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Brand Management In Emerging Markets, Lu Wang & He


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Цена: 194040.00T
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Автор: Lu Wang & He
Название:  Brand Management In Emerging Markets
ISBN: 9781466662421
Издательство: Mare Nostrum (Eurospan)
Классификация:
ISBN-10: 1466662425
Обложка/Формат: Hardback
Страницы: 337
Вес: 1.11 кг.
Дата издания: 30.09.2014
Серия: Economics/Business/Finance
Язык: English
Иллюстрации: Black & white illustrations
Размер: 279 x 216 x 21
Читательская аудитория: Professional and scholarly
Ключевые слова: Sales & marketing
Подзаголовок: Theories and practices
Рейтинг:
Поставляется из: Англии
Описание: Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth.Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies. Combining the findings of highly-regarded marketing experts and scholars, this book serves as a useful and comprehensive reference for academicians, professionals, and practitioners.

Risk management and financial institutions, 4th ed

Автор: John C. Hull
Название: Risk management and financial institutions, 4th ed
ISBN: 1118955943 ISBN-13(EAN): 9781118955949
Издательство: Wiley
Рейтинг:
Цена: 105600.00 T
Наличие на складе: Невозможна поставка.
Описание: All Finance Professionals Need to Understand Risk Companies must take risks to survive and prosper, but deciding which risks are acceptable, which are not, and what action to take is the tricky part. To be successful, all finance professionals need a solid understanding of risk. Risk Management and Financial Institutions, written by one of the most respected authorities on financial risk management, is thorough, textbook–level instruction for all finance professionals, on all aspects of financial risk. Fully revised and updated, this top–selling book clarifies such complex topics as the diff erent types of financial institutions and how they are regulated, valuation and scenario analysis, credit risk, margin and collateral, volatility, and much more. You?ll find new coverage of timely subjects, such as central clearing, scenario analysis, enterprise risk management, and the latest regulatory issues and gain access to a supplementary website with additional software and helpful learning aids.try." JOURNAL OF MOLECULAR GRAPHICS AND MODELLING "One cannot generally do better than to try to find an appropriate article in the highly successful Reviews in Computational Chemistry. The basic philosophy of the editors seems to be to help the authors produce chapters that are complete, accurate, clear, and accessible to experimentalists (in particular) and other nonspecialists (in general)." JOURNAL OF THE AMERICAN CHEMICAL SOCIETY  find indispensable.ny ways to invest in residential income property Considerations for foreclosures, REOs, and probate sales What you need to know about property inspections and closings Advice on setting rental policies and finding trustworthy tenants The lowdown on recordkeeping, accounting, and taxes Ways to increase a property?s return Ten insider?s steps to real estate investing success , over 255 papers; and given more than 160 conference presentations.aluation.Olofsson is the author of Probability, Statistics, and Stochastic Processes, Second Edition, also published by Wiley.  ned to be used every day in the fast–paced veterinary setting Includes dosages for a wide range of species, including dogs, cats, exotic animals, and farm animals Provides a must–have reference for veterinarians and veterinary students se pathways can be individually assessed and compared to one another. The book describes both the strengths and limitations of the current molecular and atomistic modelling toolkit so that the professional interested in using these techniques can determine whether or not a given tool is appropriate for simulating the corrosion phenomenon at hand. The book also can serve as a reference for researchers seeking to build new research programs that will extend the current molecular modelling toolkit into exciting new directions. Molecular Modeling of Corrosion Processes features: Recent examples of applications of molecular modeling to corrosion phenomena throughout the text An introduction to mechanisms and models in corrosion science and engineering Methods such as kinetic Monte Carlo simulation, thermodynamic analysis, simulation of adsorption phenomena, statistical mechanics, and conventional transition state theory Presents current challenges and likely developments in this field for the future Various recent examples of applications of molecular modeling to corrosion phenomena are provided throughout the text. Some of these applications include the molecular dynamics of interfaces, dissolution mechanisms and dealloying, interrogating surface chemistry, properties of passive films, localized corrosion, the metal/metal oxide interface, hydrogen embrittlement, stress corrosion cracking, the modeling of corrosion inhibitors, and computational materials discovery. Christopher Taylor Ph.D. is a Senior Researcher in the Research and Innovation Group at DNV GL, and an Associate Research Professor in the Fontana Corrosion Center of The Ohio Stat

Financial Markets and Corporate Strategy  2 ed.

