Culture and Consumption II: Markets, Meaning, and Brand Management, Grant David McCracken

Автор: Parker Geoffrey G., Van Alstyne Marshall W., Choud
Название: Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You
ISBN: 0393354350 ISBN-13(EAN): 9780393354355
Издательство: Wiley
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Цена: 15830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.

Автор: Parker Geoffrey, Van Alstyne Marshall W., Choudary
Название: Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You
ISBN: 0393249131 ISBN-13(EAN): 9780393249132
Издательство: Wiley
Рейтинг:
Цена: 25330.00 T
Наличие на складе: Есть в Астана (Нур-Султан)
Описание: An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.

Название: Brand Building and Marketing in Key Emerging Markets
ISBN: 331919481X ISBN-13(EAN): 9783319194813
Издательство: Springer
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Цена: 74530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as `one world strategies`.

Автор: Lu Wang & He
Название: Brand Management In Emerging Markets
ISBN: 1466662425 ISBN-13(EAN): 9781466662421
Издательство: Mare Nostrum (Eurospan)
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Цена: 194040.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth.Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies. Combining the findings of highly-regarded marketing experts and scholars, this book serves as a useful and comprehensive reference for academicians, professionals, and practitioners.

Автор: Sandra Bell
Название: International Brand Management of Chinese Companies
ISBN: 3790825492 ISBN-13(EAN): 9783790825497
Издательство: Springer
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Цена: 194730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a `passive` role in the global division of - bor.

Автор: Batey Mark
Название: Brand Meaning
ISBN: 1138839426 ISBN-13(EAN): 9781138839427
Издательство: Taylor&Francis
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Цена: 54090.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning.

Автор: Niklas Schaffmeister
Название: Brand Building and Marketing in Key Emerging Markets
ISBN: 3319367692 ISBN-13(EAN): 9783319367699
Издательство: Springer
Рейтинг:
Цена: 74530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as `one world strategies`.

Автор: Hirschman
Название: Branding Masculinity
ISBN: 1138933392 ISBN-13(EAN): 9781138933392
Издательство: Taylor&Francis
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Цена: 63280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.

Автор: Adeola
Название: Marketing Communications and Brand Development in Emerging Markets Volume II
ISBN: 303095580X ISBN-13(EAN): 9783030955809
Издательство: Springer
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Цена: 149060.00 T
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Описание: Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage.

Название: Ordinary Consumption
ISBN: 0415862965 ISBN-13(EAN): 9780415862967
Издательство: Taylor&Francis
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Цена: 53070.00 T
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Описание: Ordinary Consumption promotes a distinctive approach to the understanding of the central practices of consumer society, a book with a controversial message, it will be a source of debate about the appropriate agenda for reserach.

Название: Motherhoods, markets and consumption
ISBN: 1138206105 ISBN-13(EAN): 9781138206106
Издательство: Taylor&Francis
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Цена: 53070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave.

Автор: Wolfgang Drobetz
Название: Global Stock Markets
ISBN: 3824472724 ISBN-13(EAN): 9783824472727
Издательство: Springer
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Цена: 81050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "While the state-preference approach is perhaps more general than the mean- variance approach and provides an elegant framework for investigating theo- retical issues, it is unfortunately difficult to give it empirical content. " I The state of the art in asset pricing has substantially changed over the past years. While the seminal CAPM represents an equilibrium model derived under rather restrictive assumptions on preferences or return distributions and places a lot of emphasis on the efficiency of a somehow arbitrary market portfolio, subsequent models were much less restrictive with respect to the underlying economic struc- ture. For example, the arbitrage pricing theory maintains the linear relationship between risk and return simply by assuming the absence of arbitrage profits. While empirically more tractable than the CAPM, the main drawback of arbitrage pricing models is that they do not provide much insight into the economic and dynamic nature of risk premia. The "conditional" CAPM provides an elegant econometric framework to characterize how changing economic conditions de- termine the variability of multiple risk premia. However, this framework still re- quires some rather ad-hoc assumptions about the economic nature of the pricing kernel. An ingenious next step in asset pricing modeling was therefore to revert the question to be addressed. Instead of placing strong restrictions on distribu- tions and preferences, observed returns are used to derive restrictions which must be imposed on the stochastic properties of the pricing kernel. A simple Euler-type equation is typically used to characterize that approach.