Автор: Holm, Nicholas (massey University, New Zealand) Название: Advertising and consumer society ISBN: 1032181362 ISBN-13(EAN): 9781032181363 Издательство: Taylor&Francis Рейтинг: Цена: 33670.00 T Наличие на складе: Нет в наличии. Описание: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces.
Название: Evaluation in Advertising Reception ISBN: 1349468363 ISBN-13(EAN): 9781349468362 Издательство: Springer Рейтинг: Цена: 32600.00 T Наличие на складе: Есть Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short Название: Strategic Writing ISBN: 1138037109 ISBN-13(EAN): 9781138037106 Издательство: Taylor&Francis Рейтинг: Цена: 107190.00 T Наличие на складе: Нет в наличии. Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
If we take ads as a metaphor of psychoanalysis, the consumer who buys the product or the brand as represented in the ads, has set out on a fantastic journey, in a sense. Ads try to make the journey of the consumer a journey to the unconscious mind as much as possible, with phase and stages of the product such as presentation, store layout, and all other launching activities, like the stages that a patient goes through in the treatment process in clinical psychology. Almost every time it succeeds. Moreover, this journey is as effective as the complexes or neuroses that Freud stated; The purchased product and brand definitely changes us. This is a change in dreams. Actually, this is usually the reason to go shopping: To create a new style, a new trend, and even to climb the social ladder. The product will change our lives. This is often the slogan written on the box. Even with a higher expectation, we want the product to change not only our lives but also us, ourselves. This is often clearly written on the package, and a completely new "you" is promised after several uses.
The book in your hand, Ads That Touch Psychopathology takes a look at a global phenomenon occurring between advertisement and human psyche with a specific focus on a local example, productions in the Republic of Turkey at the start of the millennium. Because the human mind works similarly regardless of geography and today's economy works the same in almost every place globally, I think that readers from different countries will not be unfamiliar with the examples given in the book and sometimes even see their daily lives just like in a mirror. Familiar to such an extent that in many of the examples the average reader around the world will be feeling as if they see the consumer psyche out of a mirror reflected in this book. This will give the reader an opportunity to see how much global society functions the same in any place. After all, although we may, more or less, be from different geographies, cultures, and even political systems, we belong to the same economic life.
Автор: Stevens, Robert E Название: Concise Encyclopedia of Advertising ISBN: 0789022117 ISBN-13(EAN): 9780789022110 Издательство: Taylor&Francis Рейтинг: Цена: 65320.00 T Наличие на складе: Нет в наличии.
Автор: Stevens, Robert E Название: Concise Encyclopedia of Advertising ISBN: 0789022109 ISBN-13(EAN): 9780789022103 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Нет в наличии.
Автор: Warton, Wind Jerry Название: Beyond Advertising: Reaching Customers Through Every Touchpoint ISBN: 1119074223 ISBN-13(EAN): 9781119074229 Издательство: Wiley Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.
Название: Epica Book 32: Creative Communications ISBN: 1350065781 ISBN-13(EAN): 9781350065789 Издательство: Bloomsbury Academic Рейтинг: Цена: 73920.00 T Наличие на складе: Невозможна поставка. Описание:
Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.
As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.
Автор: David Ogilvy Название: Ogilvy on Advertising ISBN: 1853756156 ISBN-13(EAN): 9781853756153 Издательство: Carlton Books Рейтинг: Цена: 15830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.
Автор: Ries, Al Trout, Jack Название: Positioning ISBN: 0071373586 ISBN-13(EAN): 9780071373586 Издательство: McGraw-Hill Рейтинг: Цена: 18290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer`s mind-one that reflects a company`s own strengths and weaknesses as well as those of its competitors.
Автор: Fleming Jennifer Название: Advertising Effect: How to Change Behaviour ISBN: 0195593928 ISBN-13(EAN): 9780195593921 Издательство: Oxford Academ Рейтинг: Цена: 28500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
Автор: Van Dyck Fons Название: Advertising Transformed ISBN: 0749476389 ISBN-13(EAN): 9780749476380 Издательство: Неизвестно Рейтинг: Цена: 174570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Engage with increasingly empowered consumers through multiple channels on a global scale with this must-have guide for prospective and practicing advertising professionals.
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