Автор: David Hillier,Mark Grinblatt
Название: Financial Markets and Corporate Strategy 2 ed.
ISBN: 0077129423 ISBN-13(EAN): 9780077129422
Издательство: McGraw-Hill
Рейтинг:
Цена: 70910.00 T
Наличие на складе: Поставка под заказ.
Описание: Financial Markets and Corporate Strategy

Microstructure of financial markets

Автор: Jong, Frank De Rindi, Barbara
Название: Microstructure of financial markets
ISBN: 0521687276 ISBN-13(EAN): 9780521687270
Издательство: Cambridge Academ
Рейтинг:
Цена: 40130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The first graduate level textbook to cover the theory and empirics of the emerging sub-discipline of financial market microstructure. With numerous end-of-chapter exercises and a companion website, the book is ideally suited for students taking graduate courses in finance as well as being a useful reference for practitioners.

Civil Engineering Project Management

Автор: Twort And Rees
Название: Civil Engineering Project Management
ISBN: 0750657316 ISBN-13(EAN): 9780750657310
Издательство: Taylor&Francis
Рейтинг:
Цена: 53070.00 T
Наличие на складе: Невозможна поставка.
Описание: This new edition updates and revises the best practical guide for on-site engineers to reflect the latest changes to management practice and new forms of contract. Written from the point of view of the project engineer it details their responsibilities, powers and duties.

Comprehensive Surgical Management of Congenital Heart Disease  2nd Edition

Автор: Jonas, Richard A (Children`s National Heart Institute, Children`s National Medical Center, Washington D.C., USA)
Название: Comprehensive Surgical Management of Congenital Heart Disease 2nd Edition
ISBN: 1444112155 ISBN-13(EAN): 9781444112153
Издательство: Taylor&Francis
Рейтинг:
Цена: 306240.00 T
Наличие на складе: Невозможна поставка.
Описание:

Highly Commended, BMA Medical Book Awards 2015

Since the first edition of this book was published in 2004, the management of congenital heart disease has continued to evolve at a rapid pace. Not only have new operations been developed and expanded, such as the intra/extracardiac conduit Fontan and the double root translocation for corrected transposition, but in addition, diagnostic methods--particularly cardiac CT and MRI--have been dramatically transformed.

Understanding of the genetic basis of congenital heart disease and the embryology of cardiac development has progressed even more rapidly. What has not changed is that optimal outcomes for children and adults with congenital heart disease can only be achieved by a collaborative team effort. The team includes not only congenital cardiac surgeons but also pediatric cardiac nurses, pediatric cardiologists, perfusion and respiratory technicians, pediatric cardiac intensivists, pediatric cardiac anesthesiologists, ultrasonographers, and MRI and catheter laboratory technicians.

This second edition of Comprehensive Surgical Management of Congenital Heart Disease describes in detail the contemporary practice of Richard A. Jonas and the cardiac team at Children's National Medical Center in Washington, D.C. The book once again includes numerous beautiful illustrations providing comprehensive and detailed information about intra-operative management of the entire spectrum of congenital heart surgery. In addition, the companion VitalSource ebook contains more than 50 operative videos that have been edited and narrated to highlight the key steps in complex surgical procedures.

The book incorporates an evidence-based approach, supported throughout by numerous scientific citations, to explain when and why an operation should be done as well as the risks, benefits, and potential complications.


Software engineering project management

Автор: Thayer
Название: Software engineering project management
ISBN: 0818680008 ISBN-13(EAN): 9780818680007
Издательство: Wiley
Рейтинг:
Цена: 111880.00 T
Наличие на складе: Поставка под заказ.
Описание: Newly revised for 2001, this second edition of Richard Thayer's popular, bestselling book presents a top-down, practical view of managing a successful software engineering project. The book builds a framework for project management activities based on the planning, organizing, staffing, directing, and controlling model. Thayer provides information designed to help you understand and successfully perform the unique role of a project manager.

This book is a must for all project managers in the software field. The text focuses on the five functions of general management by first describing each function and then detailing the project management activities that support each function. This second edition shows you how to manage a software development project, discusses current software engineering management methodologies and techniques, and presents general descriptions and project management problems. The book serves as a guide for your future project management activities. The text also offers students sufficient background and instructional material to serve as a main or supplementary text for a course in software engineering project management.

