Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7 707 857-29-98
  +7(7172) 448953
  10:00-18:00 пн-пт
  shop@logobook.kz
   
    Поиск книг                        
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Бестселлеры | |
 

Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You, Parker Geoffrey, Van Alstyne Marshall W., Choudary


Варианты приобретения
Цена: 23230T
Кол-во:
Наличие: Есть (2 шт.)
Есть в наличие в пункте самовывоза в Нур-Султан (Астана)

Заказ пока невозможен
в Мои желания

Автор: Parker Geoffrey, Van Alstyne Marshall W., Choudary   (Джеффри Паркер)
Название:  Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You   (Джеффри Паркер: Революция платформы. Как сетевые рынки преобразовывают экономику, и как заставить их)
Издательство: Wiley
Классификация:
ISBN: 0393249131
ISBN-13(EAN): 9780393249132
Обложка/Формат: Hardback
Страницы: 256
Вес: 0.536 кг.
Дата издания: 28.03.2016
Язык: English
Иллюстрации: Illustrations
Размер: 245 x 164 x 31
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: Англии
Описание:

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What s the secret to their success?

These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first owner s manual for creating a successful platform business.

Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.

As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.


Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You

Автор: Parker Geoffrey G., Van Alstyne Marshall W., Choud
Название: Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You
ISBN: 0393354350 ISBN-13(EAN): 9780393354355
Издательство: Wiley
Рейтинг:
Цена: 14780 T
Наличие на складе: Есть в Нур-Султан (Астана)
Описание: An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.


Казахстан, 010000 Нур-султан(Астана) р-он Сарыарка, ул. Маскеу, 40 , офис 202
ТОО "Логобук" Тел:+7(7172) 448953 , +7 707 857-29-98 www.logobook.kz
Kaspi QR
   В Контакте     В Контакте Мед  Мобильная версия