic crises, natural hazards, and fatal industrial incidents.
The 15 full papers included in this book were carefully reviewed and selected from 44 submissions. The contributions are organized in topical sections on supply chain and distribution; modeling and training; human interactions in the crisis field; coordination and agility; and social aspects in crisis management.
Автор: Benner Mats, Grant Jonathan, O`Kane Mary Название: Crisis Response in Higher Education: How the Pandemic Challenged University Operations and Organisation ISBN: 3030978397 ISBN-13(EAN): 9783030978396 Издательство: Springer Рейтинг: Цена: 37260.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This open access book explores the impact of Covid-19 on universities, and how students, staff, faculty and academic leaders have adapted to and dealt with the impact of the pandemic.
Автор: Benner Mats, Grant Jonathan, O`Kane Mary Название: Crisis Response in Higher Education: How the Pandemic Challenged University Operations and Organisation ISBN: 3030978362 ISBN-13(EAN): 9783030978365 Издательство: Springer Рейтинг: Цена: 37260.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This open access book explores the impact of Covid-19 on universities, and how students, staff, faculty and academic leaders have adapted to and dealt with the impact of the pandemic.
Автор: Hearit, Keith Michael Название: Crisis Management By Apology ISBN: 0805837884 ISBN-13(EAN): 9780805837889 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Kalkman, Jori P. (netherlands Defense Academy) Название: Frontline crisis response ISBN: 1009262181 ISBN-13(EAN): 9781009262187 Издательство: Cambridge Academ Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Frontline crisis response is challenging. Emergency responders, soldiers, and humanitarian aid workers all operate at the frontlines of threatening, uncertain crisis situations on a daily basis. Under intense pressure, they need to make a range of difficult decisions: to follow preexisting plans or improvise; to abide by top-down instructions or take discretionary actions; to get emotionally involved or keep a rational distance? These dilemmas define their work but, until now, have not been subjected to systematic investigation. This book conducts in-depth studies of eleven such dilemmas by integrating a wide array of research findings on crisis response operations. The comprehensive overview of crisis response research shows how frontline responders deal with these dilemmas amidst the chaos of crises and forms the basis for the formulation of a theory of frontline crisis response. As such, this book will undoubtedly help to understand, evaluate, and advance crisis response operations.
Автор: Hearit, Keith Michael Название: Crisis management by apology ISBN: 0805837892 ISBN-13(EAN): 9780805837896 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individu
Автор: Hachtmann, Frauke Название: Crisis Response Advertising ISBN: 1032328126 ISBN-13(EAN): 9781032328126 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Название: Epica Book 32: Creative Communications ISBN: 1350065781 ISBN-13(EAN): 9781350065789 Издательство: Bloomsbury Academic Рейтинг: Цена: 73920.00 T Наличие на складе: Невозможна поставка. Описание:
Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.
As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.
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