Note: The 2001 revision includes a new Chapter 4 Introduction and a new paper that replaces an older paper.

McRae`s Pocketbook  of Orthopaedic  Trauma and  Emergency Fracture  Management

Автор: White, Timothy O. MacKenzie, Samuel P. Gray, Alasdair J.
Название: McRae`s Pocketbook of Orthopaedic Trauma and Emergency Fracture Management
ISBN: 0702057304 ISBN-13(EAN): 9780702057304
Издательство: Elsevier Science
Рейтинг:
Цена: 35360.00 T
Наличие на складе: Поставка под заказ.
Описание: Preceded by Pocketbook of orthopaedics and fractures / Ronald McRae. 2nd ed. 2006.

Key Account Management: The Definitive Guide, 3rd Edition

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
Рейтинг:
Цена: 41130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

Management of Temporomandibular Disorders and Occlusion, 7th Edition

Автор: Okeson
Название: Management of Temporomandibular Disorders and Occlusion, 7th Edition
ISBN: 0323082203 ISBN-13(EAN): 9780323082204
Издательство: Elsevier Science
Рейтинг:
Цена: 106110.00 T
Наличие на складе: Невозможна поставка.
Описание: Helps you to provide solutions to many common occlusal and TMD problems. This title provides an understanding of both normal and dysfunctional occlusal relationships and masticatory function.

Financial Institutions Management: A Risk Management Approach

Автор: Saunders
Название: Financial Institutions Management: A Risk Management Approach
ISBN: 1259010856 ISBN-13(EAN): 9781259010859
Издательство: McGraw-Hill
Рейтинг:
Цена: 40950.00 T
Наличие на складе: Невозможна поставка.
Описание: Provides an approach that focuses on managing return and risk in modern financial institutions.

The Toyota Way: 14 Management Principles from the World`s Greatest Manufacturer

Автор: Liker Jeffrey K., Liker Jeffery K., Liker Jeffrey
Название: The Toyota Way: 14 Management Principles from the World`s Greatest Manufacturer
ISBN: 0071392319 ISBN-13(EAN): 9780071392310
Издательство: McGraw-Hill
Рейтинг:
Цена: 29730.00 T
Наличие на складе: Невозможна поставка.
Описание: Reveals the management principles behind Toyota`s worldwide reputation for quality and reliability. This book explains how you can adopt these principles - known as the `Toyota Production System` or `Lean Production` - to improve the speed of your business processes, improve product and service quality, and cut costs, no matter what your industry.

Orthopedic Manual Therapy: Assessment and Management

Автор: Jochen Schomacher
Название: Orthopedic Manual Therapy: Assessment and Management
ISBN: 3131714514 ISBN-13(EAN): 9783131714510
Издательство: Thieme Verlagsgruppe
Цена: 82570.00 T
Наличие на складе: Поставка под заказ.
Описание:

Proven and effective orthopedic therapy techniques for musculoskeletal disorders

Orthopedic Manual Therapy presents a systematic, step-by-step guide to manual therapy for disorders of the extremities and spine. Readers will find detailed examination and treatment techniques, the newest scientific and clinical advances, and updates on pain physiology, biomechanics, neurodynamics, and the biopsychosocial model of disease as the foundation for manual therapy.

Special Features

  • Describes every procedure in well structured, logical sequences of assessment, classification, and intervention, including core questions for patients
  • Covers examination and treatment of all joints, from the toes to the shoulder girdle, with new information on the sacro-iliac joint tests, as well as additional new techniques for the wrist and the hindfoot
  • Provides more than 500 full-color, step-by-step photographs that illustrate every technique for treating functional disorders of the locomotor system
  • Explains the important topic of arthrokinematics (movement of the adjacent joint surfaces) and its role in the mechanics of manual therapy
  • Offers a practical documentation template for recording each articulation and communicating findings to colleagues or physicians
  • Access to 20 instructive videos on the Thieme MediaCenter that demonstrate procedures in real-life clinical situations

Complete with case studies, checklists, and study questions, this practical, didactic book is ideal as both a textbook and a reference. Students and practitioners of physical and manual therapy will find it essential for gaining the knowledge and decision-making skills to treat any musculoskeletal disorder related to posture and movement.



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