Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
New to the third edition:
New examples on the effective use of digital communication and online research tools;
Updated guidance on researching using digital tools and social media;
New examples that provide a more accessible pathway to real-world application.
In addition to these new features, the book covers:
Creating a framework for planning;
Up-to-date research tools and how to develop a research plan;
Gathering useful data for strategic guidance;
Real-world examples that provide readers with realistic cases and situations;
Applying theory to professional practice.
The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
Название: Applied Crisis Communication and Crisis Management ISBN: 1452217807 ISBN-13(EAN): 9781452217802 Издательство: Sage Publications Рейтинг: Цена: 120390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Guides students through cases and exercises that explore crisis communication and management in action, building the necessary skills for effective crisis management.
Автор: Sabrina Helm; Kerstin Liehr-Gobbers; Christopher S Название: Reputation Management ISBN: 3642270743 ISBN-13(EAN): 9783642270741 Издательство: Springer Рейтинг: Цена: 83850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides a general overview of the state-of-art and future trends in reputation management. It describes tools to measure corporate reputation and helps a company to optimize its reputation management.
Автор: Austin Erica Weintraub Название: Strategic Public Relations Management ISBN: 0415517699 ISBN-13(EAN): 9780415517690 Издательство: Taylor&Francis Рейтинг: Цена: 91860.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
New to the third edition:
New examples on the effective use of digital communication and online research tools;
Updated guidance on researching using digital tools and social media;
New examples that provide a more accessible pathway to real-world application.
In addition to these new features, the book covers:
Creating a framework for planning;
Up-to-date research tools and how to develop a research plan;
Gathering useful data for strategic guidance;
Real-world examples that provide readers with realistic cases and situations;
Applying theory to professional practice.
The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
Автор: Elaine Jay and Adrian Sargeant Название: Fundraising Management ISBN: 0415317029 ISBN-13(EAN): 9780415317023 Издательство: Taylor&Francis Рейтинг: Цена: 35720.00 T Наличие на складе: Невозможна поставка. Описание: This text is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, the text is grounded in the critical issues of fundraising to provide readers with a comprehensive overview of modern fundraising planning and practice. The authors offer key analysis of the critical issues of fundraising as well as tools for the practical side of planning fundraising campaigns. Topics covered include:- Individual giving Trusts and foundations Corporate fundraising Direct marketing Community marketing Campaign Integration The text includes examples and cases from both the UK and the US, bringing the theory to life. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society. In addition, the text works through the planning stages of fundraising to give readers a rounded understanding of fundraising management. A truly groundbreaking new text in this area, Fundraising Management is essential reading for students of fundraising and nonprofit professionals alike.
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