Автор: Raymond A. Hopkins Название: Grow Your Global Markets ISBN: 1484231139 ISBN-13(EAN): 9781484231135 Издательство: Springer Рейтинг: Цена: 30740.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Use this comprehensive primer to simplify exporting, discover exportable products and services, and determine and select the best target market entry alternative while ensuring that you get paid. US small- to medium-size business owners (SMEs with less than 500 employees) interested in entering foreign markets will learn how to overcome the most significant challenges and barriers to entering foreign markets.
Firms operate in a worldwide economy responsible today for 40 million US trade-dependent jobs and approximately six million US factory jobs--roughly half of all manufacturing employment, whether or not they have any interest in global business activities. In the face of globalization, small businesses must evaluate their strengths, weaknesses, opportunities, and threats and then develop strategies that effectively respond to the globalized business environment in which they operate. If your firm is growth-oriented--and what business is not?--you should grow global markets as an important strategic option allowing you to:
Reach new customers/markets with little or no competition
Reduce dependence on a limited number of major customers
Even out business cycle-related demand fluctuations
Extend the life of niche products to new markets
Develop a global network of contacts and partners that improves their offerings to established customers
What You'll Learn
Determine your role in global markets
Identify target markets and find customers
Negotiate around the world
Complete the transaction and understand international trade procedures and regulations
Understand the keys to global market growth
Follow sample forms and sales proposals
Who This Book Is For
US small- to medium-sized business owners
Автор: Niklas Schaffmeister Название: Brand Building and Marketing in Key Emerging Markets ISBN: 3319367692 ISBN-13(EAN): 9783319367699 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as `one world strategies`.
Автор: Hakan Hakansson Название: Rethinking Marketing: Developing a New Understanding of Markets ISBN: 0470021470 ISBN-13(EAN): 9780470021477 Издательство: Wiley Рейтинг: Цена: 60140.00 T Наличие на складе: Невозможна поставка. Описание: Based on a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US.
Автор: Beckert Jens, Musselin Christine Название: Constructing Quality: The Classification of Goods in Markets ISBN: 0199677573 ISBN-13(EAN): 9780199677573 Издательство: Oxford Academ Рейтинг: Цена: 101370.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores how value and quality are established in markets and society by means of a series of empirical studies across a diverse set of topics. It contributes to the sociology of markets, as well as connecting to the larger issue of the constitution of social order through classification.
Автор: Yip, George S.; Bink, Audrey J.M. Название: Managing Global Customers ISBN: 019922983X ISBN-13(EAN): 9780199229833 Издательство: Oxford Academ Рейтинг: Цена: 72870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. It gives a framework that guides international companies in using their relationships with global customers to their full potential.
Автор: Alon Ilan Название: Global Marketing ISBN: 1138807885 ISBN-13(EAN): 9781138807884 Издательство: Taylor&Francis Рейтинг: Цена: 73490.00 T Наличие на складе: Нет в наличии. Описание: Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.
Название: Reconnecting Marketing to Markets ISBN: 0199578079 ISBN-13(EAN): 9780199578078 Издательство: Oxford Academ Рейтинг: Цена: 59130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
Автор: Christine Falkenreck Название: Reputation Transfer to Enter New B-to-B Markets ISBN: 3790828114 ISBN-13(EAN): 9783790828115 Издательство: Springer Рейтинг: Цена: 158380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.
Автор: Liming Zhao Название: Survivable Restructuring of Vegetable Distribution and Wholesale Markets in Western China ISBN: 366247252X ISBN-13(EAN): 9783662472521 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Introduction.- Particularity of the Western Region and Its Significance of Research.- Reorganization of Sales Channel for Vegetable Farmers.- Reorganization of Vegetable Wholesale Market.- Reorganization of Vegetable Wholesaling Circulation.- Reorganization of Vegetable Retailing Circulation.- Economic Ethics and Solutions.
Автор: Dilip Mutum; Sanjit Kumar Roy; Eva Kipnis Название: Marketing Cases from Emerging Markets ISBN: 3662511231 ISBN-13(EAN): 9783662511237 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book features case studies related to marketing and business contexts in emerging markets. These will help students understand the issues unique to these markets (including BRIC countries) and to understand the dynamics of these countries.
Автор: Yu (Aimee) Zhang Название: Collaboration in the Australian and Chinese Mobile Telecommunication Markets ISBN: 3662513994 ISBN-13(EAN): 9783662513996 Издательство: Springer Рейтинг: Цена: 144410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Inter-firm collaboration has become increasingly important in the globaleconomy, as firms now rely on collaborations to access new resources, new technologies, skills, the latest market information, new markets and knowledge, to accelerate innovation, to reduce costs, and to overcome government policy barriers.
Автор: Peter S.H. Leeflang; Jaap E. Wieringa; Tammo H.A. Название: Modeling Markets ISBN: 1493920855 ISBN-13(EAN): 9781493920853 Издательство: Springer Рейтинг: Цена: 111790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.
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