Marketing Communications and Brand Development in Emerging Markets Volume II, Adeola

Название: Brand Building and Marketing in Key Emerging Markets
ISBN: 331919481X ISBN-13(EAN): 9783319194813
Издательство: Springer
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Цена: 74530.00 T
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Описание: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as `one world strategies`.

Название: Services Marketing Cases in Emerging Markets
ISBN: 3319329685 ISBN-13(EAN): 9783319329680
Издательство: Springer
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Цена: 65210.00 T
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Описание: This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.

Автор: Malcolm McIntosh, Rory Sullivan, Daphne Biliouri
Название: Responsible Investment in Emerging Markets: A special theme issue of The Journal of Corporate Citizenship (Issue 48)
ISBN: 1783530200 ISBN-13(EAN): 9781783530205
Издательство: Taylor&Francis
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Цена: 43890.00 T
Наличие на складе: Невозможна поставка.
Описание: This special issue addresses the responsibilities of investors in emerging markets, about the practicalities of implementing responsible investment in emerging markets, and about the outcomes (financial and social) that result.

Автор: Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
Название: Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities
ISBN: 1522551433 ISBN-13(EAN): 9781522551430
Издательство: Mare Nostrum (Eurospan)
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Цена: 141370.00 T
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Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.

Автор: Adeola Ogechi, Hinson Robert E., Sakkthivel A. M.
Название: Marketing Communications and Brand Development in Emerging Economies Volume I: Contemporary and Future Perspectives
ISBN: 3030886778 ISBN-13(EAN): 9783030886776
Издательство: Springer
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Цена: 158380.00 T
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Описание: Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage.

Автор: Anning-Dorson Thomas, Hinson Robert Ebo, Boateng Henry
Название: Marketing Communications in Emerging Economies, Volume I: Foundational and Contemporary Issues
ISBN: 3030813282 ISBN-13(EAN): 9783030813284
Издательство: Springer
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Цена: 139750.00 T
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Описание: The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.

Автор: Anning-Dorson Thomas, Hinson Robert Ebo, Coffie Stanley
Название: Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence
ISBN: 3030813363 ISBN-13(EAN): 9783030813369
Издательство: Springer
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Цена: 139750.00 T
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Описание: Chapter 1. Traditional and Contemporary Notions of Marketing Communications (Genevieve Bosah)
Chapter 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix (Ligia A. Trejo)
Chapter 3. Marketing Communication Planning for SMEs in Emerging Markets (Bright Senanu & Thomas Anning-Dorson)
Chapter 4. Communicating Corporate Social Responsibility Initiatives: A Focus on COVID-19 (Trum Kojo Kakra & Richard Kwame Nimako)
Chapter 5. Ithemba lilla nyuka (Hope is Rising): Responding to Customer Emotions During Uncertainties (Kelebogile Makhafola & Thomas Anning-Dorson)
Chapter 6. Perception of Integrated Marketing Communications Practice: Evidence from Rural and Community Banks (Ike Tandoh, Nicholas Oppong Mensah & Albert Anani-Bossman)
Chapter 7. Exploring Drivers of Performance in Advertising Firms in Ghana: A Per-spective of Attribution Theory (Henry Boateng, Ibn Kailan Abdul-Hamid, John Paul B. Kosiba & Robert Ebo Hinson)
Chapter 8. Using Social Media Communication to Enact Brand Purpose During a Global Health Pandemic (Charmaine du Plessis)
Chapter 9. Aesthetics Response to Point-of-Purchase Advertising and Purchase Inten-tions of Groceries (Kojo Kakra Twum, Andrews Agya Yalley, Kwamena Minta Nyarku, Masud Ibra-him & Godwyn Manful)
Chapter 10. Analyzing the Use of Social Media CommunicatioN Strategies in Indonesia and Malaysia: Insights and Implications (Fandy Tjiptono, Ghazala Khan & Ewe Soo Yeong)
Chapter 11. Integrated Marketing Communications in Emerging Economies - Conclusions and Recommendations

Автор: Mogaji Emmanuel, Adeola Ogechi, Adisa Isaiah
Название: Green Marketing in Emerging Economies: A Communications Perspective
ISBN: 303082571X ISBN-13(EAN): 9783030825713
Издательство: Springer
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Цена: 149060.00 T
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Описание: Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising.

Автор: Kitchen Philip J., Tourky Marwa E.
Название: Integrated Marketing Communications: A Global Brand-Driven Approach
ISBN: 303076415X ISBN-13(EAN): 9783030764159
Издательство: Springer
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Цена: 51230.00 T
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Описание: Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner.

Автор: Marinov
Название: Marketing in the Emerging Markets of Central and Eastern Europe
ISBN: 1403947503 ISBN-13(EAN): 9781403947505
Издательство: Springer
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Цена: 93160.00 T
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Описание: The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.

Автор: Marinov
Название: Marketing in the Emerging Markets of Islamic Countries
ISBN: 1403991731 ISBN-13(EAN): 9781403991737
Издательство: Springer
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Цена: 93160.00 T
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Описание: The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

Автор: Marinov
Название: Marketing in the Emerging Markets of Latin America
ISBN: 1403947511 ISBN-13(EAN): 9781403947512
Издательство: Springer
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Цена: 97820.00 T
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Описание: Provides an analysis of business and marketing in Latin America, highlighting the diverse characteristics of it`s business and marketing environment, and the dynamic nature of regional and country markets. This book offers insights into the opportunities and challenges, the region presents, for implementing effective marketing strategies.